The news that the second generation of Geely Boyue is based on the CMA super matrix has not been officially confirmed by Geely. But who says it's not true?
Recently, with the exposure of the new car spy photo, as if opening a ventilation meeting, the whole network unified caliber, the rumor that the new car will be built by CMA, the size of the vehicle is expected to increase, is expected to be launched within the year.
This is certainly a good thing. It not only proves the charm of Geely Boyue as a star model, but also expresses more people's trust and expectation for CMA's products.
There's never been anything out of the ordinary in the rim.
In June 2020, Geely announced that the era of technology Geely 4.0 has begun, and Geely has entered the era of comprehensive structure car manufacturing. The CMA Super Matrix endorses a new era of car-making.
Subsequently, Geely officials said that the brand will transfer most of its models to the CMA structure in the next 2-3 years.
The original Boyue was listed in March 2016, coinciding with the replacement period, how can it also catch this ride.
At the beginning of this year, Geely announced its annual new car plan. It was also specifically mentioned that a standard axis SUV will be built based on the CMA architecture, positioned lower than the Hoshikoshi L.
All the news is confirmed, and the speculation is reliable. However, behind the seemingly smooth chapter is a few thoughts that you can't see.
Boyue is still that Boyue
What is Boyue?
In the six years since its launch, Boyue has sold 1.4 million national SUVs. Internally, they love and kill with Haval H6 and Changan CS75; externally, the independent SUV iron triangle formed by the three jointly maintains the glory of China in the market segment.
Although the original Boyue was a bit overdue. Can't help Geely has always been more new, the latest Boyue X was also listed in October last year, adhering to the three good qualities of good looking, easy to open, good intelligence, so far still competitive.
With boyue three good quality ratio flying in line with the price of 100,000-150,000 yuan of Bo Rui. Geely is well versed in the essence of national cars, 6 years of car market changes, traffic are passing by, how has there ever been a return? Boyue achieved a good balance between price and quality, not only staying, but also gaining fame and fortune.
However, it is precisely because of this hard-won balance that it has become a barrier in the process of Boyue's transition from the traditional NL platform to the new CMA architecture upgrade.
What is CMA?
CMA is a world-class mid-level car basic module jointly developed by Geely and Volvo. Ability to cover different model development needs from Class A to Class B. In order to maintain the global leadership of CMA architecture products and manufacturing standards in the future, Geely has applied a large number of industry 4.0 cutting-edge technologies to CMA architecture, such as VR\AR, 3D printing, big data visualization, digital twins, artificial intelligence and other cutting-edge technologies.
Therefore, the CMA architecture car construction cost is not cheap. This is also why CMA took the lead in matching the Lynk & Co brand instead of the Geely brand.
In the second half of 2021, the Geely brand and the CMA began to intersect, but it also started from the China Star high-end series. By this time, CMA had already mass-produced 630,000 automotive products. It is the further reduction of marginal costs that has contributed to the fate of the Geely brand and CMA. Despite this, the average selling price of Geely China Star also exceeded 150,000 yuan.
The answer is clear. Because Geely has been trying to maintain the original temperament of Boyue and does not want to destroy the good balance between Boyue price and quality, CMA, although it fully meets the quality needs of Boyue, it cannot meet the cost needs of Boyue for the time being. Therefore, the fact that Boyue was created by the CMA has been kept secret by Geely and allowed to rise to the outside world.
Throughout 2021, Geely will sell 21 of the 24 models, and complete product upgrades by adding special models, mid-term modifications, and completely completing generation changes. The renewal coverage rate reached 87.5%.
At that time, the first generation of Boyue, who had reached the age of 5, could fully take advantage of the situation and complete the replacement. Geely's car-making wisdom told itself that there was no hurry, and it was necessary to wait for a better time.
Boyue is no longer the Boyue
For every doubling of capacity, costs fall by 15 percent. This is the Lycian law that industry generally follows. This may also be an opportunity for Boyue to change generations.
China Star + Lynk & Co is the main production area of CMA, according to the current monthly sales of 50,000 vehicles estimated by the two, the annual cumulative sales of up to 600,000 vehicles. According to the plan, the new generation of Boyue will be completed in the second half of this year, so from June last year, CMA's cumulative production of 630,000 vehicles to June this year has doubled to more than 1.2 million units. The better news is that the CMA's first 600,000 vehicles took 3 years, and the second 600,000 vehicles took only 1 year. Capacity efficiency increased by nearly 70%.
The opportunity for Boyue to change generations has come.
When we have clarified the ins and outs of the matter, it is easier to make a basic prediction for the new generation of Boyue.
About the market price.
Needless to say, the cost is controllable, and it can be basically determined to maintain the previous generation pricing scheme, and the main sales price is 120,000 yuan. In this way, the competitive advantage of the product will be taken to a higher level, and there will be no internal friction between it and the Star Yue L.
About product positioning.
CMA architecture models have a wheelbase range between 2677-2840mm, the current Boyue wheelbase is 2670mm, referring to boyue in positioning slightly lower than the star-more L, it is expected that the new generation of Boyue wheelbase under the CMA architecture will remain between 2700-2800mm. Strictly speaking, it is a large 5-seat compact SUV.
Then new questions also arise, will the new generation of Boyue be included in the China Star series? In principle, no, the new car will become an iconic product of the CMA's full opening. It means that Geely's comprehensive architecture car manufacturing era is maturing.
About product highlights.
The new generation of Boyue will complete the product layout of fuel + new energy, performance + energy saving. Therefore, the fuel version of the model, the hybrid version of the model will be both.
The fuel version of the model will be dominated by 1.5T four-cylinder power, and the later stage will decide whether to launch a 2.0T model depending on the situation. With the blessing of Hi X hybrid technology, Raytheon Will create a high-end version of more than 140,000 yuan for the new generation of Boyue.
Another product highlight will come from intelligence.
Geely Galaxy OS is an important practice of EGATONG Technology to help Geely Automobile and users "one phase and one appointment". At the end of last year, Galaxy OS ushered in the 1.2 version update, bringing 17 new features, 32 product experience optimizations, and a total of 49 intelligent experience upgrades.
All of this currently belongs to Hoshikoshi L. But in terms of intelligent technology configuration, we can simply and rudely regard the new generation of Boyue as a stripped-down version of Xingyue L.
With a high probability, in addition to the reduction of chip computing power and high-end hardware, the core functions of Galaxy OS will be completely reproduced on the new car. Continue to enjoy the thrill of technological iteration.
A replacement is a complete renewal. This time Boyue will be done in a more thorough way. Once achieved, it is not an exaggeration to describe it as a rebirth. It's been a wait of over 6 years, and it's a perfect encounter. Geely follows the iterative law of civil industrial products and promotes new strategies without haste, highlighting its development determination. In a chaotic world of car-making, it is a good example.