Forge ahead hand in hand, walk with dreams. On January 7, 2022, with the approaching of the New Year, the award ceremony of "City Benchmarking Fashion China 2021 Hubei Automobile City General Appraisal List" came to an end. "Auto people" once again gathered in Wuhan, jiangcheng, to witness the wonderful moments of the auto market in the past year, drawing a perfect end to 2021 and writing a new chapter for 2022.
The "2021 Hubei Auto City General Appraisal List ( hereinafter referred to as the General Appraisal List)" is hosted by the Chezufeng Media Cluster, and has been held for six times since the first edition in 2016, becoming the benchmark for the automotive industry in Hubei and even the whole country. A total of 15 model awards (including 25 models), 4 corporate awards and 22 dealer awards were awarded in the overall appraisal list. Leaders of car companies, dealer representatives, national mainstream auto media and leading guests who have made outstanding contributions to Hubei's automotive industry were invited to attend the scene to witness the glorious moment of Hubei auto market.
At the scene of the event, Mr. Jiang Di, the founder of Chezufeng Media Cluster, delivered a grand opening speech for the guests. He said: "In 2021, the development of China's auto market coexists with challenges. The global chip crisis, the rise of Chinese brands, the strong growth of new energy, and the boom in MPV models are the keywords of the auto market in 2021. Looking back at the entire 2021, the domestic auto market is accelerating its recovery. Behind the strong recovery, it is inseparable from the persistence of every Automaker who does not forget his original intention and has a mission. ”
(Speech by Jiang Di, founder of Chezufeng Media Cluster)
Subsequently, Mr. Jiang Di also shared his summary of 2021 and his outlook for the future for the guests. He stressed: "In 2021, in the face of a market environment of continuous innovation and continuous subversion, as an automotive media person must continue to break through and innovate. The 2021 3.15 Problem Auto Show has become the most trusted platform for consumers to speak out. The 2021 Hubei Auto City Brand Marketing Summit will provide advice and suggestions for the rejuvenation of Hubei Auto City in the post-epidemic era. The 2021 Hubei Summer Automobile Consumption Festival and the Rural Benefits Tour Exhibition walked into three cities in the province to bring new cars to the "doorstep" of customers. In 2022, Chezufeng will set sail again with a new look, expand the matrix, and plan to travel throughout the province's 10 counties and cities, pull more contacts between manufacturers and customers, and bring more benefits to customers. ”
(Speech by Liu Xiaotong, Director of Advertising Operation Center of Hubei Economic Television Division of Hubei Radio and Television Station)
At the scene, Liu Xiaotong, director of the Advertising Operation Center of Hubei Economic Television Division of Hubei Radio and Television Station, also welcomed the guests and delivered a speech. He said: "As the first people's livelihood news column in Hubei, Hubei Jingshi has ranked first in the same period of Wuhan's network for many years in terms of ratings and share. As the first professional automotive TV column in Hubei, "Che Family Style" has always provided the audience with the most professional automotive content and delivered the most rapid automotive information. After nearly 20 years, it has a large number of loyal audiences. Being able to continue to join forces with Che Clan Wind Media for many years has greatly enhanced the brand influence of both sides. It is hoped that in 2022, the two sides will have more interaction and cooperation, and present more high-quality and high-value content and projects. Bring a better viewing experience to the general audience and bring more intimate services to the public. ”
As an annual automobile market festival, the purpose of the general appraisal list is to commend the car companies and models that have made outstanding achievements in the industry in the past year, which is an affirmation and encouragement for manufacturers, and also a concentrated dissemination of excellent products. It is a summary of the past year and a benchmark for new forces in the future. Strive to make the performance of Hubei Automobile City to a higher level, and promote the development of Hubei automobile industry with the greatest efforts.
In 2021, although the automotive industry encountered many difficulties, it has generally achieved recovery and growth. From January to November, production and sales of automobiles totaled 23.172 million units, up 3.5% y/y, and sales totaled 23.489 million units, up 3.5% y/y. Vehicle sales are expected to be about 25.8 million units in 2021, essentially the same as in 2020. According to the forecast of the China Automobile Association, the total sales volume of China's automobiles in 2022 will be 27.5 million units, an increase of 5.4% year-on-year, of which the sales of new energy vehicles will be 5 million units, an increase of 47% year-on-year. In the future, it can be expected that the car market is still upward.
(Ding Zhujun, a national first-class artist and painter of Hubei Provincial Literature and Art Institute, donated a landscape work to the innovative enterprise Lantu Technology Company)
2022 is a year full of hope, China's auto market has experienced a whole year of accumulation and is about to usher in a collective take-off in the new year. After the cold winter of the chip crisis has passed, the automotive industry as a whole is high and upward, and scientific and technological intelligence is about to enter a new track. As an automotive person, the take-off of the automotive industry is a beautiful vision for everyone. In the future, we will work with car companies to forge ahead and create a brilliant car market.
In 2022, Chinese automobiles will continue to walk with their dreams!