Following Volvo's successful IPO on the capital markets and the record for the largest financing scale in Europe in 2021, Porsche could not resist its determination to IPO. It is reported that the Volkswagen Group is currently preparing to let Porsche listed, the capital market valuation of Porsche is 80 billion to 105 billion euros, while the current valuation of the Volkswagen Group is 115 billion euros, if Porsche is successfully listed, then the Volkswagen Group will receive tens of billions of euros of funds.
But on the other hand, the Taycan, a pure electric model that Porsche has given high hopes, has been exposed to fire defects by employees, and an employee working at Porsche headquarters in Zuffenhausen, Germany, said that about 60% of the delivered Porsche Taycans have battery management problems, which will affect and damage the battery, and if it is not replaced in time, it will eventually lead to a fire in the vehicle.
For defects, Porsche, as the leader of luxury brands, did not take on the responsibility, but deliberately concealed. According to Interface News, Porsche concealed the problem from the customer concerned and attempted to quietly replace the damaged battery module without informing the customer. In addition to the fire defect, the 800V charger currently used by the Taycan does not control the vehicle in the charging process well, and there is a problem of overheating, which will reduce the battery capacity and range.
Taking a step back, if Porsche had replaced the battery management for unsuspecting consumers for free, Porsche would have wanted to knock the consumer again when replacing it. In Europe, for all vehicles that need to be repaired, Porsche will charge customers 600 euros per cell, each Daycan has 33 battery modules, adding up to a total of 396 batteries, then consumers will support hundreds of thousands of dollars, and Porsche replacement costs only 26 euros, Porsche can really do a good business.
Earlier, the U.S. Highway Traffic Safety Administration investigated the sudden discharge of the Taycan's 12V battery earlier this year and asked Porsche to recall 43,000 Taycans. For now, taycan still has a lot of problems. Porsche does not comment on reports from internal employees.
It's normal to do that, given that Porsche is at a critical juncture in the IPO. According to Handelsblatt, the Porsche family and the Piëch family are considering supporting a Porsche IPO with plans to raise more than 15 billion euros. Indeed, as the controller of Porsche, Piëch and the Porsche family will not want any negative news to impact its listing targets at this time, but consumers in the dark can be miserable, not only in terms of personal safety can not be guaranteed, maintenance of vehicles will be slaughtered by Porsche again.
Perhaps in Porsche's view, even in 2020, when the global epidemic is raging, Porsche can still achieve sales growth and high bicycle net profit, which gives Porsche inexplicable confidence. In Porsche's view, no car company in the world can challenge it in terms of revenue and profit, but Porsche may be wrong this time.
As far as China's market is concerned, in the current high-end pure electricity market of more than 500,000, Porsche Taycan is not the only one, and the top of the sales list is currently firmly controlled by Gaohe Automobile, a new force in China's car-making. It is true that Porsche has created a number of legendary models that cross the era, and the Porsche 911 is timeless, but this is by no means an excuse for Porsche to be complacent or even to defraud consumers. Perhaps only the continuous entry of independent brands into the high-end luxury car market can make Porsche treat consumer demands with pain. Hopefully, the day when autonomous cars will rise will come sooner rather than later.