Zhejiang Provincial Consumer Protection Commission: All platforms and anchors involved have submitted rectification reports as scheduled

On December 23, the Zhejiang Provincial Consumer Protection Commission interviewed five major platforms and related anchors.　Photo courtesy of Zhejiang Provincial Consumer Protection Commission

Hangzhou, December 29 (Hu Yixin) On the 29th, the reporter learned from the Zhejiang Provincial Consumer Protection Commission that the rectification reports of the five platforms of Taobao, Pinduoduo, JD.com, Kuaishou, and Douyin and related anchors have been submitted as scheduled.

During this year's "Double Eleven" period, the Zhejiang Provincial Consumer Protection Commission conducted a consumer inspection of the five major platforms "Double Eleven" live streaming with goods, and found that nearly 40% of the commodity tests did not meet the national standards. On December 23, the Zhejiang Provincial Consumer Protection Commission interviewed the five major platforms and related anchors on the results of the consumer inspection, and required a formal rectification report to be submitted within 3 working days.

It is reported that in response to the problems such as irregular live broadcast behavior found by the Consumer Protection Commission of Zhejiang Province, and the products that did not meet the national standards found in the test, the platforms have responded one by one, punishing the anchors involved by stopping broadcasting, deducting points, liquidated damages, etc., and removing all the goods that do not meet the national standards, sealing them, and setting up advance compensation to ensure that consumers return refund requirements.

While dealing with the problem goods and the anchors involved in the problem in a timely manner, each platform has submitted improvement measures on how to strengthen supervision, standardize the behavior of anchors, and improve the quality of goods in the future.

For example, the Taobao platform said that it will actively urge institutions and anchors to select good products; the Pinduoduo platform said that it will use technical means to focus on the live broadcast of stores and commodities in risk categories; the Jingdong platform said that it will establish strict control standards, principles and processes, and implement strict access standards for sales merchants; the Kuaishou platform will strictly review the newly settled merchants through system intelligent monitoring and manual multi-dimensional review and other control methods; the Douyin platform will adopt the "machine + manual" review method. Intelligent technology is widely used in live broadcast review work.

The relevant anchors involved in the problem also submitted rectification instructions within the time specified by the Zhejiang Provincial Consumer Protection Commission, and promised the Zhejiang Provincial Consumer Protection Commission that they would operate in accordance with the law in the future, and would further strengthen the study of relevant laws and regulations in the future, standardize the live broadcast behavior, and eliminate the same problems.

For example, Li Jiaqi's operator (Meijian Shanghai Network Technology Co., Ltd.) said to immediately stop selling related goods, make changes to all goods in inventory, change them and after a new round of testing, and then re-list related products; Timor Xiao crazy said that he will expand the selection team, strictly control the selection process, ensure product quality, and form a normalization mechanism for employee training every 2 months; Rongwei No. 7 (XiaoXuange) said that consumers who have purchased the goods involved in the event that do not meet the national standards. Set up advance compensation and actively refund compensation to consumers.

The relevant person in charge of the Consumer Protection Commission of Zhejiang Province said that according to the rectification measures submitted by each platform and the anchors involved, the secret visits will be organized in a timely manner, and the platforms and anchors involved will be supervised to thoroughly rectify and put in place. (End)