On January 7, Dongfeng Peugeot brought a 4008 Chuangxiang edition model priced at 167,700 yuan. This new model adopts the Internet sales mode of official direct sales online and offline car pick-up, and users can complete it through the official mini program "Dongfeng Peugeot Lion King Alliance". This will eliminate the need to negotiate a car, one car at a price, clear and transparent.
4008 Chuangxiang edition model is a model that is jointly named by car companies and users, from the current official mini program, it can be seen that the new car has four appearance colors including iceberg blue, carbon crystal black, green rock gray, and pearl white. In addition to the change of color in the design, the Chuangxiang edition still maintains the original design in the design, and the iconic elements such as the borderless grille filled with dot matrix inside and the "fangs" headlight group on both sides still give people a feeling of youth and sports.
In terms of interior, red sports leather seats were specially brought to the owners of the Chuangxiang Edition, and the Peugeot track gene was integrated into the car. At the same time, it is equipped with a 10-inch suspension central control LCD screen + 12.3-inch full LCD instrument, highlighting the sports wind and not forgetting the sense of science and technology.
In terms of power, the Chuangxiang Edition is equipped with a 1.8T turbocharged four-cylinder engine with a maximum power of 155 kW (211 hp) and a peak torque of 300 Nm. The drivetrain is still matched by an 8-speed manual transmission.
Conclusion: As more and more models are converted to direct sales, the first step of consumers' car purchase is completed through online mini programs and APP channels. Then, for car companies, it is necessary to have both automobile manufacturing thinking and Internet operation thinking. As an Internet product manager, the author learned of the listing news of the 4008 Chuangxiang Edition, and the first time he landed on the Mini Program, he tested it, and the overall page design was very outstanding. But when the user clicks on the "My" personal homepage, if not logged in (because there is no prompt to enter the Mini Program and the default allows the user to choose the mobile phone login, etc.), it is difficult to return to the home page of the Mini Program and then re-view the model and other information, I hope that the Dongfeng Peugeot Internet product technology department can optimize the experience, although there may not be many users who currently land, just because of this, we should use the best experience and the best automotive products to retain our hard-won new and old users.