On January 6, 2022, the 5th China Automotive Golden Bull Award Ceremony hosted by Chinatown.com was held in Haikou, Hainan. More than 20 senior executives of car companies, more than 10 industry and institutional experts and dozens of media celebrities attended. The theme of this year's Golden Bull Award is "Sun Moon New Day", which means that a new pattern of China's automobile industry is opening.
Guests took a group photo to commemorate the occasion
Hyland, founder and CEO of Chinatown.com, delivered a speech
Hyland, founder and CEO of Chinacart, first delivered a speech and thanked the guests for coming, Hyland said: "In a rapidly changing society, I firmly believe that only rationality can be constructive, and high-quality content will certainly produce value. This year is the ninth year of the oxcart network, we will grow with time, will always be everyone's reliable and trustworthy friends. ”
Mr. Cui Dongshu, Secretary General of the National Passenger Vehicle Market Information Joint Association, was invited to give a keynote speech on "Analysis and Development Prospect of China's New Energy Passenger Vehicle Market".
Mr. Cui Dongshu gave a vivid speech on how China's new energy automobile industry can obtain a good growth trend under the influence of global automobile development and double credit policy.
Mr. Cui Dongshu stressed that in 2021, the industry will rarely encounter a change, especially the development of new energy vehicles and the opportunity for growth after the outbreak of the epidemic. I think the whole world market as a whole to the development of new energy as the core, the development of new energy to hybrid as the guide, gradually pure electric, the future of clean energy also has a certain development opportunities, overall hybrid pure electric have advanced performance opportunities, traditional fuel vehicle market share rapidly shrinking.
Mr. Cui Dongshu, Secretary General of the National Passenger Car Market Information Association
In the future, with the rapid growth of new energy vehicles in our country, our new energy vehicles will become the main force of core development, and at the same time, the social responsibilities and problems faced by our new energy vehicles will also increase significantly. The state will gradually promote the diversification of the entire energy, ensure the supply and use of oil, and ensure the development of new energy vehicles, so in the next few years, our new energy vehicles and traditional vehicles will also be a coordinated development situation.
Zhou Xin, general manager of sales of Oxcart Network, said in his speech at this year's Golden Bull Award:
With the advent of 2022, the digital marketing of Chinese brands has entered the 3.0 era of user mental operation, and the vast majority of automotive brands need to strengthen their minds, and consumers' minds are slowly moving closer to deep content.
Oxcart Network has been doing deep rational content, we use the strongest IP column oxcart lab, modified custom car app ranked first ox car modification, to help car brands multi-dimensional construction in the hearts of consumers brand mentality.
Zhou Xin, general manager of sales of oxcart network
In 2022, we will also cooperate with a number of Olympic columns to create a bullock cart games column; the offline draft of the automotive intelligent salon, inviting top experts to discuss; the oxcart lab will create a more comprehensive exclusive test system for new energy models; and Hyland's interview program will also be launched.
In 2022, we will create various professional, in-depth and interesting communication content in the form of rich columns, and hope to achieve better cooperation with everyone.
In 2021, while the short video sector is developing at a high speed, it has presented the phenomenon of extremely internal volume of content, and the ace car dismantling experiment column of oxcart network "oxcart laboratory" has accumulated thick and thin, and the fans of the whole network have exceeded 3 million, forming a powerful automotive content matrix together with "Oxcart", "Margo Looking at Oxcart", and "Jida Selection Car". In addition, MCN media matrix has taken shape, acting as an agent for a number of cross-border MCN companies in the automotive advertising business, with more than 10 million fans and thousands of millions of marketing numbers, covering all walks of life.
The traditional auto media business is booming, the average daily UV stability is more than one million, high income, high education of the post-90s and the new post-00s for the main body of car users, "Cow X evaluation", "owner survey" and "ox car laboratory", "Hyland does not understand the car", "car thinking", "car intelligence" and other columns and public accounts have attracted much attention, ox car modification APP continues to lead in the field of modification, ox car network full platform media release, the major lists ranked high. At the same time, the oxcart network APP, which has gathered thousands of auto cattle people to settle in, is ready to go.
The award ceremony was the highlight of the event, the Golden Bull Awards set up a total of 23 awards, after a 15-day public voting call, more than 700,000 votes, was won by 23 car companies. It is worth mentioning that this year's Golden Bull Award speech quoted the Matching Models and Marketing Cases of Olympic Athletes, which was well received by the guests.
The following is the full list of winners: (in no particular order)
2022 China Automotive Golden Bull Awards [Innovation Award]:
2022 China AutoMotive Golden Bull Awards 【Popular Model Award】:
2022 China AutoMotive Golden Bull Awards [Easter Egg Award]: