Dao Ge said car original text/ listen to the wind chant
If fringe car companies experienced a wave of closures in 2020, then 2021 may be called their Easter, or find life, or rejuvenate, in short, they were nailed half of the coffin board suddenly opened.
This year, Zotye Automobile experienced many times of pre-restructuring investors to release pigeons, and finally ushered in the white knight - Shenzhen Commercial Holdings; Lifan was reorganized by Geely, the new energy vehicle sales business was restarted in September of that year; the domestic electric supercar evangelist who had been suspended for two years suddenly jumped out at the end of the year to tell everyone that "I am not dead" and launched a new model; Chongqing Baiqi Yinxiang Automobile and Chongqing Bisu Automobile embarked on the road of reorganization, and one of them will also give a new car-making force OEM.
Of course, 2021 is not without frustration car companies, at least Evergrande Cars that drive high and go low, and Qoros cars that are hanging a breath are among them, but in the end, they have not been pressed into the coffin for the time being. And look at what kind of stories those car companies that have been reborn from the fire will write for us.
Born again, each has its own story
Among the many car companies that have found vitality or rejuvenation in 2021, the story of Zotye Automobile is definitely the most exciting. In the pre-reorganization stage, this car company ushered in Evergrande, Baoneng Group, Xiaomi, WM, Geely, Tesla and other "takeovers", but in the end they were all debunked or there was no following.
Until April 2021, Zotye Automobile revealed the information of two investors who reached the intention, but the two intended investors were questioned due to their small size, and what is more interesting is that the soaring stock price of Zotye Automobile at that time really frightened the two intended investors, and had to suspend the plan on the grounds of "the recent change in the stock price of Zotye Automobile, a serious deviation from its fundamentals, and out of investment prudence considerations".
Two months later, Zotye Automobile once again received the same investment from three interested investors, and eventually Jiangsu Shenzhen Commercial Holding Group Co., Ltd. became the "white horse knight" of Zotye Automobile, helping it complete bankruptcy reorganization. After the implementation of the reorganization plan, Jiangsu Shenzhen Commercial held 24.22% of the equity of Zotye Automobile, becoming the controlling shareholder of Zotye Automobile, and Huang Jihong became the actual controller of Zotye Automobile. At this point, Zotye Automobile has also changed the foyer and no longer has the surname "Ying".
Compared with Zotye Automobile, the restructuring of Lifan is much more convenient, in January 2021, Lifan, which has been in the mud for a long time, announced the completion of the restructuring work, renamed from Lifan Industry (Group) Co., Ltd. to Lifan Technology (Group) Co., Ltd., and introduced Manjiang Red Fund and Geely Milestone Investment Co., Ltd. as strategic investors and industrial investors.
In February of the same year, the reorganization plan was completed, and in May of the same year, Lifan Technology announced the resumption of the automobile business, and its first new model, 80V, had completed mass production at the Caijia production base in Chongqing. It is worth mentioning that on December 13, 2021, Geely Automobile issued an announcement that the company intends to jointly invest in the establishment of a joint venture with Lifan Technology, which is the in-depth cooperation reached by Lifan Technology and Geely Automobile after the reorganization, and is also regarded by the industry as a sign of its rebirth. Since 2016, after experiencing the "spontaneous combustion" problem of the insurance fraud scandal, the safety explosion, and the huge loss of performance, Lifan has been reborn, at least now it looks full of vitality.
At the same time, two marginal traditional car companies in Chongqing have also embarked on the road to rebirth.
On December 28, 2021, the registered capital of BAIC Ruixiang Automobile Company (Note: formerly known as BAIC Yinxiang Automobile Company) was changed from 357 million yuan to 3.463 billion yuan. Seven new shareholders have been added, including Chongqing BAIC Yinxiang Strategic Restructuring Equity Investment Fund Partnership (Limited Partnership), BAIC Heavy Duty Vehicle Company, and Beijing New Energy Automobile Company. In fact, the car company passed the restructuring plan in February 2021, and now it is a further implementation of the reorganization process, and BAIC Ruixiang, which has been suspended for more than two years, finally has the hope of resuming production. It is worth noting that this car company will be a new car-making force OEM.
On December 14, 2021, the National Enterprise Bankruptcy and Reorganization Case Information Network published the "Announcement on the Selection of Investors for the Restructuring of Chongqing Bisu Automobile Company and Chongqing Bisu Automobile Sales Company". Kang Contract Run Partnership was selected as the reorganization investor of Chongqing Bisu Automobile Company and Chongqing Bisu Automobile Sales Company. At this point, the already insolvent Bisu car has found a life, and if there is no accident, the Bisu car may jump out at some point in the future to tell everyone: Bisu is coming.
Compared with the resurrection of traditional car companies, the resurrection of new car-making forces can be described as absolutely rare, and the 2022 Future Strategy Sharing Meeting held by Future Auto on December 18 jumped out without any warning. Mention of the future car, out of the identity of the domestic supercar leaning, its past practice is also amazing, the future of the car is established as early as 2015 in China's new car-making force brand, but the sales are really general, at the same time, its car tow down the parent company Great Wall Huaguan, but also pit the employees, arrears of employee wages not to say, but also asked some employees to use personal information to help the company handle credit.
At the strategy sharing meeting, Lu Qun, chairman of Qiantu Automobile, said that the company's K20 will be officially listed in 2022, in addition, Qiantu Automobile's first model, K50, has resumed production and delivered to new users. And before that, there was no warning.
Development is all focused on new energy
The above-mentioned car companies have their own stories in the process of endangerment to rebirth, or bumpy or smooth, or gradual or sudden, but their future development stories are roughly the same, all of which are focused on the new energy track.
For example, Zotye Automobile, the idea of product layout in its reorganization plan can probably be summarized by two points: the layout of A00-class pure electric vehicles in the short term, boost sales, and seize the commanding heights of the market; long-term through acquisitions, joint ventures, etc., to build a brand matrix and lay out high-end new energy vehicles. And most of the other reborn car companies are the same, Lifan's plan at that time is to rely on the Manjiang Red Fund, industrial investors continue to deepen the power exchange new energy electric vehicle industry, relying on Geely Technology Group's leading layout of intelligent networking, power exchange technology, module upgrades, vehicle-to-electricity separation of new technologies, new formats, and from the later development point of view, Lifan every step is also moving closer to new energy vehicles, especially new energy vehicles.
Although the development strategy of Bisu Automobile is uncertain, the next development of Baiqi Ruixiang and new energy vehicles in Chongqing is inseparable from new energy vehicles. At the 2021 Guangzhou Auto Show, there was a new car-making force called "Light Orange Era", which threatened to become the "fiercest back wave" in new energy vehicles, and its products will be manufactured by BAIC Ruixiang, and the first model of the light orange era has been unveiled at the Guangzhou Auto Show, and will be completed in the second half of 2022. As for Qiantu Automobile, the answer is already very clear, after all, as the originator of domestic electric supercar, there is no reason to touch the fuel car, and even, according to the official news, Qiantu Automobile will carry out strategic cooperation with Suzhou Canadian Solar Power Technology Co., Ltd. and Global Trust Asset (Malaysia) Company in new energy and overseas markets, and plans to mass-produce and launch the world's first solar photovoltaic car in 2022.
Perhaps, for them, it is right to choose the new energy vehicle track as the road to resurrection, at least from the perspective of Lifan. In January 2021, Lifan sold 107 new energy vehicles, and then until August, sales have been fixed at 107. Since September 2021, Lifan Technology's car sales have restarted, and single-month sales have gradually increased from 200 in September to 1840 in December. In terms of growth rate, the sales volume of Lifan new energy vehicles in that year increased by 258.42% year-on-year.
As far as the environment is concerned, new energy vehicles seem to have great potential. 17.8%, 17.3%, 16.4%, 17.8%, these four data correspond to the penetration rate of China's new energy vehicle market in the four months before November 2021. With such performance, this key indicator to measure the development of new energy vehicles stood on a new level of 12.7% from January to November this year. From January to November, the cumulative sales volume of the new energy vehicle market reached 2.990 million units, an increase of 166.8% year-on-year, of which the sales of pure electric vehicles were 2.466 million units, an increase of 1.7 times, and the sales of plug-in hybrid vehicles were 522,000 units, an increase of 1.4 times. The data shows that the sales volume of new energy vehicles is gradually increasing. Choosing a hot track is better for those car companies that are not easy to revive than to find another way.
The automotive industry is always changeable, so many years, like a flash in the pan car companies; there are steady and steady forward car companies; there are car companies that take off through the wind; and even there are car brands that have been dug up for half a century. In the Easter of this car company in 2021, many car companies have found a way to live again, what kind of story will they write next?