In our neighboring country Of Japan, there is a special type of car: "K-Car", which means a light car with a very small body. But what many domestic car fans don't know is that K-Car models have been popular in China for a long time, but at that time, our car culture cognition was not formed, so many people do not understand the story behind these models. From the earliest Alto, Xiali, to the later Big Dipper, Smart, etc., in fact, K-Car has always been very close to our lives. These exquisite and compact, highly practical and inexpensive cars have lowered the threshold for ordinary people to buy cars and become an important part of the history of China's automobile development.
Among these classic small cars, the one with the longest popularity, the most extensive user group and the highest popularity is Chery QQ. At that time, with the cute shape of Q Meng and the small and flexible body, it attracted a large number of users, both men, women and children can be driven, which can be called the real sense of the national "god car". In those years, the visibility of Chery QQ on the street was really very high, and if you think about it, you can definitely find one or two friends who open QQ around you at that time, which is enough to see its success.
With the development of the times, micro cars have slowly faded out of people's sight. Just when we thought that K-Car models would become history in China, the curtain of the new energy era slowly opened, and a large number of miniature new energy models emerged. The main reason why it can be rejuvenated again is that its low price makes you not have to worry about the depreciation of electric models, small and good parking, and the mileage can fully meet the daily transportation, so it is natural for micro new energy vehicles to win favor again.
On December 28, that is, last night, Chery QQ Ice Cream was officially launched, and the once popular national god car returned to glory after transforming into a new energy model. This Q and cute micro-electric vehicle has been opened for booking as early as October, and once it was released, it caused a great deal of heat. Last night, Chery officially announced the official listing of QQ ice cream through a press conference held in Wuhu, with a new car subsidy price of 299-43,900 yuan, providing 120km and 170km two endurance versions, while providing users with a sincere 4+1 listing rights package.
What are the highlights of such a micro-electric vehicle with the title of "QQ"? Can the former national god car reproduce the sales myth of that year? Is there a chance of winning compared to the new God Car Goryo Hiromitsu Mini EV, which has already gained a foothold at this level? With these questions, Che Yun fungus chatted with you about chery QQ ice cream that had just been listed.
Cute and cute is the source of your happiness
Although I have seen the relevant pictures of Chery QQ ice cream on the Internet before, when I came to see the real car, Che Yun bacteria was still cute by this car. As the first model under Chery iCar Ecology, the appearance of QQ Ice Cream adopts a cute and cute design style, the front face is equipped with a closed front grille design, the charging port is located behind the central LOGO, and the "U" type big-eyed headlight design brings high recognition.
Chery QQ Ice Cream adopts a hatchback body structure with a short front, a similar "square box" shape on the side, a straight roof shape that brings the highest possible space utilization, and a stepped waistline design at the rear for a more layered feeling. The body is 2980, 1496 and 1637mm in length, width and height, and the wheelbase is 1960mm. The cute low-rolling wheels once again set off the cute atmosphere of "silly".
The rear of the car adopts a polygonal taillight group, and the interior of the taillights also uses a U-shaped light cavity design, which echoes the headlights. The body color scheme is another highlight of the appearance of QQ ice cream, offering 7 kinds of youthful style paints, namely taro purple, cherry blossom powder, sea salt blue, mint green, coconut white, light blue, lemon yellow.
At the press conference with the theme of "Happy Wuhu, QQ Takeoff", Q Meng cute QQ ice cream has been instilling the concept of happiness for us, and it can be seen that Chery iCar not only hopes that this little cute can do the function of transportation, but also wants to bring the owner a happy and supreme feeling through this car. The 360° smile design language adopted by the new car can be said to be full of smiles on every side. While being able to complete the transportation function, it gives you a large "electronic pet" feeling, driving it out, you will obviously feel the happiness around you.
The interior configuration of the main minimalist style is enough to highlight a lot
The interior of QQ Ice Cream adopts the minimalist aesthetic design of space, and adopts the dual color block design of dark gray and light gray. At the same time, the seats and door panels are made of low VOC release certified Rheinland interior ecological materials, effectively reducing the odor of the interior. The i Wheel 1.0 decompression multi-function steering wheel adopts a double-frame layout, and the logo of iCar is used in the middle, highlighting that this is chery iCar Ecology's model product, and the lower edge of the steering wheel adopts a flat bottom shape, which can leave more room for legroom in small cars.
Although it is a two-door mini car, but the QQ ice cream car uses a 2 + 2 four-seat layout, it is reported that the front seat uses i Joy e-sports seats, the side circumference of the cushion and backrest is thick, which improves the wrapping of the seat; the rear seat supports 50:50 reclining, which can further expand the luggage compartment space; in addition, the car also provides up to 22 storage spaces, which is more practical. However, limited by the size of the A00 class, the rear seating space can only be said to be able to cope with the temporary riding needs, which is basically the same in the same class.
Although the positioning is an entry-level scooter, but the configuration of QQ ice cream is not simple, the whole series is equipped with ABS, EBD, tire pressure alarm, low-speed pedestrian warning system, collision automatic unlock, automatic locking of driving, rear ISOFIX child safety seat interface, ramp assist, driving mode switching, driving computer, USB charging port, power window and other configurations; high-end models are also equipped with LED daytime running lights, airbags, reversing radar, reversing images, multi-functional steering wheel, LCD dashboard, APP vehicle-machine interconnection and other configurations.
On the whole, the interior performance of Chery QQ Ice Cream still exceeded the expectations of Che Yunmao, first of all, as an A00-class model, its configuration is not low. In addition, in terms of intelligent interconnection, it has also kept up with the development of the times, the new car is equipped with the unique cloud remote control and vehicle reporting and other vehicle-machine interconnection functions in the same level, through the mobile phone APP, it can realize the intelligent power replenishment of the vehicle, light opening and closing, vehicle unlocking, remote car search, temperature regulation, etc. 12 functions, and can also interact with the riders, while supporting OTA upgrades. At the level of comprehensive configuration, QQ ice cream does have many highlights.
The power endurance performance is qualified, and the soft power of follow-up service is the biggest selling point
In terms of power, Chery QQ Ice Cream has a permanent magnet synchronous motor with a model of TZ160XFDM13A on the rear axle, with a maximum power of 20kW, a maximum torque of 85N·m, and a maximum speed of more than 100km/h. The three models with different configurations of the new car are equipped with lithium iron phosphate battery packs, but only have a slow-charge interface. Among them, the battery capacity of pudding and cone is 9.6kWh, the NEDC cruising range is 120km, and the full charge time is about 6 hours; the battery capacity of sundae is 13.9kWh, the NEDC cruising range is 170km, and the full charge time is about 8 hours. In terms of battery warranty, the official gives an ultra-long warranty of 8 years or 150,000 kilometers.
In addition, in terms of the soft power of follow-up services, Chery QQ Ice Cream is also more secure than many A00-class models. What car owners can directly experience in the process of using the car is iCar Service services, including online services such as one-click speed inspection, one-key door-to-door, one-key repair and intelligent reporting; roadside assistance, one-key SOS, one-key positioning vehicles, fly-lease travel and other travel services. It is understood that the iCar Service offline outlets are expected to cover 300 outlets nationwide, so that 100% coverage of the city where the sales outlets are located.
At the same time, Chery iCar Ecology is an open, evolving, and cross-industry integration platform that gathers Alibaba, Haier, Tmall and other enterprises to cooperate in digital marketing, blockchain finance, intelligent car federation, intelligent services and intelligent manufacturing to achieve deep integration and empowerment of multiple ecosystems. The core is to achieve the transformation from "product value-driven" to "user value-driven". In the future, after the Chery iCar concept of the automotive ecosystem is perfected, the relevant services will be more in place.
The new and old god cars are facing each other, and it is still unknown whose hand the deer died
When it comes to the competitors of QQ ice cream, it has to be mentioned that Wuling Hongguang mini EV, in the current mini car market, it is a star product without compromise. If you know more about the A00-class model, it is not difficult to see that the most direct competitor of Chery QQ Ice Cream in the future is the Wuling Hongguang Mini EV. After Chery QQ ice cream triggered a phenomenal super high heat, people will undoubtedly compare it with the Wuling Hongguang mini EV, which is known as the "national god car", which is believed to be a topic that these two star miniature pure trams cannot avoid. First of all, from the perspective of vehicle size, the length, width, height and wheelbase of Chery QQ Ice Cream are slightly larger than the Wuling Hongguang Mini EV, although the gap is not very large, but as a mini car that is originally very "mini", it will still have a certain impact on the riding space.
In addition, the standard vehicle configuration of QQ ice cream compared to Wuling Hongguang mini EV also has certain advantages, the new car is equipped with 2 USB interfaces and manual anti-glare rearview mirrors as standard, and the medium-equipped models are equipped with the main driving airbag, parking radar and reversing image and other configurations, these configurations in the Wuling Hongguang mini EV either need to be selected, or only high-end models have it, so there is no doubt that QQ ice cream is slightly better in terms of cost performance.
In the power part, the two models are consistent in terms of power, torque, and endurance, but there are slight differences in battery capacity and charging time. In addition, it should be noted that Chery QQ ice cream uses lithium iron phosphate batteries, and Wuling Hongguang mini EV is a ternary lithium battery, which is afraid that it will lay the groundwork for its sales in the north in the future, after all, as a micro-electric vehicle with low endurance, the worse winter performance of lithium iron phosphate may become a psychological obstacle when users choose.
It is true that Wuling Hongguang MINIEV, with its first-mover advantage, has been a well-deserved sales crown in the micro pure tram market, and has the reputation of "national god car". But on the basis of the truth, you must know that Chery QQ is a well-known "god car" in the early decade of 2000, and its classic product image has left a very deep impression on the hearts of many post-80s and post-90s, and once became the Dream Car of young people at that time, and today, for such a "happy god car" with "feelings" blessings, who can refuse it? The future of the head-on collision of the new and old god cars at the market level can be said to be very worth looking forward to, and it is not yet known whose hand the deer will die.
Che Yun summary
The mini-cars that were once common in the streets and alleys have almost disappeared in the field of fuel vehicles, and with the advent of the new energy era, the market for micro-cars has been awakened again. According to the data, the production and sales of new energy vehicles this year are expected to exceed 3.4 million, of which the sales of mini cars account for a lot of credit, while the sales of the star model Hongguang MINI EV from November to November are 345,000, accounting for almost 40% of the current total sales of Wuling this year. Judging from the data growth, it is clear that there is still a lot of room for this market to be explored. To say that Chery QQ ice cream is not for the purpose of sharing this cake, no one will believe it.
Nowadays, Chery has come up with the classic name of QQ, coupled with the sweet association of ice cream, which constitutes the name of the new car, which is undoubtedly to seize more opportunities. 24 hours after the previous Chengdu Auto Show debuted and released the pre-sale, the sum of its pre-sale orders, blind bookings and small orders has exceeded 60,000 units, which is a phenomenon. After today's official listing, with Q Meng's cute appearance, rich configuration, intelligence and Chery iCar ecology, QQ ice cream is indeed expected to become the next "net red model".