On the evening of January 6, 2022, Beijing time, GAC Toyota's new SUV model "Fenglanda" was officially launched. This is an entry-level compact SUV positioned between C-HR and Veranda, based on the TNGA-C platform, and is a sister model to FAW Toyota Corolla Rebbe. The entire series is equipped with a 2.0-liter self-priming engine, which is matched with a CVT continuously variable transmission that can simulate 10 speeds. Interestingly, although the Positioning of the Fenglanda is slightly higher than the C-HR, the final price of the car is even lower than that of the C-HR! So, how should gac Toyota Fenglanda, which has just been listed, choose the most cost-effective? Today we will talk about this matter.
※ GAC Toyota Fenglanda model model and price composition
As usual, before analyzing the differences in configuration, let's first look at the just-listed GAC Toyota Fenglanda, its model model and price composition.
The GAC Toyota Fenglanda, which was launched this time, has a total of 5 models, all of which are equipped with 2.0L self-priming power and match the CVT gearbox. Therefore, the price composition of Fenglanda is not complicated, and it is easy to find out the rules, as shown in the following table.
As shown in the table above, the official guidance price range of GAC Toyota Fenglanda is 125,800-16.98 million yuan, which is significantly lower than the previously announced pre-price range. And what is more interesting is that in the SUV product camp of GAC Toyota, the positioning is slightly lower than that of Fenglanda's C-HR, and its official guidance price range is 14.18-19.08 million yuan. In other words, the price of Fenglanda is actually lower than the C-HR, which is slightly lower than its own positioning, and has become the cheapest SUV model of the Toyota brand in the Chinese market.
In addition, from the price difference between the five models of GAC Toyota Fenglanda, it is not difficult to find that in addition to the difference of 14,000 yuan between the elite version and the leading version, the price difference between the remaining models is 10,000 yuan, which creates favorable conditions for us to analyze the configuration differences and cost performance between each model of cars later.
※ How is the standard level of GAC Toyota Fenglanda series?
Obviously, the configuration level of the full entry model of a new car almost represents the level of the standard of the whole series of the car. So for the newly listed GAC Toyota Fenglanda, what functions and configurations does its entry model, that is, the "Elite Edition" with a guidance price of 125,800 yuan, have? We helped you do the statistics, first look at the following table.
(1) Active/passive safety equipment: main/passenger seat airbags, front side airbags, front/rear head airbags, knee airbags, tire pressure display, full vehicle seat belt untied reminder, ISOFIX child seat interface, ABS anti-locking, braking force distribution, brake assist, traction control, body stability control
(2) Auxiliary/control configuration: driving mode (economical), engine start-stop technology, automatic parking, hill assist
(3) External /anti-theft configuration: aluminum alloy wheels, engine electronic anti-theft, car central control lock, remote control key
(4) Internal configuration: plastic steering wheel, steering wheel manual adjustment (up and down + front and rear), multi-function steering wheel, color driving computer display, 4.2-inch LCD instrument
(5) Seat configuration: fabric seat, main seat adjustment mode (front and rear + backrest + high and low 2 directions), secondary seat adjustment mode (front and rear + backrest), second row seat adjustment (backrest), rear seat proportional reclining, front center armrest
(6) Multimedia configuration: 8-inch touch central control LCD screen, roadside assistance call, Bluetooth/car phone, mobile phone interconnection/mapping (support CarPlay, support CarLife, support HiCar), USB/Type-C interface (1 front/1 rear), 4 speaker speakers
(7) Lighting configuration: halogen low beam, halogen high beam, automatic headlight, headlight height adjustable, headlight delay off
(8) Glass/rearview mirrors: front/rear power windows, one-button lifting of all car windows, anti-pinch hand function of windows, electric adjustment of exterior mirrors, manual anti-glare inner rearview mirrors, interior makeup mirrors (main driver/co-pilot), rear wipers
(9) Air conditioner /refrigerator: manual air conditioner, PM2.5 filter device in the car
From the perspective of the configuration level of GAC Toyota Fenglanda's entry-level car, that is, the elite version, the standard level of Fenglanda is not low, and it can even be said that it is comparable to the independent brand models at the same price; especially in combination with the guidance price of 125,800 yuan for the entry-level car, such a configuration level has been able to meet the basic needs of most daily car scenes.
It can be seen that the entry model of GAC Toyota Fenglanda is not to lower the starting price of the car series, and for consumers who do have car purchase needs, buying the elite version of Fenglanda with a guidance price of 125,800 yuan will certainly not lose.
※ What is the difference in configuration between the various models of GAC Toyota Fenglanda?
Since the standard level of Fenglanda's entire series is not low, what about the difference in configuration between its various models? In particular, does the difference in configuration match the difference in price? Let's analyze them one by one now.
(1) The leading version with a guiding price of 139,800 yuan:
For most of Theland's potential customers, since we have decided to buy a car, unless we really don't want to increase the budget for a penny, we generally won't really buy the whole series of entry-level models. After all, adding more money to make the car you buy richer is also to facilitate future use. However, the sub-low version of Fenglanda is the leading version with a guidance price of 139,800 yuan, which is 14,000 yuan more expensive than the elite version of the entry model; then, is the leading version worth the difference of 14,000 yuan compared to the advanced configuration of the elite version?
Referring to the content in the table above, The sub-low version of Fenglanda is the leading version than the entry model Elite Edition, although there are only 8 more functional configurations, but these 8 functional configurations contain 4 active safety functions, and increase the electric sunroof, keyless start, keyless entry and adaptive far and near light, which can significantly improve the safety and convenience of the vehicle.
Therefore, compared with the 14,000 yuan increase in price, the leading version of Fenglanda is still worthy of its price of 139,800 yuan.
In addition to the top models of the whole series, the other four models of Fenglanda use pointer instruments with 4.2-inch LCD instrument screens
(2) The deluxe version with a guidance price of 149,800 yuan:
If consumers further increase their budgets and choose the full range of Models of Fenglanda, that is, the deluxe version with a guiding price of 149,800 yuan, then what further functional configurations can be obtained?
As shown in the above table, the Fenglanda Deluxe Edition has a more obvious improvement in configuration than the leading version, especially the addition of reversing images, electric adjustment of the main driver's seat, the headlight group of the full LED light source, and the rear air conditioner outlet, which are indeed highly practical functions or configurations. Compared with the increase in price of 10,000 yuan, it cannot be said that it is not worth it.
Feng Lanta Deluxe Edition and above are equipped with LED matrix headlight sets as standard
But you know, the guidance price of the Fenglanda Deluxe Edition has been 24,000 yuan more expensive than the entry-level model of the whole series, that is, the Elite Edition, but the Fenglanda itself is a low-price entry-level compact SUV. Therefore, from the perspective of cost performance, the luxury version of Fenglanda is slightly inferior to the leading version. As for whether to buy, the focus depends on whether the consumer's personal demand for the advanced configurations on the deluxe version is strong.
(3) The deluxe PLUS version with a guidance price of 159,800 yuan and a premium version with a guidance price of 169,800 yuan:
What if consumers further increased their car purchase budgets and chose the deluxe PLUS version with a guidance price of 159,800 yuan or a premium version with a guidance price of 169,800 yuan? Let's first take a look at what advanced configurations can be obtained after further increasing the car purchase budget.
Referring to the configuration differences in the above two tables, it is not difficult to see that for the sub-top models and top models of the gac Toyota Fenglanda series, that is, the luxury PLUS version and the premium version, the progress of these two models at the configuration level is basically proportional to the price increase, which can be said to be a penny for a penny. If consumers increase the car purchase budget and choose a higher configuration model, they cannot buy losses and cannot be deceived.
All feng landa models are equipped with a central control large screen, of which the deluxe PLUS version and the premium version are 9 inches, and the rest of the models are 8 inches
But why don't we recommend a higher configuration model? This comes back to the original pursuit of cost performance. After all, GAC Toyota Fenglanda, as the cheapest SUV of the Toyota brand in the Chinese market, attracts potential customers by low prices and relatively solid configuration richness.
Therefore, from a comprehensive point of view, the sub-low-end model of the fenglanda series, that is, the leading version with a guidance price of 139,800 yuan, is the most cost-effective car. If consumers are really willing to increase the budget for car purchases, take the price of the Luxury PLUS Edition and Premium Edition of Fenglanda as a reference, it is better to add more money and consider models with higher product positioning.
※ Editor's Comments:
The listing of Fenglanda can be said to give consumers, especially consumers who pursue economic benefits, a better choice. The Fenglanda has the same wheelbase and power as the C-HR, but is positioned slightly higher than the C-HR, and has a larger body size and relatively richer configuration. Most importantly, with a lower price range than C-HR, it is likely to capture many customers who are willing to buy entry-level compact SUVs. As for whether Fenglanda can really achieve the expected sales target, we will wait and see.