Introduction: What are your 2022 New Year keywords? Geely Automobile, a private car company in China, has chosen to "dare to do".
The prosperity of the country is inseparable from the thousands of tireless strivers; the realization of personal ideals and ambitions is also inseparable from the belief and spirit of "daring to do". "Dare to do" is the epitome of the era when China has the courage to challenge and surpass itself, and in the context of the big country in the new era of dreams, China needs more "dare to be a person" to continuously challenge and break through in the spirit of "dare to do".
On the occasion of New Year's Day in 2022, Geely brand CMA high-end series Of Chinese Stars, together with The Paper, launched a video clip of the era portrait character record - "Dare to act, be the Chinese star of the times", so that the public can better perceive and transmit the spirit of "dare to be".
Taking "dare to be" as the key word of the New Year, the film invited 5 "dare to be pioneers" in different fields - Yang Lan, a well-known media personality, Xing Aowei, the first Olympic men's gymnastics team gold medalist of the Chinese team, Yu Yifei, the "top ten most beautiful rescuers", Xia Boyu, a legless warrior who successfully climbed Mount Everest, and Gan Jiayu, the head of the post-80s car. Through their oral and deeds multi-dimensional interpretation of the spirit of "dare to do", giving every ordinary you and me the power of the times: dare to be, be the Chinese star of the times.
At the same time, this is also the first time that Geely China Star released the "dare to do" value proposition during the eleventh period last year, and once again used "dare to do" as the key word for the 2022 New Year in response to the call of the spirit of the times.
No one would refuse to be a shining star, shining a light on the progress of the times and the well-being of society; it is precisely because of these shining stars that China can shine so brightly in the world.
Dare to challenge, dare to explore, dare to innovate, dare to be the first in the world, we and this era can continue to move forward.
The 5 "dare to be pioneers" in the film, whether they are Olympic champions, mountaineers, doctors, media people, and auto people, they all contribute in their respective fields. Through their life stories and their understanding of "dare to do", the "dare to do" spirit of the times is interpreted with the "dare to be" spirit of the characters.
At the end of the film, Geely Automobile's first post-80s CEO, Gan Jiayue, through a self-monologue of the representative of the national auto people, tells the spirit of Geely Automobile's continuous breakthrough and explains the persistence and innovation of the national automotive industry.
At present, China has become an indispensable part of the global automotive industry, when China takes the lead in building home field advantage. As a leader of China's private car companies, Geely Automobile has never stopped exploring, breaking through, innovating and breaking through in the 25 years of car manufacturing and development history.
From the technical "card neck" to the current realization of the dual output of power products and technologies to overseas high-end brands, Geely Automobile has gone from weak to strong, from China to the world, and behind this, it is precisely from the "dare to do" spirit of all Geely people.
In terms of core technologies, Geely Automobile has invested more than 140 billion yuan in research and development in the past decade. After 5 years of construction, Lei Shen Zhi Qing Hybrid has achieved a comprehensive transcendence of Japanese hybrid in key technologies such as thermal efficiency and fuel saving rate, breaking the long-term monopoly position of Japanese hybrid, and will achieve "Chinese power, supply global" for the first time.
At a time when the global chip famine is spreading, Geely officially released China's first 7-nanometer process vehicle-grade SOC chip "Dragon Eagle No. 1" in December 2021, successfully breaking through the technical barriers of high-end chips for smart cars.
In addition, Geely is also the only Chinese car company with four world-class modular architectures of CMA, BMA, SPA and Haohan. Among them, the "China Star" series, which was born from the CMA architecture, gathers all the best technologies of Geely at present, comprehensively surpasses the strong joint venture brand products, and makes the popularization of high-end products a reality.
The "China Star" series currently includes three models: China Star and flagship SUV Xingyue L, China Star and high-performance SUV Xingyue S, and China Star and flagship car Geely Xingrui. In 2019, the listing of Xingyue broke the inherent perception of users who do not trust the three major pieces of Chinese cars; and the listing of Geely Xingrui in 2020 broke the chinese family car standard that has long been dominated by foreign brands; and then in 2021, Xingyue L was listed, redefining the new standard of SUVs.
In the past three years, the three high-end series products of China Star created by the CMA architecture have formed the strongest lineup of China's flagship.
The mission of "China Star" is to represent the Chinese brand with the spirit of the times of daring to do and dare to act. Since its release, "China Star" has won praise from the market and consumers with its product strength and value beyond the joint venture brand.
At present, the total sales volume of China Star has exceeded 200,000 vehicles, more than 60% of users choose high-end models, 52% of China Star sales come from the demand for additional purchases, and more than 40% of users have experience in joint venture cars.
In the film, Gan Jiayue said with confidence: As Chinese auto people, our responsibility and mission is to fight for the value of Chinese cars and let Chinese cars run all over the world. Now we are at the critical point from manufacturing cars to creating cars, which is also the only way for China to go from a big country in automobile manufacturing to a strong country. This road is difficult to walk, but it is precisely because it is difficult to walk that we have to go, and we want more people who dare to think and dare to walk together.
The 2022 New Year bell has sounded, looking forward to the future, I hope that every Chinese can dare to do and dare to promote the development of the new era together.