In the past, the content of cars was mainly based on evaluation, playing with cars and talking about cars. With the progress of the times, the content is now more and more abundant, no longer staying in the "measuring parameters, pulling the table" link, more in the form of pan-entertainment output information. Now on a short video software, several car big Vs with tens of millions of fans are almost all pan-entertainment car speakers. The automobile is the most complex mass-produced machinery in the world, involving a complex and tedious knowledge that a person may not be able to fully understand in his lifetime. Speaking of cars with an entertaining attitude, it's hard to believe that they can output any useful information, but that's okay.
Automotive expertise is too blunt to have a certain cognitive foundation, and it is difficult to understand its true meaning. Output content in the form of pan-entertainment, although the usefulness is greatly reduced, but it is easy for the audience to accept. You may wish to ask your friends to see if they are interested in the differences in the construction of Chinese and foreign engines, or if they are more interested in how to step on the throttle to create a roar. On the other hand, automotive professional content has turned over and over in just a few directions, and the competition is fierce and the internal volume is serious. If you want to stand out, the big Vs can only find another way.
Driven by the tide of the times, all kinds of cattle, ghosts and snake gods want to share a piece of "cake". But the car market is so large, it is not easy to "eat enough". So looking back, not only the big vs of the car, but also the manufacturers are chasing after you, and they are bound to punch each other to the flesh, and the whole car OTA has become a pan-entertainment weapon.
OTA is short for over-the-air download technology, which can help operators remotely manage SIM cards and provide mobile new service download functions. As the automotive industry enters the new energy era, OTAs have been successfully introduced into new energy vehicles. Manufacturers can remotely upgrade the car's intelligent system through the background server, quickly repair system vulnerabilities, or update the control software. The biggest selling point of OTAs now is that in the future, intelligent driver assistance systems can be updated to enhance the driving experience.
But unfortunately, all new energy vehicle manufacturers, including Tesla, have developed intelligent auxiliary driving systems that are actually only semi-finished products. Intelligent driver assistance systems are like a child, needing to be fed a lot of traffic data to thrive. At present, the penetration rate of new energy vehicles in the Chinese market is only about 10%, which is far from the volume of fuel vehicles. The number of new energy vehicles on the road is very limited, and manufacturers cannot collect huge road condition data, so the update of intelligent auxiliary driving systems is very slow.
For a while and a half, hard goods cannot be taken out, and manufacturers cannot sit still, so they began to think about the car peripherals and enhance their competitiveness through OTA upgrades such as human-computer interaction.
Two days ago, Landu FREE ushered in the first vehicle OTA, and this upgrade includes more than 60 functions such as vehicle upgrade, strong perception high frequency, and safety upgrade. For example, the speech recognition function has been optimized, and it can be "visible and can be said". Adjusted the air suspension welcome logic to provide feedback reminders when the suspension is not adjustable. The car machine interface has also been upgraded, the function layout is clearer, and the function is supported for one-click direct high-frequency function. But there is a little bit of worry that makes the car less worried, Lantu FREE this time added the K song function.
Official explanation In order to make the family travel and long-distance driving more relaxed and happy, Landu FREE has added a K song function, the member song library can be enjoyed at will, and the support for double duets. Landu FREE wants to provide a KTV-like singing experience for drivers and passengers, after all, with The Danna Audio & 10 speakers of the whole car, it is impossible to let such a luxurious configuration only play songs. It is worth mentioning that the K song function is not unique to Lantu, and a large number of manufacturers such as BYD are also assembled on their own new energy vehicles.
Enrich the entertainment function and make the boring journey a little more happy, which is no problem. The problem is that the external entertainment activities of K songs are very easy to interfere with the driver's state, such as a broken sound or high note, which may distract the driver and increase the risk of car accidents. Of course, manufacturers must know the pros and cons and will add restrictive conditions for the K song function, but there are always some old drivers who are full of confidence and let the passengers entertain themselves. "The old driver has good skills, and the people next to him have no problem singing", which is the root cause of the car accident.
Speeding, distractions, and scrambling are the direct causes of most car accidents. But the real root cause of car accidents is that humans can't fully adapt to speed. Humans are not speed-based animals, ordinary people run only a dozen kilometers per hour, professional athletes are about twenty or thirty kilometers, the world's fastest bolt, instantaneous speed can only reach 45 kilometers per hour. Not running fast means that the body has a speed to withstand the safety value. Within 30 kilometers per hour, human reaction ability can cope with various unexpected situations, and accidents are only skin and flesh injuries. Beyond this rate, humans become sluggish in their ability to respond.
The human eye, brain, and limbs have not yet evolved to handle high speeds easily. When the gazelle is running wildly at a speed of 80 kilometers per hour, it can also make a sharp turn at will, and humans cannot reach this speed and cannot do this action. So it doesn't matter how many kilometers you drive or how many cars you drive, driving technology can never fully compensate for the slow response of humans to high speeds. The driving instructor who has few cars often warns us not to drive fast: "As fast as you drive, you will die." "I didn't think so before, but now that I think about it, it is indeed such a reason."
Car less does not oppose the in-car entertainment function, but the premise is that it must not affect the driver's state. The most important function of a car is safety, and that will never change. Therefore, old drivers should be vigilant about the whole vehicle OTA, and manufacturers should also design intelligent systems with safety as the core.