Although the MPV market is still a niche, but the heat of this period is not low, of course, the topic is mostly around these new cars, Kia Kahua, Toyota Xena and Hyundai Kustu, etc., especially Xena, due to the problem of terminal price increases caused a heated discussion. Discussion, discussion, consumers are mainly divided into two factions, like has been decided, and to see the hilarity is not a big deal, is to pay attention to its sales performance.
This is not, the official is no longer hidden, in December Sai na wholesale sales of 2791 vehicles, or gave a relatively excellent result. Toyota MPV XENA can firmly attract everyone's attention, relying on excellent product strength, relying on the word of mouth from overseas markets, and everyone's recognition of the brand. Racing is a good car, all delayed by the price increase?
To say that the price increase has no impact on Sai Na, I personally think it is unlikely, several friends around me originally valued this MPV, but the initial price could not be negotiated, and I bought other models instead. In fact, from the initial price increase of 50,000 to the current 30,000 or even parity, the attitude has gradually softened, the market determines the vehicle, when everyone rejects this behavior, it will also have a certain impact on the sales side. The delay in increasing sales is not all due to the price increase, but production capacity is also an important aspect.
If Xena gives up the price increase, with today's heat, there should be a breakthrough in 2022, and if it still insists on the price increase, Xena will encounter more competition. In the MPV market of about 300,000, Buick GL8 has the absolute right to speak, and the average monthly performance of 10,000 vehicles is enough to prove the market's favor for it. Sai Na is very strong, but GL8 is not weak, whether it is product image or word of mouth, GL8 is undoubtedly more confident, in addition to the new Honda Odyssey and Alisson also came, Sai Na more and more opponents.
It is worth mentioning that independent manufacturers have begun to shift their attention to the field of MPV, and from the news currently exposed, there are Hongqi, Great Wall and Geely who are interested in the model. Hongqi MPV and Geely KrYPV have already been exposed, while the Great Wall MPV is only planned. Previously, independent car brands mainly promoted cost-effective home MPV, such as Geely Jiaji and BYD Song MAX, etc., with low prices to attract consumers, and now that independent high-end brands are coming, they will naturally no longer focus on the low-end market, but will aim their combat strength at strong joint venture products, of which Sai is one of them.