Spring Festival is the most important traditional festival in Chinese culture, carrying the warmest and most intimate emotional memories in people's hearts. During the Spring Festival, the various Spring Festival Galas created by the media at all levels competed to dominate the screen, and the rich and exquisite audio-visual feast was dazzling. In the fiercely competitive Spring Festival Gala market, the matrix of the 2022 Spring Festival Gala program launched by Hubei Radio and Television Station is rooted in the times and is based on the people, with its public welfare characteristics and Jingchu charm, which is endlessly evocative after watching.
Adhere to the public welfare sentiment and care for specific groups
The fundamental stand of socialist literature and art originates from the people, is for the people, and belongs to the people. Without the bright and beautiful traffic stars, without the excessive blessing of stage beauty and technology, Hubei Radio and Television Station abandons the kitsch psychology of greed, seeking perfection and chasing the flow, adhering to the creative concept of content is king, adhering to the public welfare feelings, and successively launched "The Circle of the Small Year Group - The 12th Chinese Farmers' Spring Festival Gala" during the Spring Festival, "Hubei Has Drama - 2022 Hubei Province Spring Festival Opera Special Program", "Sharing Fragrance and Casting Beauty Together - 2022 Disabled and Healthy Integration Spring Festival Literary and Art Evening", "2022 Cloud Community Spring Festival Gala", "2022 Cloud Community Spring Festival Gala", "Hubei Has Drama - 2022 Hubei Province Spring Festival Opera Special Program", "Sharing Fragrance and Casting Beauty Together - 2022 Disabled and Healthy Integration Spring Festival Literary and Art Evening", "2022 Cloud Community Spring Festival Gala", "2022 Cloud Community Spring Festival Gala", "2022 Cloud Community Spring Festival", "Spring Festival Gala" Yangtze River child star Tiger Leaping Dragon - 2022 Hubei Children's New Year Gala and other series of Spring Festival Gala programs, leading the public to focus on specific groups, to send them a customized version of the New Year's wishes.
-- Taking the peasants as the foundation. Agriculture is the state of the country, the country of the state. General Secretary Xi Jinping has pointed out many times: "At any time, we must not ignore agriculture, forget farmers, and indifferent to rural areas." It is precisely with the importance attached to the problem of the three rural areas and the care for the 800 million villagers that Hubei Radio and Television Station has broadcast an elaborate Chinese farmers' Spring Festival Gala in the small Chinese New Year's Eve every year since 2011. The Spring Festival Gala of farmers is exclusive to the peasant group, accompanied by them to spend one warm and festive small Chinese New Year's Eve after another, and has become a very influential national brand of service to the three rural areas. 2022 is the end of the first five-year plan of the national rural revitalization strategy, this year's Chinese Farmers' Spring Festival Gala, Hubei united with Henan, Shaanxi, Jilin, Fujian, Guangxi 5 brother provinces to participate together, with the help of the rich elements of the "year", vividly present the sense of satisfaction and identity of the peasant group in the new era, and truthfully write the rural revitalization style of "industrial prosperity, ecological livability, rural style civilization, effective governance, and affluent life", which can be called an annual grand ceremony to show the progress of China's rural areas.
"The Circle of the Little Year Group - The 12th Chinese Farmers' Spring Festival Gala"
--Tribute to fans. Xiqu is the essence of Chinese culture and art, with the broadest mass base and audience. Hubei is known as the "big province of opera", and the pear garden line is an old saying, if you want to become a horn, you have to sit in Beijing, register in Shanghai, hankou to break into the dock, Hubei, Wuhan and opera heritage have a deep connection. On the first day of the Lunar New Year, "Hubei Opera - 2022 Hubei Provincial Spring Festival Opera Special Program" was broadcast in the prime time of Hubei Satellite TV, sending special surprises to the majority of opera lovers across the country, and also expressing special respect for traditional literary and artistic styles.
"Hubei Has Drama - 2022 Hubei Provincial Spring Festival Opera Special Program"
- Let the disability shine. There are currently more than 85 million people with disabilities on the mainland. On the evening of the fifth night of the Chinese New Year, Hubei Satellite TV premiered the public welfare drama with this special group as the protagonist: "Sharing Fragrance and Creating Beauty - 2022 Disabled and Healthy Integration Spring Festival Literary and Art Gala". This is the second time that Hubei Radio and Television Station has participated in hosting the Spring Festival Gala to show the artistic style of the disabled, and the China Disabled Persons' Federation has highly affirmed the public welfare sentiment and spirit of great love for helping the disabled and caring for the vulnerable groups.
"Sharing fragrance and casting beauty together- 2022 Disabled Health Integration Spring Festival Literary and Art Gala"
-- Applauding the whole people. Paying attention to the participation of the whole people and allowing more ordinary people to become the protagonists on the stage is the original intention of Hubei Radio and Television Station. "2022 Cloud Community Spring Festival Gala" is the 6th Hubei Community Spring Festival Gala, which debuted on the TV screen in the small Chinese New Year's Eve. As the people's own Spring Festival Gala, the participants of this year's community Spring Festival Gala come from the elderly associations of nearly 100 communities in Hubei, the youngest is 58 years old, the oldest is 88 years old, which is a realistic portrayal of "the old have fun and the old have support". "Yangtze River Child Star Tiger Leaping Dragon - 2022 Hubei Children's New Year Gala" was recorded by Hubei Satellite TV to recruit children from all over the province, providing children with a world to display their talents.
Looking at the matrix of the 2022 Spring Festival Gala program launched by Hubei Radio and Television Station, the public welfare feelings contained in the clear objectivity have the power to reach the hearts of the people, and also extend the more multi-dimensional creative space, so that specific groups can feel full of sincerity and full heart in the special festival of the Spring Festival.
Adhere to the integrity of innovation, culture in line with the times
This year, the Spring Festival Gala of many TV stations and Internet platforms have played the "cultural card" and "history card". Hubei Taiwan series of Spring Festival Galas are also deeply rooted in traditional culture, but the intention is to return to the present, with innovative expression, so that traditional culture penetrates the ancient and modern, closely aligns with the pulse of the times, and bursts out of the deep vitality of strong practical significance.
——Take heaven and earth as the stage to see the lingxiu Hubei meteorological. "Hubei Has Drama - 2022 Hubei Provincial Spring Festival Opera Special Program" is different from the previous theatrical performances in the hall, innovatively setting the recording location as the Yellow Crane Tower, Wudang Mountain Golden Dome, Yichang Three Gorges People's Home, Suizhou Museum, Hankou Town Opera Wharf and other "net red landmarks" in Hubei, which not only truly reflects the charm of opera art, but also simultaneously shows the profound and profound Jingchu culture, the Chuchu moving people of Lingxiu Hubei and the happy life of Jingchu children who are revitalized after the epidemic.
Jing Song "Wind and Flow counting the Yangtze River"
In Wudang Mountain, a world cultural heritage site and a sacred place of Chinese Taoism, young singer Li Yugang sang "Wanjiang", singing the national pride and patriotic feelings of the founding of the party in the past hundred years, and the topic #Li Yugang ascended to Wudang Mountain with Wanjiang #, which ranked first in the douyin general list; at the Suizhou Museum, which represents the highest achievements of China's pre-Qin ritual music civilization and bronze casting technology, The opera micro-film "Meet Zeng Houyi" performed by Peking opera master Zhu Shihui looks back at the ancients who cling to their musical dreams, triggering a yearning for the dazzling chime civilization and the Chinese ritual music that has been handed down to this day Rapper VAVA fashion interpretation of the opera punk "My New Clothes", the national tide and opera skillfully combined, with popular elements to deconstruct traditional art, through a large number of visual effects blessing, showing the thriving development trend of China's Optics Valley and the prosperity of the rapid development of high-tech industries; the finale of the Beijing song "Wind and Currents of the Yangtze River", let the audience accompany the singer's passionate chanting to appreciate the magnificent mountains and rivers of Hubei, and suddenly came out "Jingchu Dadi not only has a rich opera culture, Hubei's economic and social development is more dramatic, the future can be expected" of confidence. On the basis of full live shooting, the post-production of this program introduces the latest scientific and technological means such as VR and XR, strives to pursue the diversification, creativity and youthfulness of artistic presentation, uses the unique expression of opera, strings together the cultural history, customs and customs and focus current events closely related to the jingchu land, skillfully integrates history and modernity, tradition and fashion, and successfully creates an audio-visual feast without a host but still smooth and shocking.
Opera micro-film "Meet Zeng Houyi"
Opera punk "My New Clothes"
——Take culture as the calling, taste the Chinese New Year flavor of the world. "The Circle of the Small Year Group - The Twelfth Chinese Farmers' Spring Festival Gala" slowly opened in the prologue "Fire", relying on the Tradition of the Chu people of "Advocating Phoenix and Shanghuo", using "Fire" to refer to "civilization" throughout, from drilling wood for fire to "dialogue" with the Mars rover "Zhu Rong", the dazzling Chu culture and modern civilization were rejuvenated in the collision. With the Chu totem "Fire Phoenix" soaring out of the air, it crossed the Chu King's Palace two thousand years ago, leading to the original song and dance of the evening party "Chu Le Qingnian". It takes the harmony of bells and chimes as the tone, integrates into Qu Yuan's "Ode to Orange", which expresses patriotic integrity, restores the chu state thin waist dance for the first time, and combines the long-sleeved dance, the percussion dance, the rigidity and softness, vividly interpreting the magnificent brilliance of Chu instruments, Chu le, Chu costumes, Chu dances, Chu Ci and Chu Li. In the mysterious romance created by the graceful dance posture, the dance scene is reduced to the computer screen, the audience also travels back to reality, and then begins the journey of searching for The Taste of the Chinese New Year, naturally breaking the dimensional wall between traditional culture and agricultural excellence, connecting the three rural key areas in the east, west, south and north, vividly presenting the food culture, folk culture and intangible cultural heritage of all parts of the country, and rolling out the rural revitalization picture of high-quality and efficient development of agriculture, livable and livable scenery in the countryside, and the rich and prosperous life of farmers. The party also increased the originality of "phenomenon-level" programs, focusing on the two dimensions of Chu culture root search and Chu product display, and launched 6 original single-product programs with full copyright. Among them, the song and dance "Jiangnan Youjiayu" jumped out of the millennium rhyme of the "Book of Poetry" and sang the beauty of Hubei Thousand Lakes; the rap "Jingchu Excellent Products Buy, Buy, Buy and Buy" will "sweep away" Hubei Nongyou's fine products; rock "Hubei Lobster Goes to the World" highlights the vigorous vitality of the 100 billion agricultural industry... The evening will integrate cultural heritage and sannong topics into their values in a way that is more acceptable to young people, effectively enhancing the appeal of the times.
Song and dance "Chu Le Qing Nian"
Culture is wonderful because of innovation, Hubei 2022 Spring Festival Gala program matrix with the vision of advancing with the times, not falling behind the idea, so that traditional culture and the style of the times combined, fully realize the integration of the two.
Firmly believe that emotions are common, and spread to the hearts of the people
The New Year is a family reunion, watching for happiness and hoping for the future. The Hubei 2022 Spring Festival Gala Program Matrix starts from these meanings, and uses universal emotions to evoke resonance and seek resonance in communication.
——The first "Spring Festival Gala Drama", integrated and disseminated "out of the circle". "The Small Year's Group is the Circle - The Twelfth Chinese Farmers' Spring Festival Gala", a change from the traditional Spring Festival Gala stage production form, to create the country's first "Three Rural Spring Festival Gala Drama" presentation form, through the plot setting, scene creation, program plot and other forms, in the warm story laying, to achieve universal emotional resonance, commonality. The plot revolves around "making a reunion banquet and telling a Chinese New Year", and the protagonist of the story, Chu Xiaonian, launched a food search operation of "meet on the clouds for the New Year" with several university students in various cities in the east, west, south and north through video calls. Through network video, 5G live broadcast and other production methods, everyone in their hometown to find the characteristic culture and make the reunion banquet scene to each other, "cloud convergence" into "Chinese reunion banquet". Finally, Chu Xiaonian and his roommates scattered across the country sang the theme song of the New Year blessing at the party through "Cloud Interaction", narrowing the spiritual distance with the audience in the festive New Year flavor, and presenting the happy Chinese New Year theme of the reunion of thousands of families. After the debut of this "Spring Festival Gala Drama", it "went out of the circle" with fresh form and high-quality content, and set a new high for the Previous Chinese Farmers' Spring Festival Gala in the mainstream media and new media. "Chu Le Qing Nian", "Jiangnan YoujiaYu", "The Small Year Group is the Circle", "Jingchu Excellent Products Buy Buy Buy", "Hubei Lobster Goes to the World" and other 5 cultural and creative items have been selected by central media such as The Central Radio and Television Corporation, People's Daily, Learning Powerhouse and other central media and their new media clients, and the popularity of the video continues to rise. Weibo-related topics have been read more than 180 million times. In particular, CGTN China International Television pushed a number of items to the official Facebook account China Plus culture page and the Us page, and broadcast the full video of "Chu Le Qingnian" in the program "The Vibe", which was unanimously praised by overseas Chinese and international friends, which was also the first time in 12 years that the Chinese Farmers' Spring Festival Gala appeared on the international media stage.
——Combine emotional memory to create communication highlights. The Spring Festival in 2020 is an extraordinary Spring Festival for all Wuhan and Hubei people. Inspired by the great anti-epidemic spirit of "life first, the whole country is united, sacrificing life and forgetting death, respecting science, and sharing fate and common destiny", the heroic people bravely watched, helped the medical team of Hubei for thousands of miles, and the angels in white fought day and night, and worked together to write songs and tears of the war "epidemic" poem. Two years of time white colt gap, now Hubei Nirvana returned, in 2021 Hubei GDP exceeded 5 trillion, ranking seventh in the country, a reborn Hubei is moving forward. "Hubei Has Drama - 2022 Hubei Provincial Spring Festival Opera Special Program" launched the cross-time and space opera MV "Firmly Believe that Love Will Win", reliving the shocking scenes and touching pictures, telling the story of Hubei that dares to dedicate and dare to take responsibility, warming and inspiring every heart. At the 2005 CCTV Spring Festival Gala, the "Thousand Hands Guanyin" performed by 21 deaf and mute actors led by Tai Lihua, a girl from Yichang, Hubei Province, caused a sensation and was the eternal beauty frozen on the spring festival gala stage. In "Sharing fragrance and casting beauty together - 2022 Disabled And Healthy Integration Spring Festival Literary and Art Gala", the Hubei Provincial Disabled People's Art Troupe reproduced the classic dance "Thousand Hands Guanyin", once again bringing surprises and emotions to people. The 15 programs of this evening, 10 of which have disabled people participating in the performance, they convey the positive energy of self-improvement and high spirits, telling people that every life is worthy of respect, so that every ordinary person can get strength from it.
Dance "Thousand Hands Kannon"
On the Spring Festival TV screen, the Hubei 2022 Spring Festival Gala Program Matrix is like a spring breeze, it uses the same public welfare feelings as always, deeply cultivates Jingchu culture, records the times, and allows different social groups to harvest the same kindness and warmth, which is also enough to become a unique landscape and has lasting vitality.
(Source: National Radio and Television Think Tank Author: Zou Jing Responsible Editor: Miko)
Source: Yangtze River Cloud APP