Recently, there is a hot word called "long-termism". Corresponding to this term is "short-term benefit". "Short-term benefits" are easier to understand, for example, after buying a TV, I found that the TV came with a boot advertisement, and in any case, it could not be eliminated. This kind of behavior of sacrificing the user experience to increase advertising revenue is "short-term benefit". Verbally shouting "long-termism", but actual implementation focuses on "short-term interests", looking around, there are many such enterprises and products, covering all fields of eating, wearing, living and traveling.
So, what is "long-termism"? It is to be friends with time, stand in a higher dimension, and look at the development of the industry and the changes in consumption. In layman's terms, it is to dig a deep moat, and then firmly create value for users in it. To put it more in layman's terms, you want to make money, but not fast money.
"Long-termism" is reflected in enterprise operation, that is, to continuously enhance brand power, build system strength, do long-term planning, and do not seek a momentary speed. Specific to the product, not only the quality is good, but also the insight into the user's needs, and the user's "real" good.
Different from catering, tourism and wear, car purchase unit price is high, the time is long, and it is more necessary to polish your eyes, choose a brand that adheres to "long-termism" and models based on "long-termism" thinking. In the Chinese auto market, there are many brands that adhere to the "long-term doctrine", SAIC-GM Buick is one of them; SAIC-GM Buick has launched many products based on "long-term doctrine", and Weilan 6 is one of them. Recently, Buick updated the car to 2022, that is, the "new micro blue 6 smart car pure electric car".
On the new micro blue 6, many details of "product long-termism" can be seen. The first is the cruising range, the new micro blue 6 will significantly increase the cruising range under CLTC conditions to 518 km. Compared with the NEDC service, the CLTC service shows a closer range to the actual use.
In fact, the range shown by the new micro blue 6 is more real than the CLTC operating conditions. That is, the dashboard shows how many miles can be driven, and the actual driving is this number, which is the "true mileage". According to Buick's in-house engineers, in general, "apparent miles" will only be more than "actual miles," "unless something unforeseen can't be predicted."
The "true" of the mileage is the first step. On a single charge, the mileage should be able to meet the needs of daily use, which is the second step. This time, the new Micro Blue 6 increased the CLTC endurance to 518 km. Commuting from the north of the city to the south of the city, coupled with weekend suburban outings, a week down, 518 kilometers of endurance is enough to support. In other words, with the new micro blue 6, "weekly charge" is feasible. In case of emergency, or a long-distance trip through the state and province, don't worry too much. The new micro blue 6 supports fast charging, at room temperature, it can charge the power from 30% to 80% in 30 minutes.
Increasing the mileage of pure electric vehicles is one of the main directions of scientific and technological innovation in China's automobile market in the past two years. Unlike European and American countries, for a long time, Chinese household users only have one car. There can be no shortcomings, especially mileage anxiety, which is the premise for Chinese families to buy pure electric vehicles.
Secondly, according to the different driving habits of drivers, the new micro blue 6 provides three modes of "single pedal", "normal" and "sport". Not used to the "single pedal", no need to be harsh on yourself, no need to change driving habits, you can choose "normal" or "sports" mode - like driving a gasoline car, drive a pure electric car.
The "single pedal" mode helps to recover energy and increase the range. It is well designed, but not at the expense of user experience and reduced driving safety.
Again, the new micro blue 6 trunk volume reached 455L, there are 20 storage compartments in the car, coupled with a fully flat rear floor and rear space, to ensure the convenience of use and ride comfort to the greatest extent.
In terms of safety, the new micro blue 6 adopts a high-performance BFI integrated body structure, and the vehicle structure is higher than the collision protection safety regulations. In order to ensure the safety of the battery, the cell insulation is an aerospace-grade nano temperature control material aerogel, and there are up to 400 measures such as dual independent circuit discharge, all-weather monitoring and early warning of battery status. At the same time, the new micro blue 6 uses a general-purpose mature and reliable three-electric system, including a battery management system and a traffic critical subsystem, which meets the ASIL D standard. ASIL is an evaluation system for evaluating the integrity of automobile safety, which is divided into four grades from low to high: A, B, C and D, with A being the lowest and D being the highest. The higher the ASIL level, the higher the requirements for the development of safety functions.
Finally, the price of new micro blue 6 after comprehensive subsidies is 159,900-178,900 yuan. Compared with the pricing of 203,800-223,800 yuan for the 2019 micro blue 6, the new model has decreased by 43,900-44,900 yuan. This kind of decline is rare in the annual small remodeling car.
So, how can the new micro blue 6 improve performance while significantly reducing the price of the vehicle? The answer is technological innovation. Technological innovation can be reflected in technological innovation, bringing a newer and more tangible experience; it can also further reduce the cost of production and manufacturing, thereby reducing the price of the whole vehicle.
GM is not a new force in car manufacturing, with a century-old history of car manufacturing and a deep brand heritage, and does not need to "burn money" to make money. The improvement of the strength of the new micro blue 6 in various aspects such as endurance, safety, driving, and ease of use is, in the final analysis, a scientific and technological innovation that is not easy to make a profit and is even willing to give up part of the benefits.
More and more people in the industry believe that with the four automobiles as the label, the development of new energy vehicles has never been a game of climbing to the top, but a continuous attack on scientific and technological innovation. A new car can successfully break the circle in marketing, but to get consumers to accept and buy, it is ultimately necessary for the product to speak.
Chinese auto consumers are perhaps the most demanding in the world, both emotional and rational. But Chinese auto consumers have been giving enough support to "long-term" companies and models. What is the "long-termism" type? In the final analysis, one is not chasing the wind outlet, just constantly flying, constantly accumulating strength, and constantly striving in one direction; the other is to meditate and think far, walk a thousand miles of wisdom, and do not seek temporary luck, but seek the harvest after hard work. This time, the new micro blue 6 was launched, in terms of product strength and comprehensive strength, it killed a back carbine.
Che Tianxia Reviews:
On the track of new energy vehicles, traditional car companies have been considered to be slow on more than one occasion, not that they do not work hard. They know that time is money and efficiency is life. But they are also aware that cars are vehicles, and safety, reliability, and durability cannot be flawed in even one in a million. A car should be full of awe, a technology from research and development to the market, to go through repeated testing, to ensure that "foolproof" will be introduced to the market. In the current era of profound changes in automobiles, many times, slow is fast.
Text/Guangzhou Daily, New Flower City Reporter: Zhou Weili
Photo/ Guangzhou Daily, Xinhuacheng Reporter: Zhou Weili
Guangzhou Daily New Flower City Editor: Mai Xiaoying