Since the launch of the tank 300. The hardcore buggy market is back to life.
In 2021, the tank 300 model sales of 84,588 units, January 2022 sales are easily more than 10,000, reaching 11,958 units, this achievement even exceeds the vast majority of SUVs, surpassing Trumpchi GS4, Roewe RX5 and other star SUVs, creating the highest record ever recorded in the hardcore off-road vehicle market, becoming a phenomenon-level work, and orders are still increasing rapidly.
The T-X
The best-selling tank 300 has also reactivated the hardcore car market, and the hardcore off-road vehicles that have been abandoned by consumers have been weakened day by day, and more and more consumers have refocused on hardcore off-road vehicles, and of course, more and more brands have been attracted to the market.
The latest player is Chery Jietu, not long ago, Jietu officially released a new hardcore off-road T-X, although it is only a concept car, but the degree of completion is very high, it is expected that soon the new car will be mass production, is expected to become another heavyweight hardcore off-road model after the tank series, receiving special attention from the market.
In the face of such a new hardcore off-road model, the market is full of controversy. Some people believe that with tanks 300 pearls in front, the same hardcore, the same retro art charm of T-X will definitely be popular, so that the travel + concept of Jietu is worthy of the name.
There are also opinions that Chery Jietu, which has never had experience in the manufacture of excellent off-road vehicles before, the so-called T-X is probably a silver-like pewter gun head, an empty shell, and the product power cannot be compared with the tank, which is also a dispensable chicken rib.
Of course, before the product is officially launched, any speculation is based on fantasy, and we only share our views on the Jietu T-X on the information that can be basically determined at present.
The combat power of the Shortcut T-X
From the appearance point of view, the Jietu T-X belongs to the typical hardcore off-road vehicle, and the Mercedes-Benz G, tank 300 has the same magic, and the style is slightly land Rover Defender temperament. The front face of the new car adopts a rectangular through-grille design, the bulging bonnet, exaggerated front bracket, prominent fenders, cross-shaped LED headlights retro tough, body side, the use of straight lines, square box outline, plus rugged tire rim, roof luggage rack, external spare tire, etc., very tough guy temperament.
In terms of pedigree, the new car is born on the Chery Kunlun platform, which embodies chery's technological achievements in the automotive industry for more than 20 years, and aggregates multiple ecosystems such as male lion intelligent driving and male lion wisdom cloud; the chassis is a non-bearing body, and the structure with girder at the bottom means stronger torsion resistance, as well as adaptability in complex and harsh environments, and is also the most core label of hardcore off-road vehicles.
In the most important power system, there is no official and accurate information, and there are three possibilities speculated. One is the current 2.0T+8AT power system equipped with the Xingtu series, in which the 2.0T engine has a very high thermal efficiency, with a maximum power of 261 horsepower and a maximum torque of 400 Nm, which exceeds most engines of the same class. Another option is the legendary 3.0T V6 engine under development, which is powerful and brutal, but unfortunately it is still in the research and development stage, and it is estimated that it is far from quenching the near thirst. In addition, the new car may also be equipped with Kunpeng DHT hybrid system, from the currently released information, the fuel consumption of this system is only 1L, and the comprehensive mileage can reach 1000 kilometers, which will significantly enhance the charm of this model.
In terms of passability, although there is no more accurate information released, but considering the model positioning, the new car will inevitably be equipped with a four-wheel drive system, and it is likely to be equipped with a differential lock and some other off-road equipment.
Can I challenge the Tank 300?
The news came out that the Jietu T-X was invariably compared the Jietu T-X with the tank 300, believing that the Jietu T-X aimed at the tank 300 and would be a direct competitor of the tank 300 in the future. However, if you carefully analyze the two models, you will find that in addition to the appearance is very hard off-road, and then the specification space of the car is similar, in fact, the essential product strength of the two models has a very clear difference and positioning.
The advantage of tank 300 is that the Great Wall has a very rich experience in the manufacture of hardcore off-road vehicles, starting from the launch of the first hardcore off-road vehicle Seyfer in 2002, the Great Wall has launched a variety of multi-generation off-road models such as Haval CUV, Haval H5, Haval H9 and Tank 300, with a very rich experience in the development and manufacture of hardcore off-road vehicles, which are also very recognized in the folk, and the price is much cheaper than the joint venture and overseas brand of domineering land patrol to find Wrangler, etc. In terms of performance and configuration, it has clearly won, so it is warmly welcomed by the market.
Jietu's position in the field of off-road vehicles is obviously inferior to that of the Great Wall, and Chery has no previous experience in manufacturing hardcore off-road vehicles, but Jietu's advantages and resources are also abundant.
1. Mature, reliable and advanced power system, especially the 2.0T engine, the maximum torque can reach 400 Nm, surpassing the Mercedes-Benz GLC and BMW X3 high torque version, which can provide a strong and reliable heart for the Jietu T-X and help the T-X to trek over the mountains and wade through the mountains;
2. The shape of the Jietu TX is very successful, although it is the first hardcore off-road of Jietu, but it obviously absorbs the essence of the successful hardcore off-road vehicle in the market, rough, hardcore, very advanced at a glance, and the tank 300 is basically in the same grade;
3. In terms of chassis and performance of hardcore off-road vehicles, it is difficult for Jietu TX to want the Great Wall with more than 20 years of experience, but Jietu TX may not have to worry too much. Because an obvious reality is that most of the consumers who choose hardcore off-road vehicles in the market are more like the rough feelings brought by hardcore off-road vehicles, and there are very few people who really go to extreme crossing or extreme off-road, and Jietu TX can basically meet the needs of most consumers.
4. The biggest advantage of Jietu T-X may actually be the price, although it is far from the time to go public, but the approximate starting price of 150,000 has been rumored, which should be a trustworthy information. Because the positioning of the Jietu brand itself is very pragmatic, the Jietu X70 has a length of 4749mmm and a wheelbase of 2745mmm, with a starting price of less than 70,000 yuan, which is almost the lowest price model in the mainstream brand, much lower than the Haval H6 of the same level of the Great Wall. Therefore, the Jetway T-X is much cheaper than the Tank 300 should be a high probability event, and it will also be the unique competitiveness of the Jetto T-X.
The lower starting price is of great significance to the shortcut, first of all, to avoid tough opponents such as tank 300, while the lower price can enhance consumer acceptance, dilute the doubts about product performance, after all, the price of more than 100,000, a large hardcore off-road vehicle, what else can you ask for?
Write at the end
As a sub-new brand that only appeared in 2018, the environment for the growth of Jietu is not friendly, the car market has fallen for three consecutive years, continuously suffered from the epidemic and lack of core, and the two new cars have encountered typhoons and earthquakes when they are listed. However, Jietu showed great vitality and staged a counterattack journey in the face of adversity.
In 2021, the cumulative sales volume of the Jietu brand was 154,000 units, an increase of 17.9% year-on-year, far exceeding the average growth rate of the automobile market; since its listing, in just over three years, the cumulative sales volume of Jietu has approached 500,000 units, gradually entering the mainstream market. It is expected that in 2022, Jietu sales will reach 200,000 units, and by 2026, Jietu will hit the target of million annual sales.
The addition of the T-X will undoubtedly be a new engine for jet-to-accelerate and will serve as the main attacker of the new T family series. The off-road vehicle market will also usher in fresh blood and new main forces, and will receive more attention.