Photo courtesy of interviewee (same below)
Xinmin Evening News (Reporter Zhang Yuyun) The giant roses on the roof of the BFC Bund Financial Center, the giant bouquet on the street of Zhangyuan Fengshengli, last weekend, the streets of Shanghai have a strong Valentine's Day atmosphere. The reporter learned from Bailian Co., Ltd. today that on the upcoming heartbeat "Confession Day", Bailian Co., Ltd. and its three major stores of department stores, shopping malls and outlets launched a confession action, so that consumers can meet with sweet joy in every part of the city. Shanghai commercial retail enterprises represented by Bailian Co., Ltd. are trying to draw inspiration from different fields such as art, culture and fashion, and expand the boundaries and connotations of the current commercial space with diversified cross-border integration.
In September last year, based on the goal of cultivating fertile soil for the growth of Chinese art, reserving future professional art talents, and exploring ways to empower commercial space and art in both directions, the "Zào Field" young artist incubation project hosted by Bailian Co., Ltd. was officially launched. From February 10 to March 12 this year, the limited-time "Meet Zào Field" themed art exhibition was held on the 7th floor of Bailian Another City Shopping Center, a subsidiary of Bailian Co., Ltd., and the artists' works included not only records of the epidemic era, witnesses of urban changes, and freezing frames of daily moving moments, but also questions about self-examination, inner feelings, and the ultimate issue of life, as well as heart-warming masterpieces that highlight humanistic care and condense a beautiful vision.
In Zhuang Jie's "Who Says that the Ordinary is Not a Hero", we can meet the fullness and shock of art through the seemingly chaotic use of brush color, paint harmony, and texture effect treatment; In Chen Min's "Rabbit" Rapid Progress" and "Monkey Wine" Are Not Seen", we can meet the yearning and expectation for a better life through the review of hot topics in society, contradictory and sudden texts, and bright color contrasts; In Xi Jieqing's "Change & Coexistence", time drives from the past to the future, and we meet the small luck in our hearts and the courage to start again in the convenient modern city life.
Follow Qian Yun, think, look at yourself, and watch in solitude, and explore the emotions surging under the surface of calm; Follow Ho Yiwen and listen to the call of the Pure Land in her heart; Follow Zhao Chenyu and feel that the different ways of existence of life are connected to the same qi and belong to one place; Follow Guo Jiaxin to participate in a unique artistic wedding and preserve eternal happiness; Follow Zhang Liya, while recording the times, but also speak for everyone who has bent over for life. As art gradually gets rid of the coldness of high and low, through commercial space to the public, and deeply blends with consumers' daily life, people's infinite reverie for beauty and WYSIWYG art experience will also be within reach.
At the same time, the "Encounter" emotional salon of the Oriental Shopping Center (flagship store) under Bailian Co., Ltd., the blockbuster shooting of the No. 1 Yaohan "Stealing Heart Project", the creation of love poems at Bailian Outlet Plaza (Shanghai Qingpu), the parade performance of Expo Source "'Source' Moment", Huaihai 755 "There is a 'Tree' in the Heart", Bailian TX Huaihai "Glued Together" handmade activities, Bailian Quyang "Harvest Love" Dance Party and other activities as well as online emotional topic interaction. A city-wide confession will also be launched to create a warm and romantic festive atmosphere.
Bailian Co., Ltd. also specially planned the "Red Line Together" couple to create a mini game, "Have a 'Tree' in the Heart" handmade experience, as well as its department stores, shopping malls, outlets a total of 37 stores community interaction and courtesy and other activities, from offline to online, closely around the emotional needs of consumers, constantly create a memorable and savourable holiday limited beautiful memories for consumers, and provide romantic opportunities for couples to enhance each other's recognition and understanding, and the setting of "meeting gifts" deepens consumers' sense of participation and acquisition in activities.
The development of this "Confession Day" colorful art activity has further enriched the artistic imagination of Bailian Co., Ltd., and it is also continuing to deepen and expand the co-creation and symbiotic system of business and art.