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Xiaopeng has recently done two unique things.
One is in Beijing 751 Square, set up a platform of 200 square meters, with more than 30 high-pressure sprinklers, and continue to spray a White Body of a Xiaopeng P7 with seawater, without stopping for 550 hours.
After the end, please ask the China Automobile Center to test, found that this body has no foaming, no edge corrosion, no weld corrosion - the front cover, the front wall, the front wheel package lower part, the left and right fenders, the left and right front doors, the left and right rear doors, the left and right side doors, the rear tail door surface corrosion level are all 0 level 0 without corrosion; only the front cabin components, the back of the trunk floor components surface reached 1 micro-corrosion, the corrosion area < 0.05%, very tough.
Another just two days ago, they sent a Xiaopeng P5 to China Automobile Research Institute, after 8 hours of freezing, until the temperature inside and outside the car dropped to -23 ° C, the entire body and windshield manually frosted, and then carried out low temperature start, low temperature defrost. Xiaopeng P5 not only passes the test, but also has better than the national standard.
You may wonder, isn't this a test that every household does, what is chic?
Or is there something else.
First, it lies in the difficulty of evaluation.
For example, the spray test, to detect the body's tolerance to electrochemical corrosion, the general soaking water for one day or two days, Xiaopeng continues to spray soak for twenty-three days, the strength is visible to the naked eye is not in a horizontal line.
Looking closer, the difference is even greater. Ordinary body-in-white testing usually uses pure water, and the body-in-white is not as good as the multi-layer protection of the shell process of the commercial car, and the body is seen in the real chapter. Xiaopeng directly uses seawater, which is more corrosive and electrolytic, and it is said that the electrolyte sprayed on the body of the car one day is equivalent to the electrolyte content that the car can be exposed to during normal one-year use.
The body that Xiaopeng showed was an ordinary body pulled out of the painting workshop of Zhaoqing Factory, which can explain the authenticity and applicability of the test results, which means that the Xiaopeng you got also has such corrosion resistance.
The second is that the real demand is greater than the empty show, and the audience has actually been desensitized.
For example, the extremely cold test, extremely unfriendly to electric vehicles, Xiaopeng used a test temperature of -23 ° C, which is worse than the national standard of -18 ° C, but it is very necessary, because in terms of China's real climate, -18 ° C is obviously unable to reach the travel environment of many cities in the north, -23 ° C may not be enough scale, compared to the real dilemma of low temperature start and low temperature defrosting in winter.
Of course, this has not yet reached the bottom of Xiao Peng. The heat control of Xiaopeng P5 theoretically uses a temperature range of -30 °C ~ 55 °C, and in the environment above -30 °C, it can ensure the normal operation of the battery and the normal start of the vehicle. Reaching this range is said to be able to basically meet the needs of more than 90% of China's cities.
From this incision, it can also be seen that Xiaopeng's development calibration is not based on the transfer of examination, but on the real needs.
Third, it lies in openness and fairness, the tests are monitored and controlled by third-party institutions, and the spray test is still completed in full view of the public. No catty, no way back, not blind confidence can be casually past, behind is Xiaopeng's firm confidence in its own manufacturing quality.
Xiaopeng manufacturing is such a thing
Xiao Peng talked about quality, as if something was wrong. After all, we always habitually classify it as a technology company, usually taking advanced intelligent technology as the highest priority for development and resource allocation, and inevitably ignoring quality, and many times we also tacitly reach an understanding and regard it as some kind of genius disease.
But in many ways, quality is actually placed in a very important strategic position by Xiaopeng.
First, it is costless. For example, in order to resist corrosion, the body of Xiaopeng P7 is made of anti-corrosion materials, including aluminum cover, cast aluminum shock absorbing tower base and many other aluminum parts, more than 90% of the body uses double-layer galvanized steel plate, galvanized thickness of 7-12μm super-program specifications, paint matching BASF's latest generation of CG800 ultra-high penetration cathodic electrophoretic paint technology, the cost is relatively high.
And in places you don't care at all, such as sheet metal welding seams, sheet metal lap edges to sheet metal inner cavity openings, have been strictly sealed and closed, the depths of the inner cavity are also sprayed with anti-rust wax, and the bottom of the car is also sprayed with anti-stone impact PVC coating. It is these details that achieve the corrosion-free results mentioned above.
This is only a small piece of embalming. Similar execution specifications follow through the manufacturing beginning and end.
Secondly, it is to establish super-standards and fine management, so that high quality is fixed in the system in the form of processes and passed on as the value of the mission.
Xiaopeng's quality is directly managed by President Xia Heng, and it is said that the size of the quality team alone has reached five or six hundred people, and it is planned to double next year. They will hold a quality morning meeting every morning, a regular meeting of the president every month, and a president quality day every quarter, real-time preparation, daily iteration, and accompanied by rigorous assessment.
A car, from the product development stage to develop rigorous strengthening tests, such as only anti-corrosion engineering, to carry out 100 national standard cycle corrosion tests and 120 European standard cycle corrosion tests in Hainan, simulating the whole vehicle under the working conditions through muddy waterways, washboard roads, brine roads and other harsh environments, assessing and avoiding the risk of surface rust, perforated rust and structural rust. This is followed by cyclic testing, periodic corrosion resistance monitoring, and regular body-in-white electrophoresis dismantling.
Not all companies can come up with equal input. Small and medium-sized enterprises and low-end products may be hindered by limited resources, and mature large enterprises and strong enterprises may be out of familiarity with the consumer market, and they will grasp the dialectical relationship with profit margins.
Ultimately, the degree of effort depends on the recognition of the value of high quality. Whether it's cost-effectiveness or building a management system, it's a projection of this value: Do you firmly believe that consumers deserve high-quality products? All businesses are willing to shout slogans, but not all are put into action.
At a shallow level, it is the sincerity of Chinese not to deceive Chinese; in the deeper sense, it is Xiaopeng's belief in long-term value and insisting on doing difficult and correct things.
A lot of the right things are tough and the quality is typical. Without explicit differentiation characteristics, it is not easy to see whether it is good or bad; it also lacks emotional touchpoints, it is not easy to be perceived by consumers, and it is not easy for enterprises to see short-term returns.
In the case of Xiaopeng, the current main market is concentrated in the south, and the top five sales regions are in Guangdong, Zhejiang, Jiangsu, Shanghai and Sichuan. From the perspective of utilitarian maximization, the extreme cold test is a bit difficult to please, but it does not prevent Xiaopeng P5 from still exceeding the program calibration, nor does it prevent it from making it a big effort in order to improve the level of winter endurance.
For example, Xiaopeng P5 is equipped with heat pump air conditioning as standard, and the advantage is that its energy efficiency ratio is greater than 1 above -10 °C, that is to say, 1Kw electric power can produce heat production greater than 1Kw, which can greatly reduce energy consumption compared to traditional PTC heating, and it is said that it can correspondingly increase the endurance by about 15%.
Of course, the disadvantages are also obvious, the cost is too high. At present, the value of the spare parts of the heat pump system is 1200-1500 yuan on average than the ordinary air conditioning system - almost the profit of a traditional compact car, so the installed rate of heat pump air conditioning in the domestic electric vehicle sold in China last year was less than 5%. As a pure tram of 200,000 yuan, the Xiaopeng P5 is the first in the same level to be equipped with it is really unexpected; at the same time, it also retains another set of traditional water heater air conditioners to cope with the extremely low temperature environment below -10 °C, and ensure rapid heating through high power output.
These considerations are not yet the immediate need for the greatest common divisor. Xiaopeng is not stuck at the moment, providing capability redundancy, maintaining quality iteration, and expanding product boundaries are the right thing to do, and it is the responsibility that a pioneer enterprise must bear in the face of the grand challenge of electric vehicle consumption popularization and intelligent industry transformation. If we only make simple choices that are in the best interest of the present, there is no spare energy to go to the future.
When you mention Xiaopeng, you will think of something
Of course, do not hesitate to use love to generate electricity, insist on difficult and correct, and will not be so lonely without feedback.
For example, Xiaopeng P7, this year J.D. Power China New Energy Product Attractiveness Index (NEV-APEAL) won the first place in the mid-size pure electric market attractiveness index, and in August, it also won the C-NCAP five-star with a scoring rate of 89.4%, far exceeding the industry average.
There is also the Xiaopeng G3, which also won the first place in the quality of new energy vehicle compact models and new vehicles in this year's J.D. Power China New Energy Vehicle New Vehicle Quality Research (NEV-IQS).
The double award recognition makes Xiaopeng quality loud, and more solid certification comes from the market. By October this year, Xiaopeng had delivered more than 100,000 vehicles and was growing at a rate of more than 15,000 units per month. Most people choose Xiaopeng may have arisen from cool design and intelligence, but in the end, more or less orders are inseparable from the trust in quality.
The rise in scale is also a new threshold, which means that Xiaopeng has completed the preliminary market verification and run through the product logic. The next challenge, on the one hand, lies in its own business operation upgrade, on the other hand, with the penetration rate of electric vehicles exceeding 20%, Xiaopeng will face a wider range of people, more diversified demand, more severe consumer scrutiny, it needs to continue to self-prove, Xiaopeng Automobile has the ability to face the rapid expansion of the market, whether it is stable enough, consistent, in a complex environment can also maintain enough reliability. Both of these tests are a process of self-justification: whether Xiaopeng qualifies to become a mainstream.
In November, Xiaopeng carried out a round of brand renewal, determined to change from a leader in smart cars to an explorer of future mobility. This is actually a signal of change in response to game upgrades. He Xiaopeng said, "I hope that when you mention Xiaopeng as a company, you can realize that this is a company that keeps exploring and sticking to a sustainable path." ”
Quality is also included in the exploration. He Xiaopeng explained that the entire means of transportation in the future must have better quality, and its core comes from technological innovation, process innovation, and better development of the entire supply chain.
From "intelligence" to "quality", from a single long board to a pluralistic composite competitiveness, behind the clear thinking of Xiaopeng for future development, but also a declaration to the market, intelligent cars are not levitating dreams, but also with quality to implement the future. Xiaopeng is ready.