70. Mei Yaochen "publicized" and "brought goods" for the specialties of Xuancheng's hometown
Xing Shaoshan
Xuancheng Aoyang, Yi vegetables, Yi fruits, Yi rice, Jiangnan fish and rice hometown. Xuancheng has specialties such as Xuan papaya, ginkgo biloba fruit, safflower, honey chestnut, Jingting green snow tea, lyre fish, etc., and the four treasures of the study room. Although Mei Yaochen, as the "ancestor of Song Shi Kaishan" and as a "direct speaker" and "du guan", has been away for a long time, he is very worried and concerned about his hometown, and vigorously "publicizes" or personally "brings goods" for these specialties.
In the past, there were no television stations, newspapers and self-media, but only books, and Mei Yaochen relied on his poetry skills and the characters and environments he came into contact with, and did his best to do it.
Xuancheng produced Xuan papaya, flowers and fruits, as early as 402 AD, when Liu Yu, the Emperor of the Southern Dynasty Song Dynasty, xuanzhou paid tribute to the papaya produced. It continued until the Tang, Song, Yuan, Ming, and Qing dynasties. In the spring of the Tang Dynasty, watching papaya flowers became a grand event, and the medicinal effect of papaya was particularly good. Mei Yaochen wrote several poems that chanted "Xuanzhou Flower Papaya", one of which was cloudy: "The big solid papaya is ripe, and the branches are often afraid of the wind." Paste on the first leak day, spray dew gradually turn red. ”
Xuancheng produces white fruit, white oval, because it is like duck feet, also known as "duck feet". Mei Yaochen praised: "GaoLin is like a Wu duck, full of webbed shops, yellow and plum knots, and cannons and green pearls." Shennong Materia Medica Que, Xia Yu Gong Shu Wu, Sui Press Grape Expensive, Autumn Comes all over Shangdu. Mei Shi made a truthful record of the cultivation of ginkgo biloba, the time of fruiting, the form of the seed, and the pain of peeling off the skin of the hand that peeled off the seed core, and carefully described the tall and majestic tree shape of the ginkgo biloba and the beautiful and pleasant biological characteristics of the leaves.
The poem was particularly well publicized, causing a sensation and lasting effect. Immediately, there were "Duck Feet", "Sending Duck Feet to Relatives and Friends under the Capital", "Twenty Miscellaneous Poems of Xuanzhou", "Yi Yun Reward Yong Shu Show Ginkgo", "Yi Yun and Qi Shaoqing Longxing Temple Duck Foot Tree", "Yong Uncle Neihan Widow Li Taibo Family Raw Duck Foot", "Mei Sheng Yu Send Ginkgo", "and Saint Yu Li Hou Family Duck Foot" and so on. Later, the number of records increased, and poems about "duck feet" and ginkgo biloba gradually increased. Yang Wanli, there are "deep ash residue fires suffered from each other, small bitterness and slight sweetness rhyme higher." It is not necessary that the chicken head (mustard fruit) is like a duck's foot, you may wish to accompany the ginkgo biloba with golden peach"; Lu You has "duck's foot leaf yellow wu usudan, grass smoke shop wind and snow cold". ("October Dan to the Near Forest") Two Song Xianzhe competed for "Duck Foot" and so on.
Xuanchengjing County produces lyrefish, a valuable small fish, the body of the fish is slender, short, generally about 5 cm long, the front part is slightly rounded and columnar, and the rear part is slightly flattened. The mouth is out of the dragon's whiskers, the mouth is wide, shaped like a dragon's head and snake's tail, with a heavy lip and four gills, and a bald head and tail. Mei Yaochen's poem said: "The big fish man rode up to the sky and left small scales to press the covetousness." I don't have to read it, and there are fat sheep in the taiguan's regular meal. "It means that the immortal Qin Gao rode the big carp to heaven, leaving these little fish of extraordinary talents to play the piano in the human world... Ouyang Xiu of the same dynasty knew that the Mei family had this wonderful tea fish, and he was busy offering the "And Mei Gong Discussion Qin Fish": "Qin Gao is gone forever, although the immortals have what they are." Creek scales taste cute, why bother to be curious. The great official knew that this fish was delicious, so he persuaded the poet Mei not to waste his name, but to have a delicious and elegant lyre fish to accompany him.
Mei Yaochen's poems publicizing his hometown's specialties also include: "Ciyun and Wang Shangshu Reply to Xuancheng Flower Papaya Ten Rhymes", "ShiYu", "Liao Xuancheng In the Snow Sends Wine", "Smelling Jinshi Selling Tea", "Ciyun Yongshu Tries Zhuge Pen Drama Book", "Yong Zhuge Pen", "Yong Uncle Sends Chengxintang Paper Two Pieces", "Reply to Xuancheng Advocates The Lord Pu Yi YaShan Tea Ciqi Rhyme", "Bonus", etc.
Mei Yaochen brings goods for the specialties of his hometown and chooses various forms. He brought goods to Xuanjiu, and the carefully chosen scene was "drinking in the snow". At that time, there were more than 300 large and small wineries under Jingting Mountain, and wine flags flew all over the sky. On a snowy day, he and Xuanzhou Zhizhou Liao Came out of the winery, carried the wine to Zhaoting Bay (spring snow long Zhaoting Mountain, Su Gu Xianglu in the air), stepped into the cabin, the boatman ordered the boat, they drank wine in the boat (Ren Congliu Liuhuaqiao boat owner, full of spring color and decay) The boat rippled in the water, and the snow in the sky became bigger and bigger (light boats panned Zhaoting Bay, the cold sand was not distinguished), and they drank happily, extremely happy and leisurely. Finally, Mei Yaochen's concluding remarks were: "There are different points in the world's fun, why dance with a high bun." "This is to say that there are many ways to have fun in the world, and it is not necessary to go to sing and dance. If it is contemporary, it is even more lovely to make a TV picture.
White fruit and new tea were listed, and Mei Yaochen carried out "white" and "green" carrying activities. Mei Yaochen gives white fruit goods, and the opening scene is that the tall white fruit trees in Longxing Temple are full of silver fruits, (Lingyun branches are dense, like webbed leaves); the change of scenery explains that many of the knots are like yellow plums, and the renzi is crystal clear like cuizhu, (the knot is yellow plum, cannon ren yingcui beads); then sliced, saying its ornamental effect (Gaolin is like Wu duck, full of tree webs) and medicinal value (Shennong Materia Medica Que, Xia Yu Gong Shu Wu); finally recommended to people that this white fruit is more expensive than grapes, and is now on the market (sui press grapes are expensive, autumn comes all over Shangdu).
For the delivery of tea leaves, Mei Yaochen used the technique of flashbacks. He asked the university scholar Ouyang Xiu to come out to make tea and drink tea, and introduced him, "The new fragrant and tender color is like the beginning", "Look at the milk flowers in the air"; Ou continued, this is the Jingting green snow tea in Xuancheng, my good friend Mei Yaochen's hometown Xuancheng (from the real thing has a real reward, sitting on the occasion of the poetry of the old frequency consultation); Ouyang Xiu said again, this is Mei Yaochen from his hometown thousands of miles to get the newly listed tea, sent to me (Jian'an Taishou sent me urgently, the incense bun wrapped the seal obliquely); here Mei Yaochen's previous process of how to select tea from his hometown, packing, and mailing all the processes omitted, But people can clearly see from Ouyang Xiu's narrative.
Mei Yaochen brought goods to his hometown and also used the form of storytelling. Mei Yaochen especially cherished the four treasures of the study room in his hometown. He said that he once received a lost chengxintang ancient paper sent by Ouyang Gong, and he was reluctant to use it, so he gave it to the craftsman Pan Hou for him to restore. Pan Hou lived up to his expectations, and after restoration, he gave some of the ancient to Mei Yaochen, who gave the ancient paper back to Ouyang Xiu, who was always reluctant to use it and kept pressing it at the bottom of the box. Through this story, he strongly recommended: "The four treasures of the literary room out of the two counties", "Since the heavy chant of the Nantang paper, the world will know the beginning and the end." ”
At that time, Mei Yaochen did not directly realize this problem, but it is indeed the same as the economic form of live e-commerce now, which is a kind of cargo activity. It has driven widespread sales of products and increased visibility. Because the product itself cannot speak, but through the description of the sound and color of the product by the person with the goods, personally test the feeling, the good product will be presented in front of the consumer in three dimensions. Whether it is a state-owned enterprise or a private enterprise; whether it is an old discarded product or a new product, it needs to be built with all its strength, and the creation requires celebrities to use elegant and noble words, deep and subtle philosophy, humorous and funny language, vivid and interesting narration, etc. I think that at that time, Mei Yaochen's propaganda and loan activities did not consider much, but one thing is certain, he loved his hometown Xuancheng, and from these verses of Mei Yaochen, we can see that he has deep feelings for his homeland, and these verses have been widely recited by people for thousands of years.