As we all know, the Beetle, as a classic model of Volkswagen, first appeared in the last century, and has been around for 80 years since its introduction in 1938. Just in 2019, Volkswagen officially announced the suspension of this model, which means that the classic heritage of more than 80 years has been cut off.
However, recently, Volkswagen has announced that it will be expected to return to the Beetle and build a pure electric model in the form of "pure electricity".
According to Volkswagen Group CEO Herbert Diess' reply on Weibo a few days ago, the resumption of production of volkswagen beetles will benefit from the voice of consumers in the Chinese market, and if the call is loud enough, Volkswagen will create a special replica model for the Chinese market.
Therefore, it can be known that the model may be a special edition model built for the Chinese market, as to what kind of way, Dies said: They have considered dune buggies and other classic Beetles, but also actively consider electrification.
Interestingly, just after the Beetle announced its suspension of production, Great Wall Motors created a replica version of the "Beetle", and recently appeared in the Ministry of Industry and Information Technology, named Ballet Cat.
And before the launch of the ballet cat, another Euler good cat that is also similar to the Beetle has also been loved by many female consumers with its retro personality, helping the brand to achieve growth.
Perhaps it is the Volkswagen Beetle that has continued its more interesting shape since the mass production, and this shape with its cute aura has a natural attraction for many female car owners, which has also become the success of Euler's good cat.
However, the styling of personality is not the top priority of euler's success. As a pure electric model used as a transportation, Euler Good Cat is priced at 103,900-14.39 million yuan, which is at the lower and middle level of new energy vehicles.
Therefore, even if the Volkswagen Beetle as a domestic special edition model to really succeed, the most important thing is to see the new car pricing, after all, the model has been imported, it is precisely because of its niche model coupled with the high price, can only be prohibitive.
It is expected that the new car will really return in pure electric fashion, and will compete with the MINI EV of the speed of light and the Smart Genie #1 created by Mercedes-Benz and Geely.
MINI HOUSE
Smart Genie #1
After all, these two models are very personalized pure electric models, and the market positioning is relatively high.
Considering Volkswagen's positioning in China and the fact that the new car will be built using the MEB platform, the positioning of the new car may be higher than ID.3 (the guidance price is 15.98-17.38 million yuan).
Therefore, new cars are expected to return to the domestic market in pure electric mode and may not be able to obtain good market performance, and all this will be reflected in the pricing of new cars.
Netizen 1: MINI, Smart, Beetle, Fiat 500 is suitable for transforming electric vehicles.
Netizen 2: The public suddenly opened up? The ship is difficult to turn around, will it be a little late?
Netizen 3: Is the Beetle derailed? Or did Porsche split its legs?
Netizen 4: The positioning is higher than ID.3? This sentiment is estimated to take two or three hundred thousand to pay.
Netizen 5: Three hundred thousand to buy it? Is the ballet cat not cute enough, or is the dream not retro enough?
Netizen 6: Will the end be as bleak as the BMW i3?