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The once glorious scene seems to have become a thing of the past, and Deng Lun's career and life are now in trouble. He was once a dazzling and dazzling figure in the entertainment industry, and won warm praise and applause from a large number of audiences with his extraordinary acting skills and sunny and handsome personal image.
His glorious image has been severely damaged by the outbreak of suspected tax evasion.
The once heroic young man was now full of tiredness, his eyes were gloomy, and his whole person seemed to have lost his former vitality. The glory of the once top traffic idol gradually dissipated, and he could only start to spend every day frugally, because he needed to repay the huge tax of up to 106 million yuan that was recovered.
In the past, Deng Lun was the advertising spokesperson of many brands, whether it was a leader in the fashion industry or a leader in the technology field, he was regarded as the first choice for money-attracting endorsements.
However, after the tax evasion scandal was exposed, major brands have taken unprecedented vigilance and precautions against him, for example, the well-known home appliance brand Yunmi quickly announced the termination of the endorsement partnership with him only 10 minutes after the news was exposed, which undoubtedly shows the brand's resolute resistance to him.
The loss of commercial interests is only part of the story, and the popular dramas he starred in are also at great risk of being taken off the shelves, such as the critically acclaimed costume drama "Sweet Honey Sinks Like Frost".
The once brilliant light has disappeared, and netizens' evaluation of him is as cold as falling into an ice cellar, falling from an "idol" to a "greedy person" in an instant.
Although Deng Lun issued a statement on Weibo, publicly admitting his mistake and expressing his willingness to accept any punishment, this did not quell public anger. Some psychologists even analyzed and pointed out that because he has long been accustomed to being favored by everyone as a star, he is very prone to "deviant" psychology.
What's even more disappointing is that his agent turned a deaf ear to fans' complaints, and even threatened to retaliate against those who were "dishonest", which further confirmed Deng Lun's arrogance and arbitrariness.
Looking back at the peak of Deng Lun's career, we can trace it back to the period shortly after he graduated from the Shanghai Theater Academy. With his excellent acting skills and sunny and positive personal charm, he quickly made a name for himself in the entertainment industry.
Since participating in the TV series "Flowers Are Not Flowers and Fog" in 2012, he has embarked on the road to the peak of his career, but now he is in such a deep crisis.
Several outstanding works have been launched one after another, so that he quickly emerged, especially the role of Xu Feng played in the costume mythological TV series "Fragrant Honey Sinks Like Frost", with his handsome and extraordinary appearance and delicate and nuanced performance, he has deeply captured the praise of many young female consumers! In this classic masterpiece, he showed a high artistic talent, with superb and wonderful acting skills, giving this role a new vitality, which can be called a double shock of vision and soul.
After that, he won warm applause and high praise from the audience again with his outstanding performance in the hit dramas "White Deer Plain" and "The Legend of Chu Qiao".
During that time, Deng Lun won many heavyweight awards such as the best rookie of the year and the most popular male artist, and became the focus of attention as a young actor.
His impeccable acting skills are undoubtedly the key to his success, and for every role, he puts his heart and soul into making the characters vivid and full of vitality.
In addition to his widely recognized acting skills, Deng Lun's performance in various variety shows is also unique, showing his humorous and free-spirited personality. For example, in the popular variety show "Escape Room", he was affectionately called "Deng Sansui" by the audience, although he is tall, he has an innocent heart, excellent ability to solve cases, and his lively and cute image makes people laugh.
In addition, in another popular variety show "Extreme Challenge", he showed a sunny and energetic sports male image, sometimes shy and cute, sometimes chic and handsome, and the two completely different temperaments blended just right in him, without any sense of disobedience.
It is this kind of diversified charm that has made him win the love and popularity of countless audiences on the variety show stage.
However, behind this once popular student, there is a shocking dark secret hidden. This is undoubtedly a heavy blow, which instantly caused a sensation in the entire entertainment industry.
As a public figure who has always kept a low profile and humility, Deng Lun's scandal has undoubtedly shocked and disappointed countless fans.
As soon as the news was made public, the major brands took immediate action. Within just 10 minutes of the release of the news report, Deng Lun was decisively dismissed as the spokesperson of the well-known home appliance brand Yunmi.
This is undoubtedly a solemn punishment for his negligence, and it is also a necessary measure for the company to maintain its own brand image and resolutely remove the "cancer".
Under the strong pressure of public opinion, Deng Lun had to issue a statement on Weibo, admitting his mistakes, and saying that he had deeply realized his mistakes and was willing to accept any penalty decision from the tax authorities.
However, this "seemingly sincere" apology statement did not calm the anger of public opinion, but was regarded by the majority of netizens as perfunctory and lacking sincerity.
Soon after, Deng Lun was completely banned from social media, and his Weibo, Douyin and other accounts were not spared, leaving him in a predicament with nowhere to escape and no explanation.
This undoubtedly dealt him a heavy blow and completely destroyed what little public image he had left.
Facts have proved that in the course of the in-depth investigation by the tax department, Deng Lun can no longer make any quibbles or shirk responsibility. The results of the investigation revealed that between 2019 and 2020, he did hide a large amount of personal income by changing the nature of his income, and finally successfully evaded taxes of up to 106 million yuan.
Although Deng Lun showed a certain degree of positive cooperation after the case and took the initiative to pay part of the tax due, this still cannot change the fact that he has violated the red line of the law.
, a young actor who once gained fame and fortune, fell from the peak to the trough in an instant, and all the light dissipated.
Immediately afterwards, his accounts on major social platforms were completely banned, whether it was Weibo or Douyin, they were all urgently stopped. This means that he loses his last chance to defend himself in front of the public and is at the mercy of fate.
What's even more regrettable is that many of the popular TV series he starred in, such as the acclaimed costume mythological drama "Sweet Honey Sinks Like Frost", are also at great risk of being removed from the shelves.
It is not difficult to imagine how disappointed and angry those countless girl fans who used to call him crazy for him are now.
For a while, the evaluation of him on the Internet was like a cold winter, from the former "idol" to a "greedy person" overnight. Even the thank-you letter he posted late at night, expressing his gratitude for the support of his fans, was accused of being clever and pretentious.
Some psychology experts have analyzed and pointed out that Deng Lun, as a star who has been favored since childhood, is very prone to overconfidence and "deviant" mentality, thus going astray. To make matters worse, a transcript of a conversation between the agent and the fan was revealed, showing that the agent turned a deaf ear to the complaint, was arrogant and rude, and even threatened to retaliate against the "disobedient" fan.
There is no doubt that the failure of this support activity is undoubtedly the greatest offense and departure from countless fans who love Deng Lun, and more directly reveals Deng Lun's arrogant and authoritarian style.
This is far from the point where the coffin is closed. When the large-scale TV series "My True Friend" starring him was completed, he staged a farce of fan support clubs that can be called ridiculous and absurd.
Originally, this support event was carefully planned by Deng Lun's loyal fans, and they did not hesitate to spend a huge amount of money of up to 90,000 yuan, aiming to present a grand and solemn tribute to the crew.
The situation turned out completely beyond everyone's expectations, and the support committee had to make an urgent statement in the chaos in an attempt to find an excuse for its actions. They claimed that they had planned to set up a food truck outside the ancient town, but because the vehicles could not enter, they had to buy some local specialty products temporarily to show their gratitude.
Such an explanation is too far-fetched to be convincing. Angry fans have asked the support club to show a photo of the promised food truck, and provide detailed cost details and invoice proof, but the other party has not yet given a substantive reply.
In the end, the support club only released a support report, claiming that they bought some gifts and gave them to Deng Lun, Zhu Yilong, Yang Ying and the crew, hoping to calm the turmoil.
However, this is clearly no longer possible.
Fans once paid so much care and enthusiasm to their idols and planned this support event with all their might, but they were toyed with by the support club and their agents, and naturally felt greatly betrayed and humiliated.