On April 7, the State Administration of Radio, Film and Television issued the Notice on Announcing Radio and Television Innovation and Excellence Programs in the Fourth Quarter of 2021. So far, the list of radio and television innovation and excellence programs in the first to fourth quarters of 2021 has been fully announced. According to statistics, a total of 18 programs of the Central Radio and Television Station have been selected.
In the TV program section, the main station has "China in the Classics", "Party History in Fine Arts Classics", "National College Students Party History Knowledge Contest Conference", "Centennial Praise - Celebrating the 100th Anniversary of the Founding of the Communist Party of China Large-scale Symphonic Poetry and Painting", "Go Online! 10 programs including "Colorful Youth", "China National Treasure Conference", "2021 China Central Radio and Television Mid-Autumn Festival Gala", "National Treasure Exhibition Season", "Chinese Archaeological Conference" and "Party Class Lecture" were selected.
In the radio program section, the main station has a total of 8 programs including "Inside the Mountains and Outside the Mountains", "My Hometown Drama and Me", "Young Huang Danian", "To Yan'an", "Annie's Sea of Flowers", "Pursuit - The Story Behind the Red Family Letter", "Ode", "Our Festival (Season 3)" 8 programs were selected.
In the "2021 Fourth Quarter Radio and Television Innovation and Excellence Program" released by the State Administration of Radio, Film and Television, the TV programs "National Treasures Exhibition season", "China Archaeological Conference", "Party Class Lecture" and the radio program "Our Festival (Season 3)" produced by the station were successfully selected.
The four programs selected in the fourth quarter of the main station regard the promotion of China's excellent traditional culture as the spiritual lifeline and inherent foundation, and create a fine product with Chinese style, era standard and world influence.
"National Treasures Exhibition Season" is a supporting program for the "National Treasures" cultural relics special exhibition, relying on strong cultural relics resources, bringing together many top literary and art groups in China, gathering a large number of multidisciplinary and interdisciplinary authoritative experts and scholars, with wonderful creative design, exquisite artistic standards and vivid expression of the times, to present a refreshing national treasure to the audience. The program also widely uses AR, MR and XR and other imaging technologies, and combines real-life and virtual technologies to create an infinitely extended time and space, and launch new and cool boutique programs.
Adhering to the original intention of "making the heritage displayed on the vast land come alive", the "China Archaeological Conference" creates more deeply rooted literary and artistic works, the program pioneers the form of archaeological space exploration, integrates time and space exploration, dance interpretation, holograms and other forms of television expression, focusing on 12 major archaeological sites such as liangzhu ancient city ruins in Hangzhou, Zhejiang, Zhoukoudian in Beijing, Yin Ruins in Anyang, Henan, Sanxingdui in Guanghan, Sichuan, and Tang Chang'an City in Xi'an, Shaanxi, to unlock archaeological codes and explore Chinese civilization.
"The Party Lesson Is Open" innovates in multiple dimensions such as content, form, technology and expression methods, and is allegorical, empathetic, and asking questions. The program follows the law of communication, abandons blunt preaching, and expresses the thick and theoretical content in a vivid and vivid narrative way. The main speakers selected by the program are easy to understand and plain and natural in expression, integrate the party's glorious course and great spirit into the true and credible story, guide people to consciously absorb and take the initiative to think in the process of "immersion", and use the great party founding spirit to educate, encourage and motivate the majority of party members and the masses, which arouses strong resonance.
"Our Festival (Season 3)" is an in-depth visit by eight "Festival Experience Officers" to visit the Li "March 3rd", the Evenk "Sebin Festival", the Maonan "Dragon Festival", the Tatar "Saban Festival", the "Eating New Festival" of the Mulao People, the "Naton Festival" of the Turks, the "Chongyang Song Festival" of the Shes, and the "Golden Festival" of the Manchus, and experience and discover different festivals and different stories while walking. Continue the context in the festival, see China in the festival.