Last year, major advertising platforms have launched AI marketing tools. The rise of AIGC has accelerated the profound transformation of artificial intelligence on the marketing chain, and also determined the life and death of advertising platforms.
From advertising content to the delivery process, to transaction scenarios and cost control, the application of AIGC in advertising and marketing has a clear direction. AIGC serves producers and consumers, and its ultimate meaning is to save time and improve efficiency for everyone in the marketing process.
Produce marketing content quickly
When it comes to AI tools, the ability to produce marketing content quickly is the most important advantage. The pan-entertainment scenario has become an important application scenario for the commercialization of AIGC.
For content producers, AIGC tools not only free their hands, but also greatly improve work efficiency. Brands and service providers need to produce massive amounts of content, and AIGC tools can maximize the productivity of individual content producers, thereby effectively reducing labor costs.
However, the advertising content produced by AIGC does not necessarily meet the requirements. The content productivity of the AIGC tool is almost unlimited, and if Party A is not satisfied, Party B can further improve it according to the needs. Ideas that have been proven successful in the market can be quickly copied by AIGC tools, and then various improvements can be made based on this idea and quickly promoted.
Reduce costs and increase efficiency
Reducing costs and increasing efficiency has become a basic requirement for advertising and marketing investment. Brand advertisements made by manufacturers do not necessarily get a satisfactory market response. In the digital age, performance-oriented advertising has become an unavoidable choice for every brand.
How to deliver creative materials to the right audience is a difficult problem, and to achieve true precision marketing, it is inseparable from the upgrade of the delivery model by AI technology.
With AI tools, advertisers can target ads by simply explaining what they want to promote, who they're targeting, and how much they plan to spend on it. Not only that, the AI tool also integrates the search scenario with the information flow scenario, so that advertisers no longer need to place different ads on one platform, saving advertisers a lot of operating costs.
Small and medium-sized businesses are often blocked by the financial threshold for advertising. However, the application of AI advertising technology can greatly reduce the cost of advertising, expand the advertising and marketing market, further release advertising dividends, and give more advertisers and consumers the right to choose.
Increase creative efficiency
Advertising creation requires a lot of time and manpower, and AIGC can quickly generate advertising manuscripts. Based on big data and machine learning algorithms, AIGC can automatically collect and analyze massive amounts of consumer data, market trends, and competitive intelligence to provide reference and basis for advertising creation. Through the automated process, AIGC can quickly generate a variety of advertising ideas and manuscripts, which greatly shortens the advertising creation cycle and improves the creation efficiency.
Personalize your ads
Advertising is intended for the general public, but consumers have different interests, needs, and buying habits. AIGC can generate personalized advertising content for different consumer groups by analyzing consumers' historical behavior and personal information. Through precise customization, advertisements can better meet the needs of consumers and increase the click-through rate and conversion rate of advertisements. At the same time, personalized advertising can also enhance consumers' sense of identity and loyalty to the brand.
Creative inspiration
AIGC technology can provide new inspiration and inspiration for advertising ideas, accurately identify trends and innovations in the advertising industry, and generate novel advertising ideas. AIGC can also simulate human thinking and creativity, helping advertisers discover different creative angles and ideas. With the help of AIGC, the creative team can quickly generate creative sketches, and further optimize and refine them on this basis. AIGC not only provides new ideas for advertising creativity, but also unleashes more creativity for advertisers.
Data-driven decision-making
Traditional advertising creation often relies on experience and subjective judgment, while AIGC can analyze multi-dimensional information such as consumer data, advertising effects, and market trends through deep learning algorithms to provide objective data guidance. Advertisers can optimize and adjust advertising strategies and creative plans based on the data reports and insights generated by AIGC. Data-driven decision-making not only improves ad performance, but also reduces ad investment risk.
The upgrade that AIGC brings to the market is to make the system better understand human needs through the understanding of natural language. The essence of AI's upgrade of marketing is to enable the entire marketing system to better understand users' intentions, reduce information asymmetry, simplify intermediate processes, and improve communication efficiency.
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