At the end of October 2021, GAC Toyota Saila released, in less than half a month, the cumulative orders nationwide exceeded 10,000.
This stems from the appeal and product power of Xena itself, and can also spy the positive role of high-end, household, medium and large MPV in tapping the potential of household consumption.
Recently, Xena officially delivered the car nationwide. In Guangzhou, Kung Fu Automobile saw that the major GAC Toyota 4S stores placed The Xena in the most core position of the exhibition hall occupied the C position of traffic, attracting the favor of many "just need families". Families dragging their families to the store to see the car are endless, and it is said that each salesman is working at the rhythm of "at least 10,000 steps a day in the store".
So, can the first batch of users catch the car before the Spring Festival? The answer is yes.
On January 1, 2022, GAC Toyota held storefront activities across the country, and Xena fully entered the "user delivery" link.
In the interview, Kung Fu Auto learned that in the current cumulative orders of Xena, the platinum version accounts for 34%, the supreme version accounts for 25%, and the premium version accounts for 26%. That is, more than 85% of users chose the three models with the highest price, and the high-quality order structure fully reflects the recognition of Xena product strength by users.
It can be seen that represented by Xena, the medium and large MPV market is setting off a new trend of value consumption.
Ms. Huang, who lives in Panyu, came to see Sai Na with a cart and two car seats, and since the birth of her second child, she has wanted to change cars.
Her need was for seven people to sit in two full-size child safety seats and a collapsible stroller. "I'm not an engineering man, I can only use stupid methods."
After the on-site experience, she simply and neatly said: in the future, you can not compare, "now book, when can you pick up the car"?
According to Kung Fu Automobile, like Ms. Huang, under the upgrading of consumption, more and more families have high demand for medium and large MPV space. The close to 2 meters wide and more than 3 meters wheelbase of the senna, as well as the conventional volume of the 525L trunk when the third row is full, often make the families who come to see the car "happy".
On the same day, Mr. Li, who came to the shop to see the car, is a travel expert, and in the past two years, he has traveled less, so he will transfer his enthusiasm for travel to the local area.
Mr. Li said he needed a big car that could be put into tents, fishing tackles, golf bags, a full set of photographic equipment, three drones and a variety of books, and it was placed in the tail box all year round, and could not be loaded and unloaded frequently. "I'm a lazy person, sometimes, drive out the door first, and then go where I want to go."
Excellent product strength has become the key to consumer groups such as Miss Huang and Mr. Li, who love Xena.
Xena has a total of 5165mm, a total width of 1995mm, a total height of 1785mm, and a wheelbase of 3060mm. Xena is equipped with a new enhanced 2.5L HEV hybrid system, the maximum output power of the system is 183kW, and the fuel consumption of WLTC is 5.9L/100km.
The Xena seats have a 2+2+3 layout, and when the third row of seats is folded, the trunk volume can be expanded to 2112L. Flexible spatial change is a major feature of Sai Na. The second row of seats in the Xena slid forward and backward adjustment strokes up to 816mm, and the maximum adjustment angle of the backrest was 81°.
In terms of ride comfort, the quietness of the 2.5L HEV hybrid system, XENA also reduces internal noise interference by adding sound-absorbing materials and structural optimizations.
At the same time, the car also adopts a series of noise reduction designs, including the use of a large area of shock absorbing adhesive, the use of sound-absorbing foam, the use of sound insulation devices on the sliding to reduce noise, and the ANC active noise reduction system.
Maintaining brand loyalty has always been a problem that plagues enterprises, so that car replacement consumers can choose again, requiring car companies to launch higher-value, more high-end models.
In the GAC Toyota system, the Camry and Highlander previously undertook this task; now the arrival of Xena offers a whole new option for home users.
"Three flagships", this is a new concept used by GAC Toyota to summarize the three products. When it comes to "flagship", many car companies will launch a flagship model to show the height of the brand and the technical level, which is also high in price, making consumers afraid.
GAC Toyota is different, pragmatic and reliable, the "three flagships" are not only reasonably priced, but also have high gold content, all of which are TNGA models. More critically, GAC Toyota's "three flagships" belong to different fields, regardless of whether they were previously GAC Toyota users, and now when they change cars, they can find the most preferred choice in the "alternative frame" of Guangfeng.
Kung Fu shoots
For mainstream joint ventures such as GAC Toyota, it is increasingly important to improve the quality of operations and achieve sustainable and high-quality development.
In addition to constantly renewing existing models, improving service quality with digitalization, and actively changing to embrace the new four modernizations of automobiles, how to open up new market segments, launch new models to meet user expectations, and continue to practice "user-centric" is becoming their New Year's examination topic.
GAC Toyota, with Xena as its new flagship, is cracking this New Year's exam.