Take "dare to be" as the key word for the 2022 New Year, in response to the call of the spirit of the times. At the beginning of the new year in 2022, Geely brand CMA high-end series China Star and The Paper jointly launched a video clip of the era portrait character record - "Dare to be, be the Chinese star of the times", spreading the voice of the times and allowing the public to better perceive and transmit the spirit of "dare to do".
This film invited Yang Lan, a well-known media personality, Xing Aowei, the first Olympic men's gymnastics team gold medalist of the Chinese team, Yu Yifei, the "Top Ten Most Beautiful Ambulance Workers", Xia Boyu, a legless warrior who successfully climbed Mount Everest, and Gan Jiayue, the head of the post-80s car, 5 "dare to be pioneers" in different fields, interpret the spirit of "dare to be" through their deeds in multiple dimensions, and give every ordinary person the power of the times: dare to do, be the Chinese star of the times.
Whether it is an Olympic champion, mountaineer, or a doctor, media person, or automotive person, they have all made great contributions in their respective fields, with the spirit of persistence, responsibility, hard work, exploration, breakthrough, innovation and other "dare to do", contribute to social stability, economic development, and a better life, and interpret the "dare to do" spirit of the times with the "dare to do" spirit of the characters.
At the end of the film, Geely Automobile's first post-80s CEO, Gan Jiayue, appeared in the scene, through a self-monologue represented by the national auto people, telling the courage of Geely Automobile to forge ahead and constantly make breakthroughs, and explaining the persistence and innovation of the national automotive industry. He said in the film, "The most beautiful scenery in China is the Chinese of 1.4 billion dares, and the most powerful force of the Chinese dream is the convergence of thousands of strivers", which triggers a strong sense of pride in the Chinese people and forms a socialized emotional resonance.
Gan Jiayue's narration also made more attention focus on Geely's "dare to do" spirit. In fact, looking back at Geely's 25-year car-making process, it is not difficult to find that Geely has been making breakthroughs and innovating. From the technical "card neck" to the current realization of the dual output of power products and technologies to overseas high-end brands, Geely Automobile has gone from weak to strong, from small mountain villages to the world, relying on the "dare to do" spirit of all Geely people.
In the past decade, Geely's R&D investment has exceeded 140 billion yuan, and what can't be done is research and development. For example, after 5 years of construction, the "Lei Shen Zhi Qing Hybrid" has achieved a comprehensive surpass of Japanese hybrid in key technologies such as thermal efficiency and fuel saving rate, and for the first time realized "Chinese power, supply to the world". At a time when the global chip famine is spreading, Geely released China's first 7-nanometer process vehicle-grade SOC chip "Dragon Eagle No. 1" in December 2021, breaking through the technical barriers of high-end chips for smart cars.
It is worth mentioning that Geely is also the only Chinese car company with four world-class modular architectures of CMA, BMA, SPA and Haohan, and the architecture will ensure that Geely's products always maintain a global leader. Born in the CMA architecture, the "China Star" series brings together all of Geely's current best technologies, comprehensively surpasses the strong joint venture brand products, and makes the popularization of high-end products a reality.
"China Star" is a high-end series of Geely brand CMA released by Geely Automobile in 2021, which currently includes three models: China Star and flagship SUV Xingyue L, China Star and high-performance SUV Xingyue S, and China Star and flagship Car Geely Xingrui. The mission of China Star is to dare to do the spirit of the times, on behalf of the Chinese brand to dare to challenge the world's mainstream cars, fight for the value of Chinese cars, and make Chinese cars bigger and stronger.
"China Star" breaks the traditional independent brand habit of "cost-effective" as the strategy, but truly matches other competitors with "high value". At present, the total sales volume of China Star has exceeded 200,000 vehicles, more than 60% of users of China Star have chosen high-end models, 52% of China Star sales have come from the demand for additional purchases, and more than 40% of users have experience in joint venture cars.
"Dare to do" is not only the vanguard spirit of the pioneers who break through the shackles and strive forward to become the benchmark in the field, but also the important spiritual core of Geely Automobile's development from an unknown private car company to a big country brand. Gan Jiayue believes that as Chinese auto people, our responsibility and mission is to fight for the value of Chinese cars and let Chinese cars run all over the world. Now we are at the critical point from manufacturing cars to creating cars, which is also the only way for China to go from a big country in automobile manufacturing to a strong country. This road is difficult to walk, but it is precisely because it is difficult to walk that we have to go, and we want more people who dare to think and dare to walk together.
Only by daring to do anything can we climb higher mountains. As Gan Jiayue said at the end of the film, "In an era of daring, when each of us thinks and strives to go to one place, no matter how difficult the mountain can be crossed, how beautiful the scenery can be enjoyed." ”
Text/Wen Chong
Edit/Warm Punch