On January 6, Wuling Automobile officially announced that the cumulative sales of its GSEV series models, including Hongguang MINI EV, Wuling Nano EV, KiWi EV, etc., have reached 750,000. With this achievement, Wuling is enough to compete with tesla, BYD and other new energy vehicle companies, far exceeding a number of new car-making forces.
In May this year, the cumulative sales of new energy vehicles in Weilai exceeded 100,000, and ideal and Xiaopeng did not exceed 100,000 until October and November, and the three companies combined were not as good as Wuling. As a car company focusing on low-end prices, Wuling electric vehicles can sell so hot, the main reason is that the price is cheap.
These models are all based on the GSEV platform, GSEV is the platform for small electric vehicles, and The definition given by Wuling is open hardware, converged software, minimalist concept, and smart cloud. Take the Hongguang MINI EV, the starting price is less than 30,000, want to buy an electric car to walk, and there are budget problems, then it is really too suitable.
Wuling's GSEV electric vehicles are not without competitors, such as Chery QQ ice cream, Dongfeng Fengguang MINI, etc., but they can't sell Wuling. The reason is that Wuling has been rooted in the low-end market for a long time, and models such as Wuling Hongguang and Wuling Rongguang are the kings of MPV models. In the mouths of working people, this kind of car is called "van", which can pull people to pull goods, is a symbol of hard work, and is a milestone on the road to prosperity for many people.
Now look at the county seats of third- and fourth-tier cities, Wuling Hongguang can be seen everywhere, and the trunk is full of goods. In the era of fuel vehicles, Wuling has accumulated a lot of popularity, so after the advent of the electric vehicle industry, other car companies still can't beat Wuling. With the help of Hongguang MINI EV, Wuling even pushed Tesla and BYD in many months this year to win the first place in domestic electric vehicle sales.
In the future, the market share of electric vehicles will further expand, and these low-end models will still be a sales boost, but the price may climb to about 100,000 yuan. The products of the new car-making forces Yusanjia (Weilai, Xiaopeng and Ideal) are generally expensive, and only Xiaopeng has models of less than 250,000 yuan. Nezha Automobile, which focuses on this price segment, has few competitors, and has sold more than 10,000 in November, which has stood at the same height as Yusanjia.
While constantly entering the high-end market, Weilai and Ideal also need to take into account the low-end price, otherwise they are likely to have insufficient competitiveness when electric vehicles are fully popularized and established car companies complete the transformation.