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Guangdong Gongmei Art Expo Center: Traditional arts and crafts and modern science and technology creative integration

Text/Yangcheng Evening News reporter Zhu Shaojie

Photo/Courtesy of respondents

From famous sculptures and national tide flower lanterns to Internet celebrity installations and ecological embankments, the "Gongmeigang Innovation Center" in the east of Pazhou Island in Guangzhou's Haizhu District has increasingly become a punching point for Internet celebrities to visit. Located in the center of the park, the Guangdong Gongmei Art Expo Center (hereinafter referred to as the "Art Expo Center") is the core institution.

Guangdong Gongmei Art Expo Center is a "park in the park" with core elements of arts and crafts in the "Gongmeigang Innovation Center" according to the strategic deployment of Guangdong Light Holding Group, with traditional arts and crafts as the core, introducing the concept of innovation and entrepreneurship, creating an ecological chain of industrial and artistic industries that shows- experiences and transactions, and becomes an important platform to help the construction of the "Belt and Road", the Guangdong-Hong Kong-Macao Humanities Bay Area, and the Guangzhou-Shenzhen Science and Technology Corridor.

Guangdong Gongmei Art Expo Center: Traditional arts and crafts and modern science and technology creative integration

Guangdong Gongmei Art Expo Center

The official operation was less than a year, ushering in a "highlight moment". From October 13 to 15, 2021, during his attendance at the 130th Canton Fair, Li Keqiang, member of the Standing Committee of the Political Bureau of the CPC Central Committee and premier of the State Council, visited Foshan and Guangzhou. At the Gongmei Art Expo Center, Li Keqiang walked into the double-venture enterprises stationed in the Art Expo Center to learn about creative products from makers and ask what difficulties there are in starting a business. He said that ordinary people have superior wisdom, mass entrepreneurship and innovation is very important for many people to participate in double creation, three people into the crowd, not to mention the crowd, the gathering of wisdom and strength can better meet people's increasingly diversified material and spiritual needs.

On December 7, the "2021 Guangzhou Cultural Industry Park Series List" was released in Yangcheng Creative Industry Park, and Gongmeigang Innovation Center was selected as one of the "Top 10 Most Valuable Cultural Industry Parks in Guangzhou in 2021"; on December 9, in the "2021 Guangzhou Cultural Industry Innovation and Development Excellent Case Compilation" released by the Guangzhou Academy of Social Sciences, Gongmeigang Innovation Center became one of the 12 excellent cases and was the only park operation project.

Guangdong Gongmei Art Expo Center: Traditional arts and crafts and modern science and technology creative integration

Bird's eye view of the "Gongmeigang Innovation Center"

Innovation and entrepreneurship

It's a thick accumulation. Guangdong traditional arts and crafts have a long history, superb skills and rich and diverse styles, in a leading position in the country, is the advantage of the cultural industry in Guangdong Province. In recent years, Guangguang Light Holding Group has made a series of useful explorations in promoting arts and crafts innovation, developing cultural and creative industries, and promoting cross-border empowerment of arts and crafts culture.

Dai Zhi, secretary of the party committee and chairman of Guangqing Holding Group, said that as a provincial cultural enterprise and a leading enterprise in the province's arts and crafts culture, Guangqing Group has always kept in mind the mission of promoting the inheritance and protection of Lingnan's excellent traditional culture, and is committed to promoting the integration and innovative development of cultural and creative industries and Guangdong arts and crafts industry. As the core institution of the Innovation Center of Gongmeigang, Yibo Center is one of the representatives.

Officially completed and put into use in January 2021, the Art Expo Center covers an area of more than 8,000 square meters, and has introduced young enterprises such as Beichen Youth, 1995 Animation, and Jin Lifang. There is a "Guangdong Provincial Doctor workstation" and "Guangdong Gongmei Art Expo Double Innovation Center", through the introduction of young and middle-aged art masters, innovative and entrepreneurial enterprises settled in, sharing innovation and entrepreneurship space, and jointly carry out multi-dimensional cooperation in production, learning, research and sales.

Guangdong Gongmei Art Expo Center: Traditional arts and crafts and modern science and technology creative integration

The person in charge of the double creation project and the master of art and art held a discussion at the art expo center

In the past year of operation, the Art Expo Center has successively held a series of activities such as the 2021 "Gongmei Season" activity, the "Excellent Ingenuity - Guangdong Provincial Institute of Arts and Crafts Researchers Hired and Researcher Boutique Exhibition", the Fifth Guangdong Provincial Arts and Crafts Masters Exhibition, and the Exhibition of Excellent Works of Guangdong Hundred Craftsmen celebrating the 100th anniversary of the founding of the Communist Party of China, condensing the innovative power of the industry, accelerating the promotion of arts and crafts culture, promoting the overall development of the arts and crafts industry in Guangdong Province, so that life reflects art and art enters life.

Heritage and innovation

This year marks the 100th anniversary of the founding of the Communist Party of China, and continuing the red culture of the Communist Party of China is the original intention and mission of generations of workers and beauties. The historical experience of the Communist Party of China over the past hundred years shows that the spiritual genealogy of Chinese communists is worthy of being the source of the Chinese spirit and the spiritual source of the creation of the vast number of artists.

In this regard, the Guangdong Gongmei Art Expo Center held the "Celebrating the 100th Anniversary of the Founding of the Communist Party of China Guangdong Hundred Craftsmen and Artists Excellent Works Competition and Excellent Works Exhibition". Focusing on the theme of the Cpc's century-old wind and rain, century-old struggle and century-old glory of the Communist Party of China, the exhibition takes the character style, the style of the times and the national tradition as the main content, bringing together more than 1,000 excellent arts and crafts works of more than 200 arts and crafts masters such as ceramics, embroidery, carving, paper-cutting, Yantai, paper tie, jade, lacquerware, metal, inlay and glass with unique Lingnan characteristics in Guangdong.

Guangdong Gongmei Art Expo Center: Traditional arts and crafts and modern science and technology creative integration

"Celebrating the 100th Anniversary of the Founding of the Communist Party of China, Guangdong Hundred Craftsmen and Artists Excellent Works Competition and Excellent Works Exhibition" scene

Inheritance and innovation are important propositions for the development of arts and crafts at present. On April 28, 2021, Guangdong Gongmei Art Expo Center launched the "Excellent Ingenuity - Guangdong Provincial Institute of Arts and Crafts Research Researchers Hired and Researchers Exhibition", which not only fully demonstrates the excellent traditional culture of Lingnan, but also explores a new path of inheritance and development in contemporary language, reflecting the mutual reference and development of art and arts and crafts on the shelf.

Kong Zhaoming, secretary of the party committee and chairman of Guangdong Arts and Crafts Co., Ltd., said that this exhibition aims to lead the development of arts and crafts in cross-border integration. "Generally speaking, arts and crafts are more traditional forms of expression, and in recent years we have been committed to bringing the creative direction closer to the new era."

Lin Lan, a specially invited participating artist and president of the Guangdong Academy of Painting, said in an interview with the Yangcheng Evening News reporter: "The theme of the exhibition is 'excellent ingenuity', 'craftsman' refers to technical problems, and 'heart' refers to artistic problems. A good work must have technical difficulties, and at the same time it is also an art, and it must also return to emotional expression. Arts and crafts is a high degree of combination of technology and art, which integrates the difficulty of technology with the height and depth of art. We strive for excellence in both technology and art. ”

Guangdong Gongmei Art Expo Center: Traditional arts and crafts and modern science and technology creative integration

Exhibition site of The Art Expo Center

Guangzhou Sculpture Institute President Xu Hongfei's exhibited work "Guangzhou Beauty" is carved from Han white jade, showing the leisurely and beautiful living conditions of Guangzhou women, which is unique in terms of materials and has strong craftsmanship. Xu Hongfei pointed out that the development of arts and crafts has continuity and innovation, which requires the masters of arts and crafts to combine their ideas with the times in order to innovate and create classic works that express the times.

Tradition and technology

The art center is also committed to the popularization and transformation of arts and crafts, so that arts and crafts can be integrated with science and technology and design, and move towards a broader stage.

On July 21, the first Bay Area Cultural and Creative Festival was announced at the Art Expo Center. In terms of introduction, the Bay Area Cultural and Creative Festival focuses on the three main lines of new cultural creation, new consumption and new national tide, and promotes industry cooperation and cross-border derivation of traditional arts and crafts industries through the display of new crafts and new intangible cultural heritage.

Guangdong Gongmei Art Expo Center: Traditional arts and crafts and modern science and technology creative integration

An internet celebrity device in GongmeiGang

In recent years, various art disciplines have been integrated and interconnected, various forms of expression have been cross-integrated, and the Internet, big data, artificial intelligence, etc. have spawned literary and artistic form innovation and broadened the literary and artistic space. On December 16, 2021, Guangdong Gongmei Art Expo Center Square opened a series of "naked-eye 3D" exhibitions, "writing" artistic creations on the ground.

Through the form of "naked-eye 3D", this exhibition integrates traditional content and art. The participating authors developed display content that conforms to the current trend, adapts to the current aesthetic and upholds the essence of the traditional industry, and creates a realistic and dreamy visual feast containing the visual style of national tide and science and technology, which can be described as a practice of "integration of art and science and technology".

Guangdong Gongmei Art Expo Center: Traditional arts and crafts and modern science and technology creative integration

Renderings of "Naked Eye 3D"

Explore and benefit

Lingnan Arts and Crafts is broad and profound, with many categories, and modern and contemporary arts and crafts in the new era to create new classics and reach new heights, these artistic achievements not only need to reflect academic value, but also need to get positive feedback from the market.

On August 14th, the "2021 Spring Auction of Chinese Crafts" was held at the Art Expo Center. The auction creators are all Chinese arts and crafts masters, Guangdong Provincial arts and crafts masters and other industry elites, such as ceramic micro-book master Wang Zhiwen, Guangcai master Zhai Huiling, ceramic sculpture master Yang Ruihua, etc., which can be described as a gathering of heroes.

A total of 156 lots participated in the auction, including Guangcai, jade carving, wood carving, hand-pulled pots, ivory carving, pottery sculpture, duan yan, embroidery, paper cutting, etc., and the final amount of the hammer was about 5.5 million yuan, and 79 lots were sold, with a turnover rate of more than 50%.

Guangdong Gongmei Art Expo Center: Traditional arts and crafts and modern science and technology creative integration

"Chinese Craft Boutique 2021 Spring Auction" scene

Arts and crafts auctions are often an important part of major auctions, and are less likely to be presented in the form of special auctions. Holding the auction of fine arts and crafts is a creative and exploratory attempt by the organizers to promote the benign development of the industry market.

The relevant person in charge said that the auction of fine arts and crafts is aimed at exploring a new path of arts and crafts auctions, opening up new channels for the development of the industry in the secondary market, and then promoting the cross-border integration of industrial and artistic culture and industry, and enhancing the cultural influence and cultural added value of the arts and crafts industry. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)

Source | Yangcheng Evening News Yangcheng Pie

Editor-in-charge | Widespread

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