Picture, text/ Yangcheng Evening News all-media reporter Qi Yaoqi
On New Year's Day of the 2nd year, Geely brand CMA high-end series China Star and well-known media surging news launched a video clip of the era portrait character record - "Dare to be, be the Chinese star of the times", spreading the voice of the times, so that the public can better perceive and transmit the spirit of "dare to do".
On the occasion of New Year's Day in 2022, with "dare to be" as the key word of the New Year, the film invited 5 "dare to be pioneers" in different fields - Yang Lan, a well-known media personality, Xing Aowei, the first Olympic men's gymnastics team gold medalist of the Chinese team, Yu Yifei, the "Top Ten Most Beautiful Ambulance Workers", Xia Boyu, a legless warrior who successfully climbed Mount Everest, and Gan Jiayu, the head of the post-80s car, interpreted the spirit of "dare to be" through their oral descriptions and deeds, giving every ordinary you and me the power of the times: dare to do, be the Chinese star of the times. At the same time, this is also the first time that Geely China Star released the "dare to do" value proposition during the eleventh period last year, and once again used "dare to do" as the keyword for the 2022 New Year.
At the end of the film, Geely Automobile's first post-80s CEO, Gan Jiayue, appeared and explained the persistence and innovation of the national automotive industry through a self-monologue of the representative of the national auto people.
At present, China has become the most important arena for the global automobile industry. Geely's 25-year car-making process has gone from the technical "card neck" to the current dual output of power products and technologies to overseas high-end brands. In the past decade, Geely's R&D investment has exceeded 140 billion yuan, and after 5 years of building the Lei Shen Zhi Qing Hybrid, it has achieved a comprehensive transcendence of Japanese hybrid in key technologies such as thermal efficiency and fuel saving rate, breaking the long-term monopoly position of Japanese hybrid, and will achieve "Chinese power, supply to the world" for the first time.
According to reports, at the moment when the global chip famine is spreading, Geely officially released China's first 7-nanometer process vehicle-grade SOC chip "Dragon Eagle One" in December last year, breaking through the technical barriers of high-end chips for smart cars. In addition, Geely is the only Chinese car company with four world-class modular architectures of CMA, BMA, SPA and Haohan.
"China Star" is the geely brand CMA high-end series released by Geely Automobile last year, which currently includes three models: China Star and flagship SUV Xingyue L, China Star and high-performance SUV Xingyue S, and China Star and flagship car Geely Xingrui. With the listing of Xingyue in 2019, it has broken the inherent perception of users' distrust of the three major pieces of Chinese cars; by 2020, Geely Xingrui will be listed, breaking the Chinese family car standard that has long been dominated by foreign brands; and then in 2021, Xingyue L will be listed, redefining the new standard for SUVs.
The "China Star" series breaks the traditional independent brand habits to "cost-effective" as the strategy, the current total sales of China Star has exceeded 200,000 vehicles, more than 60% of the users of China Star choose high-end models, 52% of china Star sales come from the demand for additional purchases, and more than 40% of users have joint venture car experience.
Source | Yangcheng Evening News Yangcheng Pie
Editor-in-charge | Zhang Aili