Li Jiaqi was named by the Consumer Protection Commission of Zhejiang Province

On December 23, the Consumer Protection Commission of Zhejiang Province released the "Double 11" period of live broadcast consumption of the five platforms of Taobao, Pinduoduo, JD.com, Kuaishou and Douyin: nearly 30% of the anchors have non-compliance, and nearly 40% of the live broadcast products do not meet the national standards.

△ The scene of the interview

On the same day, the Consumer Protection Commission of Zhejiang Province interviewed the five major platforms and related anchors, and reported the problems found one by one.

The reporter learned from the Zhejiang Provincial Consumer Protection Commission on the 23rd that the consumer inspection selected 7 anchors of Taobao, 4 anchors of Pinduoduo, 2 anchors of Jingdong, 2 anchors of Kuaishou, and 2 anchors of Douyin, a total of 17 anchors, including Li Jiaqi, Wei Ya, Luo Yonghao, Sydney, Lie'er Baby, Timor Little Crazy and other well-known anchors who ranked in the top ten of the network popularity.

During the physical inspection, it was found that 5 anchors had problems such as exaggerated publicity, absolute advertising slogans, and price comparisons with other live broadcasts. For example, when carrying goods in the Taobao platform's Timo Little Madness (8.386 million fans), he frequently mentioned other platforms and declared that his price was low. In the cloud cloud live broadcast room of the Pinduoduo platform (the number of fans is 5.89 million), the anchor said that a brand product sold 100 million yuan last year, the first in the whole network; with anti-aging, beauty and other functions; and frequent comparison with other live broadcast rooms, saying that other anchors sell 68 yuan in the live broadcast room, only 59 yuan in their own live broadcast room, if the boss does not agree with this price, the anchor said that the difference will be made up by himself. In the live broadcast room of the snack preferred ice cream sister's small shop (968,000 fans) on the Kuaishou platform, the anchor made an indecent act of getting up and pulling down the zipper of his pants when introducing the product, revealing the navel eye. In addition, in the Live Broadcast Room of Rongwei No. 7 (XiaoxuanGe) on the Kuaishou platform (with 847,000 fans), the complete products were not displayed according to consumer requirements.

The Consumer Protection Commission of Zhejiang Province purchased a total of 80 batches of goods, including clothing, footwear, fresh food, toys, electronic goods, etc. After purchase, a third-party authoritative institution is entrusted to test the quality of goods, labels, physical and chemical indicators, etc. according to national standards.

After the test, it was found that 29 of the 80 batches of samples did not meet the national standards, and the non-compliance rate was 36.25%. Among them, there are 10 three no products, 9 product quality does not meet the national standard (4 have personal safety hazards), 7 material components do not meet the national standard (1 counterfeit material), and 3 labels are not standardized.

Among them, the problem of "three no products" is found more on the Pinduoduo and Kuaishou platforms. For example, a certain underwear and underwear purchased in the live broadcast room of Mi Zhuoman (the number of fans 2.46 million) on the Pinduoduo platform, and a coat and a vest purchased in the live broadcast room of Knowing Yanxuan (the number of fans is 1.17 million), are not marked with the name and address of the manufacturer, product name, product number and specifications, fiber composition and content, maintenance method, product standard, and safety category, which do not comply with the relevant provisions of GB/T 5296.4-2012. A suction cup audio purchased in the live broadcast room of Rongwei No. 7 (XiaoxuanGe) (847,000 fans) on the Kuaishou platform, the nameplate does not have the name, trademark or identification mark of the manufacturer or the responsible dealer, no model code or model, no power supply nature symbol, no rated current consumption or rated power consumption, and no relevant instructions of standard requirements, which does not meet the relevant provisions of GB8898-2011. A hand warmer purchased in the live broadcast room of Crane Caier (1.185 million fans) on the JD platform found that there was no name, trademark or identification mark of the manufacturer or responsible underwriter on the product body, and no appliance model or series number, which did not meet the relevant provisions of GB 4706.1-2005.

In addition, a total of 16 batches of product quality and material composition did not meet national standards, accounting for 20% of the total number of samples purchased. For example, the pulling strength of a beanie shoe purchased in the live broadcast room of Taobao platform Lie'er Baby (the number of fans is 15.543 million) is 17 N/cm, while the standard value is ≥70 N/cm (if the material is torn and the joint is not opened, the upper pulling strength ≥ 30 N/cm). A skirt purchased in the live broadcast room of The Size Five House Plus Size Women's Clothing (5.742 million fans) is called "polyester: 70, wool: 30", while the test result is "polyester fiber: 100", and there is no wool material. A fascia gun purchased in the Yang Xia CC (number of fans 511,000) live broadcast room on the Jingdong platform was found to be composed of a single component after testing, which did not meet the relevant provisions of GB 4706.1-2005 and GB 4706.10-2008.

At the same time, the Zhejiang Provincial Consumer Protection Commission found 1 batch and 2 batches of commodity label irregularities in the live broadcast room of Li Jiaqi (number of fans: 56.452 million fans) on the Taobao platform and Beibei Rabbit (10.534 million fans) on the TikTok platform.

The Consumer Protection Commission of Zhejiang Province pointed out that during the physical inspection, it was found that there were still two shortages of fruits in the live broadcast room. For example, hecaier on the Jingdong platform (1.185 million fans) and Yunyun on the Pinduoduo platform (5.89 million fans) found that there was a shortage of two short pounds of fruit in the live broadcast room, and the net weight shortage rate was 14.4% and 12.9%, respectively.

On December 23, the Consumer Protection Commission of Zhejiang Province interviewed the five major platforms of Taobao, Pinduoduo, Kuaishou, JD.com, and Douyin and related anchors.

At the interview, the Zhejiang Provincial Consumer Protection Commission reported the problems found in the experience and testing of each platform and anchor one by one, legal experts commented, and each platform explained the relevant issues.

The relevant person in charge of Taobao said that the goods involving hidden dangers have been removed from the shelves, and the corresponding merchants have taken the initiative to seal, return or destroy the stock inventory, and no longer carry out secondary sales. For violating anchors and businesses, the platform has punished them according to the rules. At the same time, the platform has linked up with merchants to do a good job of after-sales protection programs. The relevant person in charge of Pinduoduo said that it has suspended the broadcast of all the live broadcast rooms involved for 7 days, clearly informed the merchants and anchors of the illegal reasons, and warned the merchants and anchors to operate legally. At the same time, the relevant goods that do not meet the national standards are removed from the shelves, and the merchants are required to correct the violations of laws and regulations. The person in charge of Jingdong said that he had notified the commodity sales merchants and anchors, and removed the products involved from the shelves for the first time. The person in charge of Douyin said that the platform has taken blocking measures for corresponding goods, and at the same time, it has carried out a sweep and verification of similar goods. The person in charge of Kuaishou said that it has been mandatory for the anchor involved to learn the rules and conduct an examination, and to remove the goods involved.

Cui Lijin, deputy director and secretary general of the Zhejiang Provincial Consumer Protection Commission, said that all online shopping platforms and problem anchors should have a clear understanding of the existing problems, have the initiative to act, and maintain their original intentions. Platform rectification should be "three degrees in one" in attitude, speed and intensity, improve platform governance in a timely manner, effectively increase the cost of violations by merchants and anchors, and consolidate the responsibilities of all parties. All anchors should strengthen training and learning to ensure true and legal publicity. Merchants should fully protect consumers' right to know and provide good after-sales service. In view of the rectification measures mentioned by each platform for self-removed goods, the Zhejiang Provincial Consumer Protection Commission will continue to pay attention to and immediately check whether all the goods involved in non-national standards have been removed from the shelves by each platform, and whether there is a situation where the shelves are removed first and then sold privately during the rectification period. For goods that have been sold to consumers that do not meet national standards, the Zhejiang Provincial Consumer Protection Commission will urge platforms to come up with practical solutions. Finally, the five platforms and relevant anchors are explicitly required to submit a formal rectification report to the Zhejiang Provincial Consumer Protection Commission within 3 working days (that is, before December 28).

Source of this article: CCTV News, the original title of the article "Li Jiaqi was named by the Consumer Protection Commission of Zhejiang Province"