Dedicate more and better spiritual food to the audience (adhere to the "two innovations" to write epics)

Source: People's Daily

The pictures are the posters of the program "Field of Thought", "China in the Classics", "Chinese Archaeological Conference" and "My Youth on the Silk Road". Profile picture

Draft: Zhao Kairu

Core reading

Adhering to the mainstream value leadership is the responsibility of radio and television and online audio-visual platforms, and it is also a "must-answer question" in the process of program creation.

It is the proper meaning of tv programs to adapt the cultural genes of the Chinese nation to contemporary culture and coordinate with modern society, and to carry forward the spirit of Chinese culture that transcends time and space, transcends national boundaries, is full of eternal charm and contemporary value.

Telling the stories of the people well and letting them become the protagonists in the form that the people like to hear is injecting deeper spiritual connotation and humanistic value into the TV program.

"The Field of Thought", "The Answer Sheet of Time", "The Chinese Archaeological Congress", "China in the Classics", "My Youth on the Silk Road"... In recent years, the quantity and quality of mainland TELEVISION programs have increased simultaneously, and the coverage of themes has become more extensive, which is affecting people's spiritual and cultural life in a unique way. A series of TV programs that emphasize responsibility, taste and style have improved their quality and upgraded in innovation, continuously enriched their ideological connotations, enhanced artistic quality, improved production standards, and continuously provided more and better spiritual food for the people, becoming an important force leading mainstream values.

Theoretical programs are vividly narrated, so that the theoretical achievements can be made into the heart and new and brilliant

Television programs have great responsibilities and missions to carry forward the core values of socialism and promote social progress and development. Television programs should spread positive energy toward upward goodness; works with prominent entertainment tendencies and lack of substantive content expression are doomed to lose viewers. More and more TV programs strengthen value guidance, enrich cultural connotations, innovate content forms, adhere to the social benefits in the first place, and strive to achieve the unity of social benefits and economic benefits.

Theoretical television programs interpret and disseminate important policies and major theories of the party and the state, and play a role in publicity, education, and active guidance in public opinion. At present, many theoretical TV programs target young audiences, take "theory +" as the path, and seek breakthroughs and innovations in multiple dimensions such as theme mining, model innovation, narrative mode, and emotional expression. The program "Field of Thought", jointly produced by a number of provincial satellite televisions, went into the fields, city streets and factory workshops to discover stories, explain ideas, and tell theories in the way of "searching + interpretation", so as to see the big and the small. The Oriental Satellite TV program "Answers to Time" interprets the party's century-old struggle process in the form of television and art, and reproduces historical scenes in innovative video expression and interaction, reflecting the magnificent picture of the red spirit passing on the torch. Anhui Satellite TV program "The New Era of Sounding" breaks the linear expression of traditional theoretical programs, allows the interpretation of party history to be refreshing, the party constitution to read the old and the new, to achieve the expression of the above comments, structurally connected, and visual and sensory scenes, and further condense the majestic power of the new journey of endeavor. Programs such as "National College Students' Party History Knowledge Quiz Conference" and "Century Voyage: Challenge for Learning The Knowledge of the Communist Party of China's Party History" use the form of television quiz to explain to the audience the "youth code" of the CPC's century-old style, and strive to create a "young state" party history open class full of vitality and uniqueness. On the basis of ensuring the truthfulness and accuracy of theory and historical facts, these programs pursue a youthful temperament, and with a fresh and fresh style, an approachable narrative, and a detailed and vivid story, these programs make the theoretical achievements into the heart and make new and brilliant.

Cultural TELEVISION programs have developed from "clear streams" to "trends" in the direction of depth and innovation

In recent years, cultural television programs have focused on poetry, literature, music, dance, opera and other fields, with the help of scene design and visual effects with the characteristics of classical Chinese aesthetics, and through multiple artistic means, the concrete and intuitive historical and cultural heritage has presented a different charm and vitality. Cultural television programs are developing from "clear streams" to "trends", which are developing in the direction of depth and innovation.

Cultural TELEVISION programs frequently "break the circle", benefiting from the creators' deep understanding and innovative expression of culture. The "Conference" series of programs of the Central Radio and Television Corporation focuses on Chinese characters, idioms, poems, place names, national treasures, archaeology and other fields, and provides the audience with an audio-visual feast of excellent traditional Chinese culture. The six-season "Chinese Poetry Conference" continues to provide knowledge to the audience, so that more audiences can become loyal fans of Chinese poetry and set off a wave of "reading poetry for all". On the basis of drawing on archaeological work processes and methods, the "Chinese Archaeological Congress" simulates and reproduces the archaeological site for the first time in the form of a television program, making full use of audio-visual technology to show the long-standing, broad and profound Chinese civilization. The "Chinese Festivals" series of programs launched by Henan Satellite TV highlights the beauty of Chinese culture. The program has successfully shaped and inherited a number of cultural ideas, such as the comic version, the ancient version and other "Tang Xiaomei" image has been applied to masks, mooncakes and other products, in the dissemination of the all-media matrix so that China's excellent traditional culture deeply rooted in the hearts of the people.

The interpretation of traditional culture by TV programs has added more youthful elements, so that China's excellent traditional culture has a fresh vitality that closely follows the pulse of the times. In recent years, programs such as "National Treasures", "Shangxin Forbidden City", "China in Classics", "The Most Beautiful Central Axis", and "Ten Thousand Miles of Single Riding" have been deeply loved by the audience, which is precisely from the creator's contemporary interpretation of traditional culture, transforming the yellowed old paper piles, museum display cabinets, and historical and cultural heritage sites into the perceptible and knowable weather of the times.

It is the proper meaning of tv programs to adapt the cultural genes of the Chinese nation to contemporary culture and coordinate with modern society, and to carry forward the spirit of Chinese culture that transcends time and space, transcends national boundaries, is full of eternal charm and contemporary value. In the third season of the CCTV program "Readers", the Shenzhou 13 astronauts read Ba Jin's "Torrent" in space with deep affection, which was poetic from afar and was called "cosmic-level romance" by the audience. Let's Go Live! "Brilliant Youth" takes "Innovative Interpretation of National Style" as the intention to show the traditional culture in the eyes of teenagers. The Program "A Good Drama" of China Education Television Deeply excavates the connotation of the times of Chinese opera culture, allowing young people to inherit and carry forward the national spirit contained in traditional arts.

Tv programs focus on the production and life of the people, conveying warmth, beauty and positive energy

Television programs give full play to the advantages of genre, adhere to the people-centered creative orientation, draw nutrients and inspiration from the rich mines of the theme of contemporary China's fiery real life, and find the intersection point of social life, people's emotions and program expression. Telling the stories of the people well and letting them become the protagonists in the form that the people like to hear is injecting deeper spiritual connotation and humanistic value into the TV program.

Some programs take popular and humanistic topics as the starting point, and take real life as the material and scene, which is closer to daily life and makes the audience have a strong resonance. For example, the Zhejiang Satellite TV program "Run, Yellow River" closely combines the customs and folk customs of the Yellow River Basin, takes the closeness to the people's emotions as the starting point, takes the distinct theme and immersive experience as the shining point, increases the interaction with the local audience, and transmits warmth, beauty and positive energy.

Some programs focus on the production and life of the people, so that the people not only become the viewers of literature and art, but also become the participants and the object of expression of literary and artistic works. In order to enhance the attractiveness of the program, the creators of the program set up the recording place in the field, community schools, factory workshops and other grass-roots frontlines, providing a stage for experts from all walks of life to show their style. Programs such as "Golden 100 Seconds" of the Central Radio and Television Corporation realize the dreams of the people with dreams and talents, focusing the camera on those who struggle ceaselessly, showing the new style and new appearance of the people in the new era.

Some programs focus on the unique style of professional figures in the professional field, showing the aesthetic spirit and fighting power contained in them. Most of these programs abandon the traditional model of "outdoor competition" and "studio performance", allowing professionals to become the protagonists of the narrative of the program. For example, the Hunan Satellite TV program "Dance Storm" opens up a new way for the mass dissemination of stage art and satisfies the public's demand for artistic knowledge and aesthetics.

Watch real life and deliver warmth and friendship on TV shows. The documentary "My Youth on the Silk Road", jointly produced by the Propaganda Department of the Central Committee of the Communist Youth League and Hunan Satellite TV, expresses the youth story in the context of the "Belt and Road" era, and is an active exploration of using audio-visual programs to tell Chinese stories well and highlight the spirit of the times; public welfare programs such as "Waiting for Me" of the Central Radio and Television Corporation and "I Want to See You" of Beijing Satellite TV have gradually become a new trend on tv screens, and their social influence has been expanding.

"The times are the ones who publish the papers, we are the people who answer the papers, and the people are the people who read the papers." It is expected that more excellent TELEVISION programs that are oriented, quality, close to life, and concerned with reality will emerge, and play a leading role in the mission of "raising the banner, gathering people's hearts, cultivating new talents, revitalizing culture, and displaying images", and building the Chinese spirit, Chinese values, and Chinese strength. (The author is Li Lan, researcher of the Development Research Center of the State Administration of Radio, Film and Television)

People's Daily (20th edition, March 31, 2022)