Changan announced the sales volume in 2021, and behind the heavy report card, there is a sad tear.
Behind the total sales of 2.3 million units, 1.75 million Chinese brand cars were sold, Chinese its own car sales accounted for nearly 80% of the Group's sales.
The remaining 20% is for Ford and Mazda sales.
As a large automobile group, Changan has a very perfect system and brand matrix, the same as Dongfeng, FAW, SAIC, GAC and BAIC, their initial mission is to exchange the market for technology.
The market has been given, but the technology has not been changed back, and the brand has not been built much.
Among the several major head automobile groups, in addition to Changan, only GUANGZHOU AUTO TRUMPCHI, which is operated by Guangzhou people, has achieved results, and its highest annual sales have reached the order of 500,000.
FAW Besturn, BAIC Shenbao, Dongfeng Fengshen and SAIC Passenger Cars can only be described as having a place in the complex passenger car market.
But this is completely different from the original intention of the market to change technology, FAW's head enterprise is Volkswagen and Toyota, SAIC's head enterprise is Volkswagen and GM, and Dongfeng's head enterprise is Honda and Nissan.
The market was thrown out, and the technology was not changed back.
The most different of the major automobile groups is Changan, the pragmatism and patience of Chongqing people have created a completely different Changan, throwing the market to the joint venture, and they are also exercising technology and creating brands.
In the past decade, Changan has spent a lot of energy to create its own brand.
What we can see from history is that the birth of the first generation of CS35 exposes the state that Changan is not willing to continue to expand the share of joint ventures, and the landing of the first CS75 is Changan's confidence in creating a new Era of Chinese SUVs.
As of today, there are many iconic models, such as CS55, CS75, Yidong and other models, which have become a huge driving force for the development of China's passenger car market.
The technical direction, the Ark architecture and Blue Whale Power have become the pillars behind the mainstream competitiveness of new cars, and the hybrid architecture will also appear.
Looking back at the entire independent brand matrix, there are not many automobile groups with a full set of technology industries, and more are concentrated on private enterprises, baoding Great Wall, Shenzhen BYD and Hangzhou Geely.
What is completely different from the strong independent brands is that the three joint venture brands have been in turmoil.
Changan Suzuki took the lead in saying goodbye, followed by Changan Ford wanted to make achievements in the market, but like a fish in the throat, Changan Mazda although it swallowed a part of the FAW Mazda model, but it always could not come out of its own world.
If the Changan brand is the same as Pentium, Fengshen and Shenbao, then the volume of Changan Automobile cannot even break through one million units.
The strength and weakness of foreign brands, the right to speak are in the hands of foreign parties, Ford, Suzuki, Mazda's step by step retreat is based on their own market analysis errors, lack of product strength competition.
Chang'an, which only provides them with market operation, production and investment, focuses more on independent development.
Changan's successive helmsmen are smart people, their own brand is the most reliable, technology, production and operation and products are in their own hands to be able to be permanently strong, so in the strong period of Ford and Mazda, while embarking on the construction of Chinese brands themselves.
When the former high-rise building collapses, you will be surprised to find that Chang'an itself is a high-rise building, but the difference is that this high-rise building is incredibly strong.
From Xu Liuping to Zhang Baolin and Zhu Huarong, every decision is to create Chinese their own brand.