Li Jiaqi rectified according to the requirements of the Zhejiang Consumer Protection Commission: immediately stopped selling related goods

Per Editor: Du Yu

According to the official microblog of Zhejiang Television Station's Economic Life Channel", "Zhejiang Red TV" on December 29, during the Double Eleven period, the Zhejiang Consumer Protection Commission found that Li Jiaqi and other anchors with goods had irregularities. On December 28, the Zhejiang Provincial Consumer Protection Commission received rectification reports from five platforms, including Taobao and Douyin, and related anchors. Judging from the rectification report submitted, the platforms and anchors involved have a correct attitude, and the rectification measures proposed are practical and feasible, and the pertinence is strong. The relevant anchors involved in the problem also submitted rectification instructions within the time specified by the Provincial Consumer Protection Commission.

For example, Li Jiaqi's operator (Meijian Shanghai Network Technology Co., Ltd.) said that it would immediately stop selling related goods, make changes to all products in inventory, and after the changes were completed and after a new round of testing, the relevant products would be re-listed.

Zhejiang Consumer Protection Commission official WeChat reported on December 23 that during this year's Double Eleven, the Zhejiang Provincial Consumer Protection Commission conducted consumer physical inspections of a number of live streaming platforms, and found that nearly 40% of the product testing did not meet national standards, and this consumer inspection selected a number of anchors, including Li Jiaqi, Wei Ya, Luo Yonghao, Sydney, Lie'er Baby, Timor Little Crazy and other well-known anchors who ranked in the top ten online popularity. A total of 80 batches of goods were purchased, including clothing, footwear, fresh food, toys, electronic goods, etc. And entrust a third-party authoritative institution to test the quality of goods, labels, physical and chemical indicators, etc. according to national standards.

During the physical inspection, it was found that some anchors exaggerated publicity, used absolute advertising slogans, compared other platforms, missed hair, issued the wrong size, and the publicity was inconsistent with the physical object. In addition, 2 batches of fresh found two problems of short pounds.

In the live broadcast room of Li Jiaqi (number of fans: 5645.2w) on the Taobao platform and Beibei Rabbit (the number of fans 1053.4w) on the Taobao platform, the 1 batch and 2 batches of product labels were found to be irregular.

On December 23, the Zhejiang Provincial Consumer Protection Commission interviewed five major platforms and related anchors. At the interview meeting, the Zhejiang Provincial Consumer Protection Commission reported the problems found in the experience and testing of each platform and anchor one by one, clearly informed the merchants and anchors of the illegal reasons, and warned the merchants and anchors to operate legally. At the same time, the relevant goods that do not meet the national standards are removed from the shelves, and the merchants are required to correct the violations of laws and regulations.

Daily Economic News synthesizes the official WeChat of Zhejiang Consumer Protection Commission and Zhejiang Sample Red TV

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