Zhongxin Jingwei January 11, 2022 Vipshop New Year Festival is in full swing. From January 8th to February 7th this year, activities such as Vipshop New Year Sale Festival, Super V Member Day, Beauty Festival, Select Big Name Day and "Spring Festival No Closing" will take turns to launch online, bringing consumers a new experience in the New Year. Among them, the first 48 hours of data of Vipshop's New Year Sale Festival showed that the sales of nut gift boxes, sports fashion clothes, gold jewelry and parent-child home wear have taken the lead in ushering in an outbreak.
During the New Year Festival, Vipshop will gather the head big names and the whole station to set up two special sessions of "Only The New Year Gift" and "New Year Tide". Among them, "Only The New Year Gift" creates a one-stop shopping market for super New Year goods, gathering a large number of new year goods that must be hoarded; "New Year tide ride" Hongyun big brand directly down, and more Tiger Year Red Luck explosive models and Vipshop special payments are released for a limited time to create a new fashion of wearing in the New Year.
According to Vipshop data, from 10:00 a.m. to 10:00 a.m. on January 8, sales of down jackets, women's coats, women's boots, sports casual shoes and mobile phones were far ahead. At the same time, the sales of nut gift boxes, sports fashion clothes, gold jewelry and parent-child home wear have increased by multiples year-on-year, such as gold bracelets increased by 418.68% year-on-year, parent-child pajamas homewear increased by 383.78% year-on-year, nut gift boxes increased by 275.96% year-on-year, snack packages increased by 259.85% year-on-year, and sports sweatshirts increased by 187.99% year-on-year.
It is worth mentioning that during the New Year Festival, Vipshop launched a specialty pavilion with the long-established brand as the core, which promotes the protection, inheritance, innovation and revitalization of the old brand and intangible cultural heritage through strong operational capabilities and massive user base, and actively cooperates with local business platforms to jointly promote the renewal and upgrading of the old brand. Recently, Vipshop signed a cooperation agreement with Guangzhou Guangfutong Information Technology Co., Ltd., and the two sides will combine their own resources and advantages to jointly build the Guangzhou Specialty Pavilion.
Vipshop said that with the steady landing of China's policies to promote consumption and expand domestic demand, the domestic economy has gradually turned to normalization and recovery, and the consumer market is expected to usher in a "small Yang Spring". As an important participant in the online New Year Festival, e-commerce platforms have increased their promotion, promotion and service efforts. Vipshop always focuses on good brands, good goods, good prices and good quality, constantly brings consumers the ultimate service experience, and continues to move forward on the road of high-quality development. (Zhongxin Jingwei APP)
![When the New Year meets the national tide, high-value Chinese new year goods are favored by young people[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)