On December 30th, the 2022 Cloud Business Conference of China National Heavy Duty Truck Group with the theme of "Creating Value, Starting the New Bureau and Leading the Era" was held in Jinan. In the post-epidemic era, Sinotruk has made every effort to create greater value for customers, and has successively achieved remarkable results in the industry, and the annual market share of heavy-duty trucks is expected to be 20.5% (caliber of China Association of Automobile Manufacturers), an increase of nearly 3 percentage points year-on-year, and the domestic industry ranking has risen to second place, of which export heavy-duty trucks have maintained the first place in the country for 17 consecutive years.
In view of the current epidemic situation, this year's Sinotruk Cloud Business Conference innovatively uses the form of a new VR virtual live broadcast, in which local branches organize regional distribution modifications and partners share and review the development achievements of Sinotruk in the past year through online conference platforms, and look forward to and plan the market strategy and product layout in 2022.
The year 2021, which is about to pass, is destined to be a memorable and extraordinary year in the history of China's commercial vehicles. In the first half of this year, the market continued to run at a high level, especially in March, the industry sold 230,000 heavy-duty trucks, creating a new high in heavy-duty truck sales. The hot market in the past two years has overdrawn a considerable part of normal demand, resulting in a rapid decline in the second half of the year, bringing great pressure to the entire industry, and this change also means that the commercial vehicle industry has entered a downward cycle. Under the background of the further tightening of national emission regulations, the traditional fuel heavy truck market has been further compressed, the penetration rate of new energy vehicles has increased significantly, and the application of intelligent network products has also deepened, and the ever-changing development trend further reflects that the automotive industry is in the midst of "major changes that have not occurred in a hundred years".
In the midst of "big changes", Sinotruk has a clear goal and firm steps: it will always adhere to the road of high-tech and high quality, continue to maintain technological leadership, and resolutely do not take the "roadside shop" model of assembling homogeneous products using existing social resources. On the new energy track, Sinotruk will rely on its own product structure, combined with a deep understanding of the market segment, to create a differentiated competitive advantage, a comprehensive layout of pure electric, hybrid, hydrogen fuel cell three major technical routes, based on the diversified application scenarios of commercial vehicles, for traction, cargo, engineering, special four categories of models, the development of a full range of new energy commercial vehicle products, completely independent development of a full range of electric drive bridge technology will also be fully laid out, 3-16 tons of new electric drive bridge products will be put on the market.
The upcoming year of 2022 is also a year of opportunities and challenges. It is estimated that in 2022, the annual sales volume of heavy trucks in the industry will be about 800,000-900,000 units, including exports of 90-1 million vehicles, and the annual sales of diesel medium and light trucks with a total mass of more than 3.5 tons and a bore of more than 485 will be about 850,000-900,000 units.
In the upcoming 2022, no matter how the external environment changes, Sinotruk will always strengthen its ideals and beliefs, strengthen its brand strategy, optimize its distribution strategy, refine its competitiveness strategy, ensure that the competitiveness of Sinotruk products continues to improve, continue to build a high-level marketing system, ensure that after-sales service reaches a new level, and strive to create greater value for customers. It is believed that Sinotruk will be able to shift and overtake on the new track and continue to lead the development trend on the fast lane.
In the product exhibition area outside the venue, 38 sets of exhibition cars with excellent performance, excellent quality and exquisite production, 20 sets of assembly parts, covering a full range of heavy, medium and light commercial vehicle product lines, fully demonstrated the achievements of Sinotruk's new product development. With its all-round product hard strength and scientific and technological foresight, The Yellow River Heavy Truck has once again become the "focus of the whole field"; the two main brands of Shandeka and Howo have completed the iterative upgrading of the national vi series, which has also attracted the attention of the industry and the media.
Sinotruk has always adhered to the core values of "customer satisfaction is our aim", practiced the "loved ones" service, deeply understood the market trend, adhered to the supremacy of quality, met the needs of the market segment, and provided customers with more efficient and valuable overall logistics solutions. During the meeting, the supplier conference, the relatives service symposium, and the business conference of the main business units were held online at the same time.
(Reporting by Wang Xinlei, client reporter of Dazhong Daily)