Recently, foreign media reported that Volkswagen has registered the e-Beetle trademark overseas, which means that the Volkswagen Beetle has a greater chance of returning to the public vision in the form of pure electricity.
After all, as early as last year, volkswagen group has said that it will invest 89 billion euros (about 640.7 billion yuan) in research and development in the field of electric vehicles and digitalization, and it is expected that by 2026, 1/4 of the new cars sold will be battery-powered and become the global market leader in electric vehicles.
It is worth mentioning that the Volkswagen Group has also discussed whether to revive the classic Beetle model, and said, "If the Beetle market is large enough, then it is not excluded that the Volkswagen Beetle will be launched exclusive to the Chinese market"!
According to the pure electric Beetle reverie picture currently circulating on the Internet, because the prototype of the Beetle is small and round enough, even if it is a pure electric setting, the overall framework of the new car has not changed much.
When I first saw the rendering, I was both excited and nervous. The excitement is that its front face design is very similar to the dot-matrix grille design of the Volkswagen Lingdu L, which was just launched some time ago.
Pictured: Lingdu L, electric beetle reverie
So volkswagen Lingdu L, as a domestic special model, adopts a similar design language, does it confirm that the rumors that Volkswagen Group has previously revealed that it will launch an exclusive Volkswagen Beetle in the Chinese market, is it true?
If it is true, then it is a great joy for domestic Beetle fans!
But the nervous side is that if it is really a Volkswagen Beetle exclusive to the Chinese market, will the new car make some compromises on the market, such as whether it will lengthen the wheelbase after mass production or even become a five-door Beetle?
After all, MINI is a good example, in order to better adapt to the development of the market "mini" has become "MINI", and even more terrifying SUV models...
Perhaps the outside world will feel simple and quite successful to see the transformation of MINI, but you must know that the brand value of MINI itself is there, and behind the BMW, which is a backer, it is born with great advantages.
But for the Volkswagen Beetle, it is not easy to transform. It is undeniable that the history of the Volkswagen Beetle is also long enough, and the classic two can be completely opened! But in terms of the added value of the brand, the Volkswagen Beetle is still inferior.
Therefore, if volkswagen wants to resurrect the Beetle in the form of pure electricity, in addition to clarifying its own positioning, pricing is also the key to determining life and death!
For Volkswagen, the cost problem is not a big problem, after all, the current Volkswagen already has its own MEB pure electric platform, and the successive launch of ID.3, ID.4, ID.6 and other models is enough to prove that the MEB platform has a strong expandability.
Therefore, it is not difficult to guess that if a pure electric Volkswagen Beetle is to be launched, it will also be born under the platform, using the advantages of modular production to further reduce costs to obtain price advantages!
Pictured: Volkswagen e-Beetle
In fact, Volkswagen had already worked with eClassics earlier, transplanting a Volkswagen e-up! powertrain called Volkswagen e-Beetle on a classic Beetle.
The Volkswagen e-Beetle has a maximum drive motor of 81 horsepower, a battery pack capacity of 36.8 kWh and a maximum range of 124 miles. Although the data is not too eye-catching, it is enough to see that Volkswagen has a strong will to revive the classic Volkswagen Beetle model!
Regardless of whether the final Beetle is resurrected or not, or in what form it returns, but it is enough to make people look forward to it, after all, Mercedes-Benz and BMW are also about to launch smart genie #1 and pure electric MINI and other pure electric niche models in China, if the Volkswagen Beetle also wants to join this "struggle", the scene is simply not too wonderful!