Shanghai breakfast store stalls basically achieve "7 yuan to eat, 12 yuan to eat well"

At about 6:00 a.m., Restaurants such as Dafugui on Chifeng Road began to make a fuss; at 9:00 a.m., in the lobby of Zhangjiang Everbright Science and Technology Park, the newly opened "Dingdong Good Morning" wafted out a seductive fragrance; in the 24-hour convenience store, the minimum 7 yuan could eat a nutritious breakfast; within 1 kilometer of the large residential area community in the north of The city in Jiading District, the original breakfast outlets were sparse, and there were nearly 10 breakfast stores, with rich varieties and endless streams of residents...

Shanghai's breakfast "map" is getting bigger and bigger, and one blind spot after another of breakfast blind spots has been eliminated. This morning, the relevant departments reported to the 38th meeting of the Standing Committee of the 15th Municipal People's Congress on the construction of the city's breakfast project, which also confirmed this: as of now, there are 2505 new breakfast outlets, 1545 newly reconstructed online booking cabinets (stores) to take stores, 964 new breakfast compound stores, and the coverage rate of shared breakfast stores (points) has reached 85%. According to the two citizen questionnaire surveys conducted by the Municipal Commission of Commerce, the results show that 94.8% of the citizens are very satisfied with the overall evaluation of the Shanghai breakfast project, and the overall satisfaction is relatively high.

Breakfast is served in a more diverse way

The 6.8 yuan set menu launched by Guangming Food Truck contains a meat or vegetable bag, a boiled egg, and a carton of Bright Milk. In Zhangjiang Hi-Tech, Caohejing and other enterprise agglomeration areas, each breakfast is basically about 10 yuan.

"Each breakfast demonstration site ensures that at least one special package with unlimited supply and a price of no more than 10 yuan is available every day. Many breakfast stores and stalls can basically achieve '7 yuan to eat, 12 yuan to eat well'. Gu Jun, director of the Municipal Commission of Commerce, said that Shanghai's breakfast supply model is more diversified, from last year's breakfast leading enterprises dominated by Guangming, Bailian and Hema to the current breakfast project backbone team consisting of more than 40 market entities such as state-owned enterprises, private enterprises and foreign enterprises.

The format model is also more abundant, exploring the formation of various types of breakfast compound formats, breakfast stations and other 10 kinds of breakfast supply models, such as dafugui, old Shengchang and other enterprises to provide Chinese breakfast dine-in services, Yum, Golden Arch and other enterprises to provide Western breakfast services, Guangming BK24, Bailian Yike, Lawson and other enterprises to form a "convenience store + breakfast service" model, Guangming Liangyou, BailianYi Rabbit and other enterprises to provide "mobile food truck + breakfast service", Longshen, Paragon and other enterprises to innovate breakfast stations, Xixiang, early arrival, Enterprises such as Zhen Fun have formed a new model of intelligent breakfast with the help of artificial intelligence and unmanned breakfast machines. Yechun noodles, Fuchun noodles and other well-known breakfast enterprises in the Yangtze River Delta have opened brand flagship stores in Shanghai to provide Shanghai citizens with unique breakfast foods.

"The construction of the breakfast project not only has to solve the problem of 'whether there is or not', but also involves 'good or bad'." Cui Minghua, chairman of the Urban Construction and Environmental Protection Committee of the Municipal People's Congress, said.

"Diverse needs are met, and different solutions are provided for the breakfast needs of different groups of people." Gu Jun said that office workers in commercial buildings can solve breakfast problems through "new retail + breakfast service" and other methods, such as "Good Morning Dingdong" in the breakfast outlets of buildings in Zhangjiang Everbright Park, which can serve more than 3,000 employees. Office workers in the central urban area and suburban industrial parks can conveniently purchase breakfast through "convenience store + breakfast service", "unmanned dining car", mobile food truck and other ways. Residents can solve breakfast problems with the help of "convenience store + breakfast service" and "vegetable market + breakfast service". For example, after the addition of breakfast in the Caohejing Community Canteen in Xuhui District, it was welcomed by the elderly in the community and nearby white-collar workers. Employees and residents of the suburban industrial park can choose breakfast stations to buy breakfast, such as Minhang, Qingpu, Jinshan, Jiading and other suburbs set up 93 breakfast stations, which can provide breakfast services for nearly 40,000 people every day.

Digital Empowering Breakfast,

"Robots can actually make noodles." In the Ai canteen of Hongqiao Community, residents feel the "incredible" brought by artificial intelligence: only to see the flour in the dough press become a wisp of noodles, with the rotation of the mechanical arm, the noodles are cooked into a bowl of hot soup noodles, the whole process is less than 2 minutes, the fastest 15 seconds; in the kitchen, the stir-fry robot replaces the manual, put a plate of semi-finished raw materials into the fully computer-controlled processing furnace, the fastest only 3 to 5 minutes can get 100 to 200 dishes; customers only need to take the empty bowl on the noodle plate, the mechanical arm can "perceive" The order comes; at checkout, meals and drinks are identified by AI and the price is automatically calculated...

"Digitally empowering breakfast further enhances convenience." Gu Jun said that the city has put 206 breakfast vending machines and unmanned dining cars, and set up 900 intelligent food cabinets, corresponding to the formation of four new scenes of smart breakfast services such as convenience stores + intelligent food cabinet scenes, parks + unmanned breakfast car scenes, community canteens + intelligent robot scenes, and breakfast self-service vending machine scenes.

According to the statistics of the Ele.me platform, in 2021, the average amount of orders entering the cabinet during the breakfast session of the smart food cabinet increased by 30% year-on-year, and the order volume of the breakfast online booking store increased by 40% year-on-year compared with last year, for example, the McDonald's Caohejing Impression City store is equipped with an integrated self-service pick-up cabinet embedded in the external wall of the restaurant, customers can place orders in advance through the mobile phone APP, and the self-service meal can be picked up without entering the store, and the meal collection process takes only about 20 seconds, and the store's "online order cabinet pick-up" exceeds 200 orders per hour during peak breakfast hours, and more than 1,000 orders throughout the day. Hongkou District Zhicube is equipped with intelligent breakfast cabinets, which can provide nearly 30 kinds of breakfast varieties for more than 2,000 white-collar workers in the park every day.

Can mobile food trucks expand "one car, multiple addresses"

At present, there are 72 mobile food trucks driving into industrial parks, commercial buildings, subway stations and communities in the city, providing convenient breakfast services for the surrounding mobile crowds, which is well received by the citizens.

"The service of the mobile food truck is good, but it is limited, and some points cannot be set." Dai Liu, chairman of the Municipal People's Congress Financial and Economic Committee, believes that the mobile food truck business points need to be further expanded, at present, due to the restrictions of traffic, urban environment management and other regulations, most of the areas with large flow of people and suitable for the operation of mobile food trucks cannot be used as the site of mobile food trucks, and there is a certain difficulty in the landing of food trucks, which restricts the expansion of food truck business points and the improvement of profitability.

The committee members suggested that in view of the practical difficulties of high rents and high operating costs for mobile food trucks, we should expand the "one car and multiple addresses", increase policy support, reduce the operating costs of enterprises, promote sustainable operation, guide food truck enterprises to adapt to local conditions, adjust and optimize product categories, launch more popular ready-made and ready-to-sell products, expand from breakfast to lunch, dinner, and supper, increase the source of income, and enhance operational efficiency.