How does the media play a role in grassroots social governance?
How to promote the integration of grassroots media in depth?
Data hub media construction in Haidian District
What kind of patterns are there?
At the 30th China International Radio and Television Information Network Exhibition on the Development and Innovation Forum of the Financial Media Center held on April 25, Tong Zhiwei, Deputy Director of the Propaganda Department of the Haidian District Party Committee and Director of the District Financial Media Center, shared the exploration and achievements of Haidian District with the title of "Data Hub Media Construction in Grassroots Social Governance", providing ideas, cases and inspiration for the innovation and transformation of district and county financial media centers in grassroots social governance.
New layout: Build a data hub type of media
As a grassroots media, the district and county financial media center undertakes the function of better guiding and serving the masses. Grassroots media should be good at using information technology to promote the precision of social governance when integrating into social governance. Relying on the resource endowment of the core area of the Beijing International Science and Technology Innovation Center, the Haidian District Financial Media Center takes the lead in exploring the construction of data-hub media.
Tong Zhiwei said that after in-depth research in the sinking community, we deeply feel that only through data thinking to let the two-way flow of data between the government and users, the resources of grassroots media can effectively play their value, and only from the past news reporters, content producers, advertising agents to social collaborative organizers, expand to a "hub" data integration platform, from the integration of "users, interfaces, resources", in order to be more deeply embedded in the grassroots governance system.
With the strong support of the district party committee and district government, the Haidian District Financial Media Center is deeply connected with the construction of Haidian City Brain, coordinates all the entrances of the district's public services, and helps the hub media play an effective role by building a "digital twin community" platform on the "Palm Haidian" client.
The "digital twin community" connects public opinion guidance and comprehensive service functions, strengthens collaboration and interaction with resources at all levels by leveraging strength, taking data intelligence as the core, relying on data empowerment, and realizing the interconnection of information resources, business resources, and user resources, and opening up the "last mile" of media + grassroots governance.
New base: Develop data application scenarios and systems
Build a data-hub type of media
Data application scenarios and system development are important supports
Haidian District Rong Media Center
Residents are the center of the life circle
Conduct business layout with circle-based services
Promote the construction of the middle platform with business orientation
Haidian District Financial Media Center has established the service concept of "user-centered", combing data resources around the actual life of community users, forming a data base of "six libraries and four graphs", based on the data algorithm model and superimposed large models, to achieve the portrait of each independent community group, which can dynamically generate adaptive development of intelligent applications and form a strong social connection ability.
▲Focusing on the actual life of community users, the data resources were sorted out to form a data base of "six libraries and four graphs".
In the process of in-depth connection with the needs of the community
The Haidian District Financial Media Center will be on the demand side of the community
There are three levels
The first level is the needs of community residents and community organizations, the second level is the ultra-high frequency daily life needs of the 5-minute community, and the third level is the convenient service needs of the 15-minute living circle.
Multi-level and diversified community service needs
Conduct business layout with circle-based services
On the supply side, there are three levels
The first level is the community residents themselves, the second level is the community organizations (including community party organizations, neighborhood committees, business committees, etc.) and the commercial institutions around the community with seven small stores, and the last level is the government to take the lead and mobilize government resources and coordinate social resources to deal with the common needs that cannot be solved at the community level.
The "Digital Twin Community" platform is a data support platform that provides accurate supply according to the actual needs of community residents. With "user integration, resource integration, and data utilization" as the core, the platform has built three middle platforms for users, business and data, effectively improving the scientific and intelligent level of grassroots management and services.
New atmosphere: The construction of data-hub media has achieved basic results
In the process of building a "digital twin community", the Haidian District Financial Media Center has scientifically used data, optimized the allocation of community governance resources, and achieved basic results in the construction of data-hub media. Up to now, the "Digital Twin Community" of the "Palm Haidian" client has covered 239 pilot communities, integrated 11,617 convenient resources in the life circle of the pilot community, sorted out 9,170 community Q&A knowledge bases, optimized 151241 user label data, gathered 20 community services on the government side, and responded to 815 public appeals on average per day.
The "Digital Twin Community" is building eight spaces to create an online home for residents. At present, in the construction of hub media, the platform-data-driven internal cycle and the demand-service-driven external circulation have been initially opened, realizing the smooth operation of community governance on the "digital twin community" platform and promoting the substantial improvement of government service efficiency and refinement.
In terms of serving community management, the "digital twin community" promotes the corresponding adjustment and optimization of community management through the collection and analysis of various data in the community.
A new path: the rebirth of traditional media
Through the construction of data hub media, Haidian District Financial Media Center has upgraded from news and publicity to social governance, from traditional media thinking to user thinking, and from "closed-door manufacturing" to supply-side structural reform, realizing the nirvana rebirth of traditional media.
Starting from the aspects of IoT perception, relationship mapping, intelligent analysis, flexible configuration, and resource sharing, the hub media builds an information operation ecology, intelligently perceives user needs, and accurately reaches users with content, realizing the unity of "public opinion guidance + comprehensive service + community hub", and transforming the media's public opinion guidance advantages into social governance capabilities, which is a new upgrade of the service concept.
▲Create a "digital twin community" led by hub media
In the process of building a hub media, the service object has changed from the audience to the user, paying more attention to user feedback and more effect-oriented. Due to good user experience, abundant service resources and flexible information matching, more and more residents in the jurisdiction are living in "digital twin communities".
Guided by the enhancement of media brand operation capabilities, Haidian District Financial Media Center relies on "Haidian Cloud" to carry out daily work, and the collection and editing business, operation business, and performance evaluation are all carried out online.
▲ "Palm Haidian" mobile client activity
Haidian District Rong Media Center
"The 'Palm Haidian' client
Relying on digital twin communities to deeply integrate into social governance"
It has been selected for the 2023 National Radio and Television Media Integration Growth Project
This is since the establishment of Haidian District
For the first time, a district media has won a national government award
It is also in the final evaluation of the defense
The first award for a media outlet at the capital district level
"The 'Digital Twin Community' is the community of the future in the digital age. We hope that through our continuous exploration and progress, we will realize the community-centered, build a full-cycle, full-coverage community scene service for the whole population, build a future living community with the purpose of satisfying the people's better life and serving community residents in an all-round way, and achieve the goal of digital empowerment and intelligent management. Tong Zhiwei said.
The 30th China International Radio and Television Information Network Exhibition was held at Beijing Shougang Convention and Exhibition Center from April 24th to 26th. Focusing on "one theme, five major plates, six platforms, and ten highlights", this exhibition presents a panoramic view of the new achievements of radio and television audiovisual technology innovation and industrial development, and the new trend of digital and intelligent integration to build a new quality productivity of radio and television audiovisual.
Reporter: Ni Henghu
Editor: Guan Jiaping