E300 is a micro-electric vehicle under Baojun, its current iteration model is "KiWi EV", the price range after subsidies is 69,880-89,800 yuan, and the competing models include Chery Little Ant, Euler Black Cat and so on. Recently, the online car market obtained a set of new interior pictures of KiWi EV, or new models of KiWi EV. The new car adopts an integrated Dalian screen design and simplifies a large number of physical buttons. Other changes have not yet been revealed, and not much is expected to change. Considering that the current price of 69,800-89,800 yuan is already at a high level among the competitors of the same level, there is a high probability that the price will not be adjusted.
The picture shows the models on sale
In the interior, the new KiWi EV has replaced the one-piece Dalian screen design, which is similar to the style of the same level of Euler Black Cat, but the kiWi EV is more concise in shape, canceling a large number of physical buttons currently applied. In terms of appearance, the new car adopts the design language of "interstellar geometry", and the details are decorated with rounded rectangles, which is full of technology. The new car is equipped with hidden door handles on the side, a square tail and a vertical taillight cluster. In terms of power endurance, it is expected that the new KiWi EV will continue to use a combination of permanent magnet synchronous single motor and lithium iron phosphate battery, with a maximum power of 40kW, a maximum torque of 150 Nm, and a cruising range of 305 km.
For KiWi EV, the price remains unchanged, the configuration, size and battery life are still inferior to the same level of competitors, many people will still understand it as the obsolete Baojun E300 in essence. This also makes the KiWi EV not significantly improved in its core competitiveness, resulting in a flat sales performance. In order to survive the brutal market competition, it is particularly important to optimize existing products or launch new models. However, for KiWi EV, what hinders its fire is presumably the price, after all, under the premise that the positioning, size and power endurance gap is not very large, its price is more than 2 times that of Wuling Hongguang MINIEV.