Now there is a saying on the Internet that is very reasonable, there was no money to buy BYD before, and now there is no money to buy BYD! BYD's successful transformation must be a benchmark for its own brands, which is worth learning from major car companies.
So, why is the impact of independent brands on the high-end automobile market called success? If assessed according to the evaluation criteria of today's market, it should be necessary to meet three conditions, first of all, the starting price exceeds the top of the 200,000-priced bottle of the self-owned brand car, or the price enters the threshold of 300,000 levels; secondly, the quality of word-of-mouth, the use experience is comparable to or even surpasses the high-end brand models of the same level; and finally, the monthly sales volume exceeds 10,000, becoming a phenomenon-level explosive model.
At the same time, it meets the above three conditions of its own brand models, and has been recognized by the market as having and only the BYD Han family series. Recently, we have the opportunity to contact the top version of Han EV, the appearance of the model we shot this time, the interior uses aurora blue + golden scale orange, night purple carbon fiber interior collocation, personalized appearance and luxury interior to create a sense of luxury and high-end is still quite convincing. So, what is the experience of the top version of Han EV, and the following takes you to understand it.
The appearance needless to say, the fully enclosed grille design, the low-lying front cabin, the sneaky roof shape, the stylish and dynamic coupe body line of the whole car are very eye-catching. Of course, the details are also full of technological avant-garde, such as eyebrow-like LED daytime running lights, with matrix headlights, there is a finishing effect.
The streamlined shape presented on the side gives people a feeling of flowing water, and the double waist line outlines a three-dimensional side contour, and the sense of strength and fashion coexist in harmony. At the same time, in order to further reduce the driving wind resistance, the door handle adopts a hidden design, which is in line with the development trend of new energy vehicles.
However, I think the focus of the design on the sides is the chrome silver trim strip under the rearview mirror, the three chrome metal panels at the chamfer of the rear window, and the silver trim strip added to the bottom of the side skirt that complements the luxurious sense of luxury on the side.
In the current new energy vehicles, the tail of Han EV does not have a particularly bright place, but in terms of symmetrical aesthetics, Han EV is still very well held, such as matrix taillights through silver decorative strips through the silver decorative strips, not only symmetrical beauty but also maintain unity. There is also a symmetry between the "BYD EV" in the lower left corner of the taillight and the "Han 3.9S" on the right, and the visual perception is very harmonious.
Speaking of exterior, let's take a look at the highlights of the top Han EV interior, this interior style is golden scale orange and night purple carbon fiber interior. First of all, the first feeling, the car technology luxury sense of luxury is readily available. Frequently touched areas such as door panels, seats, steering wheels, and central control armrests are wrapped in leather, and the material is quite thick.
However, like or not depends on personal aesthetic habits, personally think that this set of interior atmosphere is relatively mature and stable, maintain a better sense of high-end, but for small young people, will it appear too mature? You may wish to discuss it together in the message area.
According to the official disclosure, BYD DiLink and Tanner to create a HiFi-level custom audio is loaded on this top Han EV, it is reported that the Han EV flagship (top version) equipped with the Danna HiFi-level custom series audio system, through the Danna chief tuner Bjarke Pihl Bovbjerg in The Danna Dana Danish headquarters laboratory for 3 months tuning and obtained results, Your listening experience while sitting in the car is comparable to Danna's consumer-grade 250,000 yuan sound system.
Of course, in order to ensure that the Flagship HanEV has an excellent listening experience, it is first necessary to ensure that the sound insulation of the whole vehicle reaches a certain level, so as to prevent the noise outside the car from affecting the hearing effect inside the car. It is reported that the sealing of hanev vehicle is comparable to the tuning level of luxury car NVH, and at a speed of 120km/h, the driver's inner ear noise is about 62 decibels, which is quite good.
With a good sound insulation foundation, the Han EV flagship model in order to maximize the restoration of music sound, the whole vehicle is equipped with 12 Danna top speakers. Among them, the maximum output power of the high output power amplifier is 775W, and the double large voice coil subwoofer is combined, and the whole audio system creates a sense of surround and immersion in the car. Of course, the car is also equipped with SDVC volume adjustment, combined with real-time speed and noise data, dynamically adjust the frequency of each speaker of the vehicle to ensure that the driving hearing experience remains unchanged.
The HanEV flagship plus the launch of 5G Danna intelligent music cockpit upgrade package, in addition to what we just said HiFi level custom Dana audio, there are 5G speed connection, DiLink 4.0 intelligent network system 5G version, dual-frequency positioning and navigation technology and other functional experience.
It is worth saying that the DiLink 4.0 intelligent network system 5G version, which has excellent performance in voice response, voice wake-up success rate, sound source positioning, etc., can make your human-computer interaction experience have a more efficient experience, in the process of this shooting we also sat in the car to experience many times, the result is satisfactory.
In addition to the luxurious experience we said, the performance of Han EV in terms of performance can also be remarkable, take the flagship model of the Han EV four-wheel drive high-performance version we shot, the performance is not a waste of time, the total power of the motor is 363kW, the motor torque is 680N·m, so that the car has zero hundred acceleration of 3.9 seconds is also real. The blade battery energy is 76.9kWh, the official display can travel 550 kilometers, for a four-wheel drive high-performance pure electric car, the mileage is also quite good.
Write to the end:
The sales volume obtained by relying on marketing packaging is not long-lasting, because the car is a durable product that is used for a long time, and it is difficult to support the sustainable development of the product if the marketing positioning does not match the actual experience. On the contrary, BYD Han EV brings a new luxury enjoyment from the technical level of innovation, directly subverting the performance and luxury experience of traditional fuel vehicles, which is obviously the mature product that the market needs. For the Flagship HanEV car, the market price is 279,500 yuan, but the performance, battery life, sound effects, and intelligent interaction experience it provides far exceed the same level of model, and in the current market, the attraction is extremely high, what do you think?