What should I do when I have an accident while driving? For car owners, if they can receive rescue and processing calls from car dealers to help in time when there is no owner, it is like timely rain; for car dealers, after the collision of the user's vehicle, they can learn the information of the accident at the first time, which is beneficial to improving the after-sales output value. This kind of win-win scenario for both the C-side and the B-side can now be achieved through "big data". Recently, Chengdu Luxingtong Information Technology Co., Ltd., a digital solution provider in the automobile distribution industry, shared the digital and intelligent application of Kailicheng's "digital dealers" in the detection and treatment of accident vehicles at the 2021 Guangzhou Auto Service Industry Annual Conference.
"Service Experience" after each vehicle accident
"Current statistics show that insurance companies and so on often contact the owner of the car in an average of thirty minutes after the accident, and then go to after-sales processing, it takes fifteen or twenty minutes, and the timeliness is very low." Jiang Tao, COO of Luxingtong, told reporters that when an accident occurs, if the accident car can be followed up in time in about 8 minutes, the service store can not only increase the trust of customers, but also improve the maintenance rate of returning to the store. The difference between 8 minutes and 30 minutes shows the core of Kailicheng's "digital dealer" - the timeliness of obtaining "live" clues.
The reporter noted that immediately, the EDR system, known as the "black box" of the car, will become a mandatory installation equipment for new cars from January 1, 2022, but it will only be used for after-the-fact accident analysis. However, the vehicle equipped with KaiLicheng, under the empowerment of big data, is equivalent to providing AI intelligent services for the vehicle, and providing users with vehicle behavior decisions based on the calculation results of big data. In the event of an accident, Kailicheng can collect the clues of the "scene" of the accident at the first time, take the initiative to contact the owner, or provide the dealer with a vehicle collision alarm, abnormal driving time, and quickly determine the location of the accident, so as to contact the owner in time and assist in handling the accident rescue service and shorten the rescue time. In daily driving, Kailicheng can also provide car owners with a number of car-related service functions through the user-side APP, covering daily vehicle status monitoring, maintenance reminders, night driving care, etc., to ensure that the vehicle can maintain the best state.
To put it simply, through the analysis and application of big data, Kailicheng can improve service efficiency according to clues for B-end customers, and for C-end customers, it can obtain better service content. This is the "service economy" and "business economy" after each vehicle accident, and it is also the performance of big data empowering the modern automobile service industry. Taking the current detection and handling of accident cars as an example, KaiLi cheng can help dealers grasp the first-hand information, communicate directly with the owner of the accident, effectively save processing time, reduce the intermediate cost of the accident car, and obtain a win-win situation.
Big data empowers the modern automotive service industry
"Dealers also need their own data." Jiang Tao believes that data is driving the transformation of the entire industry, and the digital ability of auto dealers themselves directly determines their position and value in the industrial chain. "Selling cars and repairing cars is a traditional service industry", but the automobile distribution industry can also play a greater value in the development of modern service industries. Data is the decisive element, dealers can use data and other means to serve customers, and improve service capabilities. According to reports, Kailicheng's five major digital core applications, namely accident vehicle collision detection and processing, second-hand car clues, satellite service stations, precision marketing and data monetization, and smart cities, open up data islands and achieve system collaboration around the car dealers' own people and car big data, providing a landable solution for the comprehensive digital transformation of car dealers.
For dealers, data monetization is even more promising. Jiang Tao introduced that Kaili Cheng takes intelligent hardware as the fulcrum and uses the big data platform to leverage the big data of the user's whole life cycle, and the platform can achieve unified operation, and will also play the role of the business middle platform and integrate the data. With the help of Kailicheng's big data technology, the data is reprocessed, algorithmic, and finally truly put into business applications. Through the Kailicheng platform, dealers can grasp the big data of the user's whole cycle, not only the user portrait is more accurate, but also more targeted in precision marketing, so that services and products can accurately match the needs of users. In terms of new used car leads added this year, Kaili cheng can assist car dealers in the return of vehicles from their own base disc customers for their own used car transactions. In the site selection and construction of satellite service stations, big data can also analyze the distribution of users through multiple dimensions and improve the service capabilities of automobile dealers.
According to the data, Chengdu Luxingtong was established in 2007, from the initial provision of LBS location services, collision detection technology research and development, to 2014 to register the KaiLi Cheng brand, and in 2016 released the Kai Li Cheng ecology, and then kai Li Cheng CRM system came into being, focusing on the digital transformation of auto dealers. According to Jiang Tao, at present, there are more than 5,000 car dealers cooperated by Kailicheng, and there are nearly 2 million registered users in the APP. In July 2021, Luxingtong also received a strategic financing of 100 million yuan led by SenseTime, and the two sides will carry out extensive and in-depth cooperation in automobile collision detection algorithms and smart city construction.
【Reviews】
The application of big data can bring new development vitality to the industry, and is also being protected by the national policy in terms of security, at present, the five departments of the state jointly issued the "Several Regulations on the Management of Automotive Data Security (Trial)", the landing of this new regulation has also pointed out the direction for the orderly development of important data and personal information protection in the automotive field. It can be said that in the era of big data and artificial intelligence, for car dealers, the current should be how to seize the opportunity of digital transformation, make data "big", and make data monetized, so as to better provide users with quality services. For users, in the case of reasonable and safe application of big data, it is also a good thing to let data help improve service efficiency.
Text/Guangzhou Daily, New Flower City Reporter: Deng Li
Photo/ Guangzhou Daily, New Flower City Reporter: Deng Li
Guangzhou Daily Xinhuacheng Editor: