In the face of major changes in the automotive industry, Dongfeng Infiniti has chosen the strategy of retreating into progress. On January 5, Dongfeng Motor Co., Ltd. announced that Dongfeng Infiniti will be included in Dongfeng Nissan's management system as an independent business headquarters. In other words, Infiniti, like the nissan and Venucia brands, has become a sub-brand of Dongfeng Nissan. After this integration, Infiniti's market competitiveness will be further strengthened.
Infiniti will undergo a metamorphosis
As for the reasons why Infiniti is merged into dongfeng Nissan's management system, I think you can guess one or two, and the sales volume is not satisfactory. Infiniti entered the domestic market in 2014, only the first two years of market performance ushered in the peak of growth, followed by tepid, the past two years of sales also appeared cliff-like decline, 2021 January to November 2021 the total sales of the brand has been less than 10,000 vehicles, in the Chinese market has reached the brink of delisting.
The root cause of the sluggish sales volume is that the speed of product introduction is too slow. From 2014 to now, Infiniti in the country mainly rely on Q50L and QX50 two models to compete in the market, and the vehicle upgrade update speed is very slow, in contrast to the rival Volvo, Cadillac, Lexus and other brands, these years actively upgrade the product, in the long run, Infiniti is gradually forgotten by the market, the final result is sluggish sales.
Now included in the Dongfeng Nippon product brand is a good thing for Infiniti, after all, Dongfeng Nissan, as a tens of millions of head car companies, has strong strength in research and development, manufacturing and management, from planning to execution, which can empower Infiniti's development, such as accelerating product development speed, reducing production costs, and creating new models that are more suitable for market demand.
Regarding Infiniti's future development, Dongfeng Motor Co., Ltd. also said that Infiniti will make full use of Dongfeng Nissan's resources to explore new travel business models, and make efforts in electrification, automatic driving, mobile Internet and shared travel services, while further tapping opportunities in the luxury car market. This sentence can be clearly seen that in the future, Infiniti will not give up the luxury car market, and will usher in a change of rebirth, and will lay out smart electric vehicle models.
After this adjustment, Infiniti is very likely to revitalize sales, in this regard, you may wish to refer to Venucia Motors, since the return to the embrace of Dongfeng Nissan, brought such a net red model as Venucia Big V, this car in November orders also exceeded 10,000 units. In addition, Dongfeng Nissan Venucia's terminal sales in November 2021 also reached 10,125 units, an increase of 10% year-on-year, so for Infiniti, it is expected to replicate the success of Dongfeng Nissan Venucia.
Dongfeng Nissan will focus on high-quality development
This brand adjustment is not only conducive to the better development of Infiniti, but also makes the Dongfeng Nissan product brand matrix more perfect, and can simultaneously carry out a comprehensive layout in the three major areas of high-end, mid-range and independent, and infinity, and infiniti, NISSAN, and Venucia will help Dongfeng Nissan gain more market share.
As Dongfeng Motor Co., Ltd. said, Dongfeng Nissan will focus on the high-quality development of the passenger car business, optimize the organizational and cost structure, improve decision-making and operational efficiency, strengthen corporate governance, and provide Chinese consumers with diversified products and technologies after owning the three major brands nissan, Venucia and Infiniti. It is foreseeable that in the future, Dongfeng Nissan will bring more powerful products to the market.
epilogue:
Infiniti's inclusion in Dongfeng Nissan's management system has many benefits for both parties, the former can make full use of Dongfeng Nissan's institutional strength advantages, and the latter can better focus on the high-quality development of passenger cars. After Dongfeng Nissan has three brands of Infiniti, NISSAN and Venucia, it will ride the wind and waves in the market with higher quality products and services in the future. (Wen | Xiaoyu)