Counting 200,000 yuan - 300,000 yuan luxury compact SUVs, BMW X1, Audi Q3, Mercedes-Benz GLA are definitely the most concerned cars.
However, their sales are quite different, with the cross-level riding space, BMW X's average sales in January have been stable at 7,000-8,000 vehicles, and no one in the same level can beat it.
Audi's Q3 sales fluctuated greatly, with 9,000 units (June 2021) in the peak period, and the state of affairs immediately fell to more than 3,000 (September 2021).
In contrast, the Mercedes-Benz GLA is much inferior. In the past six months, the monthly sales of subversion are only more than 3,000 vehicles (August 2021), and when the state is not good, it has just "broken a thousand" (October 2021), and the cumulative sales of half a year are even worse than the sales of BMW X1 for two months, which shows that this generation of Mercedes-Benz GLA is relatively unsuccessful. Mercedes-Benz GLA is not in good condition, is it difficult to be too bad for the 1.3T engine? Or is there something else hidden?
First of all, from the perspective of the product itself, the previous generation of Mercedes-Benz GLA is not the main practical, slender front, with a low body, how to see is a high-value personality SUV. In other words, most car owners do not choose it for practical purposes, perhaps it is the appearance, perhaps the Mercedes-Benz brand, or other. The new Mercedes-Benz GLA strengthens the practicality, significantly shortens the front of the car, increases the riding space, but turns away users who once pursued individuality. After all, the new Mercedes-Benz GLA looks too ugly, like a fat man who has been swollen.
Secondly, the 1.3T engine has indeed affected a number of users, from the engine calibration parameters, as well as the actual power performance, the new Mercedes-Benz GLA 1.3T engine, the low-power version of the maximum horsepower 136ps peak torque of 200N·m, the high-power version of the maximum horsepower 163ps peak torque of 250N·m, more aggressive than the Volkswagen Group's 1.4T high-power engine. The actual power performance is indeed remarkable, the front section of the power performance is good, the middle section of the speed is also handy, limited by the small displacement, the rear section and then accelerate it is more difficult, especially in the scene of multi-person travel.
In contrast, the old Mercedes-Benz GLA, although the 1.6T engine book data is mediocre, but fortunately, the engine displacement is ok, coupled with the lower drag coefficient of the previous generation model, there is no emphasis on the rear seating space, the possibility of disguised rear seating is minimal, and the overall power performance is still better.
In addition, the overall price of Mercedes-Benz GLA is still expensive, the main model guidance price is 296,100 yuan, and the terminal discount is not friendly, resulting in a landing price of more than 300,000 yuan. Compared with the BMW X1 at the end of the product cycle, it is enough to buy the 2.0T+8AT four-wheel drive version, and the Audi Q3 can also buy the 2.0T version, which directly affects the sales of Mercedes-Benz GLA.
Finally, there is the "inner volume" from the Mercedes-Benz entry-level SUV product line, the overall price of Mercedes-Benz GLA and Mercedes-Benz GLB is comparable, the latter not only looks more square, the space performance is also better, and also provides a 7-seat version. Space performance and utilization, not to delve deeply, at least from the perspective of consumers, a little increase in the budget, you can buy a Mercedes-Benz GLB that looks more luxurious and has more space.
In summary, Mercedes-Benz GLA is not in good condition, sales are dismal, on the one hand, because of the change in the positioning of the replacement, on the other hand, the power performance does not rise but falls, in addition, the price terminal offer is not very friendly, competitors take advantage of the void, and finally from the Mercedes-Benz GLLB "inner volume". It can be said that every item is a fatal blow to Mercedes-Benz GLA, if you want to make sales improve in the future, I personally think that the discount needs to be at least 80,000 yuan or more, what do you think?
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