On January 9, Changan Automobile released the 2021 sales express, after the sales of 178019 vehicles in December, Changan Automobile handed over 2300530 sales for the whole year, an increase of 14.8% year-on-year, and the company's sales exceeded the 2 million mark for two consecutive years!
Cumulative sales of Changan Chinese brand vehicles exceeded 1.7 million Changan Chinese brand passenger cars exceeded 1.2 million units
In the 2021 sales data released by Changan Automobile, the achievements of Changan's Chinese brand cars are particularly dazzling. In 2021, Changan's Chinese brand cars delivered 1754707 annual sales, an increase of 16.7% year-on-year. Among them, the most competitive passenger car market, with the further improvement of product potential, Changan Chinese brand passenger cars broke through the 1.2 million mark in one fell swoop, and the annual sales of 1204199 units ushered in a substantial increase of 23.1%!
In 2021, with the release of many new cars such as the 2022 CS75PLUS, the second-generation CS55PLUS, and UNI-K, Changan Automobile, which has continued to improve the "explosive product system", has achieved sales leadership in multiple market segments.
In the SUV sector, the annual cumulative sales of the Changan CS75 series exceeded 280,000 units, an increase of 5.6% year-on-year, surpassing many joint venture competitors of the same level; as a "phenomenon-level explosion" in the 100,000-yuan SUV market, the annual cumulative sales of the Changan CS55 series exceeded 140,000 units, an increase of 27.9% year-on-year.
In the car segment, the annual sales of the Changan Yidong series will exceed 170,000 units in 2021. While the cumulative sales volume exceeded 1.2 million units, the Yidong series continued to maintain its market position as the "national car leader".
Changan's high-end passenger car product sequence "UNI" has annual sales of more than 120,000 units, with an average monthly sales volume of more than 10,000 vehicles, becoming a word-of-mouth work of Chinese auto brands in the mid-to-high-end market.
It is worth mentioning that with the continuous improvement of product competitiveness, Changan Chinese brand cars, which have been recognized by more and more users, ushered in the 20 millionth car off the production line on May 10, 2021. Changan Automobile, which has entered the "20 million vehicle era", has become the first Chinese automobile brand with production and sales of more than 20 million vehicles!
From sales growth to high-quality development The brand upward path of "Science and Technology Chang'an"
As the first Chinese automobile brand to produce and sell more than 20 million vehicles, behind Changan Automobile's sales exceeding the 2 million mark for two consecutive years, it is the result of the company's unswerving practice of high-quality development. In August 2021, based on the new stage of development of 20 million Vehicles, Changan Automobile, faced with the new industrial situation, released the development strategy of "New Automobile, New Ecology", and accelerated the pace of transformation into an intelligent low-carbon travel technology company.
In the development blueprint of the "new car, new ecology" strategy, Changan Automobile will vigorously promote the six strategic actions of "creating a new image with a new brand, creating a new product with a new platform, creating a new life with a new car, creating new value with new marketing, adding new experience with new services, and building a new pattern with a new ecology", and moving towards a world-class automobile brand.
With its development vision set as "world-class automobile brand", Changan Automobile has its own competitive advantages and development confidence. Since the release of the "Third Entrepreneurship - Innovation and Entrepreneurship Plan" in 2018 and the comprehensive transformation into an intelligent low-carbon travel technology company, Changan Automobile has mastered more than 500 intelligent low-carbon technologies, and has ushered in a series of latest achievements such as APA6.0, APA7.0, Blue Whale iDD hybrid system, and a new generation of super-collector electric drive in 2021. With the product experience brought by the leading technology advantage, the Changan Chinese brand new energy vehicles exceeded the 100,000 mark in 2021, an increase of 225.3% year-on-year; the Changan "Blue Whale Family" series, the benchmark of China's automotive power technology market, also set a new annual sales record with a performance of more than 1 million vehicles.
When the pace of scientific and technological innovation continues to move forward, Changan Automobile also comprehensively promotes the "Customer Service" No. 1 project, launches the "Zhiyin Partner Service Plan", adheres to the "Five Commitments of User Service", and continuously improves the user service experience. The comprehensive improvement of products, technologies and services has promoted the overall upward movement of the enterprise brand.
In the Changan Automobile brand system in 2021, the Changan Auchan brand sold 228295 vehicles in the whole year, an increase of 49% year-on-year; Changan Kaicheng, which is deeply involved in the commercial vehicle market, sold 185,120 vehicles in the whole year, an increase of 16.2% year-on-year; and Changan's joint venture brand cars sold 545823 vehicles in the whole year, an increase of 9.2% year-on-year.
With the continuous improvement of brand influence, Changan Automobile has also accelerated the pace of "going out". In 2021, Changan Automobile's overseas sales exceeded the mark of 110,000 units, achieving a substantial increase of 114.3% year-on-year with sales figures of 114,070 vehicles.
Looking forward to "Science and Technology Changan" to accelerate the pace of Changan towards a world-class automobile brand
The operating results of sales exceeding the mark of 2 million vehicles for two consecutive years indicate that Changan Automobile has embarked on a high-quality development path with Changan characteristics. On this road forward, Changan Automobile is constantly accelerating the speed of moving towards a world-class automobile brand.
Driven by the strategy of "new car, new ecology", in the field of new energy, Changan Automobile, which deepens the "Shangri-La Plan", is becoming the "leader in the era of digital electric vehicle popularization" through the comprehensive evolution of three dimensions such as all-scenario multi-dimensional evolution products, energy-efficient technology and personal butler-style services, and the first product of the pure electric series based on the new platform, C385, has appeared and will be officially listed in the first half of 2022.
In the field of intelligence, Changan Automobile launched the project codenamed "E0", which will create a "new car" product integrating large-scale mobile intelligence and computing terminals, new energy storage units, the third intelligent mobile space, and data collection carriers. Facing the future, Changan Automobile will also build a full-life cycle service model of "buying and selling repairs" for users through digital empowerment.
In the operation of the "circle of friends", Changan Automobile is working with industrial chain partners to jointly lay out a green ecology and promote the low-carbon development of the industry. Focusing on the fields of chips, operating systems, core algorithms, etc., Changan Automobile is cooperating with outstanding enterprises around the world to build the system capability of "core screen device core map Netteam" and jointly lay out a new track of science and technology.
In order to achieve the established strategic goals, within five years after the release of the "New Automobile, New Ecology" strategy, Changan Automobile is expected to invest a total of 150 billion yuan in the whole industry chain to create a technology ecology of technology companies and accelerate the construction of software and intelligent capabilities. In terms of the construction of talent team, Changan Automobile aims to reach 50% of intelligent software talents in 2025, and is vigorously introducing leading talents to create a global talent gathering highland.
It is understood that in addition to the C385, in 2022, Changan Automobile will also usher in the listing of new models such as the second-generation CS75PLUS with 8AT standard in the whole series, and the first sports coupe UNI-V in the UNI sequence. With the further improvement of product potential and the continuous promotion of the "new car, new ecology" strategy, Changan Automobile in 2022 is worth looking forward to.