Since 2015, the Shanghai International Handmade Expo has been sharing the joy of handmade craftsmanship every year in winter, especially favored by parent-child families, and has been called "an expo that can be played". Due to the needs of epidemic prevention and control, the 7th Shanghai International Handmade Expo in 2021 was held online for the first time (www.shihc-expo.com), and it was unveiled in the cloud from December 25 to January 15. The theme of the expo is "Handmade in the Clouds, Warm and Sweet", which led the citizens to feel the charm of intangible cultural heritage and experience the temperature of urban aesthetic education for more than half a month.
As a support project of the Shanghai Municipal Commission of Education for the "Combination of Culture and Education" and an "influential traditional craft brand activity" mentioned in the Ministry of Culture and Tourism's "14th Five-Year Plan for the Protection of Intangible Cultural Heritage", the Shanghai International Handmade Expo is jointly sponsored by the Shanghai Public Art Collaborative Innovation Center, the Shanghai Creative Designers Association, and the Shanghai Handmade Street Information Technology Co., Ltd., and is also the practice base of shanghai university handmade cultural and creative creation.
The expo has been successfully held for six sessions, bringing together non-genetic inheritors from all over the country and handicraft brands from all over the world, using a variety of immersive display methods such as exhibitions, experience courses, creative markets, cultural classrooms, etc., giving full play to the innovative power of universities, building a platform for non-genetic inheritance and public aesthetic education, attracting many audiences to participate enthusiastically.
For the first time, the 2021 Expo adopts an adaptive online immersive display method, which is divided into two parts: "Digital Map" and "Cloud Exhibition Hall". The "Digital Map" uses the map of China's virtual mountain range to present the traditional crafts and intangible cultural and creative products of 31 provinces, municipalities and autonomous regions in China; the "Cloud Exhibition Hall" uses an immersive exhibition hall to take people on a tour of intangible cultural heritage aesthetic education courses and hand-made experience spaces.
The online expo unites all major high schools and primary schools in Shanghai and the national non-genetic heritage population to focus on intangible cultural heritage education, launching 50 online courses of "Four Seasons Aesthetic Education Course" and more than 500 intangible cultural heritage works. At the same time, the expo focuses on the Intangible Cultural Heritage of Shanghai, showing the new face of the revitalization of traditional crafts in the Yangtze River Delta, and bringing together new works of Jiangnan crafts such as Nanjing Yunjin, Dongyang Bamboo Weaving, Yangzhou Velvet Flower, Anhui Bamboo Carving and so on. In general, it includes the national intangible cultural heritage plate, the intangible cultural heritage aesthetic education plate, the design brand plate, the international handicraft plate, etc.
Author: Li Ting
Editor: Xu Luming
Editor-in-Charge: Xuanjing
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