Only five months after the upgrade from Chery's product sequence to an independent brand, the Jietu brand made a big move, opened its first brand night, and comprehensively upgraded the brand, products, and marketing.
Especially in terms of products, Jietu released four major product sequences of X, T, P and V, respectively, mainly SUV, hardcore off-road, hardcore pickup truck, MPV models, and opened the "4+3+N product matrix" of Jietu.
At the press conference of Jietu, Jietu also released the first model under the T series of Jietu Automobile, the Jietu T-X concept car, which was exposed by Jietu in addition to being squeezed by Jietu in January, and now it has finally seen the true face of Lushan. In terms of appearance, the overall style of this car is tough, angular lines make the vehicle look very modern and technological, and the expanded wheel eyebrows, hidden D-pillar design, boxy exterior mirrors and thick off-road tires all highlight the identity of this car's hardcore off-road.
But when you look at the appearance of this car, do you think it's a bit similar?
Yes, the Jetway T-X is like a fusion of land Rover Defender + Ford Lima, the front face is very similar to the Ford Lima, if Ford is going to the Shortcut plagiarism, it is estimated that it is ten to nine stable. The side Jietu T-X is like an extended version of the Land Rover Defender, and the relationship between Chery, the parent brand of Jietu, and Jaguar Land Rover is not a defendant, but such an operation is really ugly.
The imitation behavior of Jietu T-X seems to bring me back to the Chinese auto market 20 years ago, when everyone had no foundation in car building, and imitation was addictive. Nowadays, the parent brand of Jietu, Chery Haohao, is also called the brand of the Polytechnic House by netizens, and the top ten engines can be built, and an appearance will not be designed?
As Chery's low-end brand, Jietu can be said to have developed smoothly in the domestic automobile market, with cumulative sales of more than 150,000 vehicles in 2021, an average monthly sales volume of 12,500 vehicles, and an annual sales increase of 30.29% year-on-year, becoming Chery's most promising sub-brand.
However, shortcuts take shortcuts in vehicle design, this kind of quick success car manufacturing concept may be able to obtain benefits for a short time, but in the long run, the final impact on the brand and China's overall car manufacturing environment will be adverse.
Automobile manufacturing is different from all manufacturing industries in the world, integrating the characteristics of science and technology, industrial chain, safety, development and change, batch and other industries, representing the industrialization level of a country and is the benchmark industry of all manufacturing industries.
At the same time, automobile manufacturing also needs to be more persistent, can not rush to achieve, find fast money should not be found in automobile manufacturing, do automobile manufacturing more need to consider sustainable development, I believe that Chery will not fail to understand this truth after experiencing the break.
It is worth mentioning that the advent of the Jetway T-X may have a huge impact on the tank 300. Tank 300 is positioned as a high-end luxury, and Jietu T-X, as a product of the Jietu brand, will definitely go to a relatively lower end of the market, and the two have certain differences.
As the only two autonomous hardcore SUVs on the market, the Jetway T-X will be careful in product pricing if it wants to compete with the Tank 300, in order to rob the potential owners of the Tank 300, and for consumers who like this type of model but the car purchase budget is not enough to buy the Tank 300, the Jetto T-X will be their gospel.