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Lexus sells 200,000 yuan a year in China, but hard to build a factory in India! Nissan: China is important to me

Do you know the sales volume of Lexus in our country? Lexus sells an average of almost 200,000 new cars a year in our country, and the vast majority of models are in a state of mark-up with no discounts at all. Logically, Lexus should be responsive to Chinese consumers, after all, the benefits are very large. But Lexus did not have a factory in China, but went to India to build a factory, why? Because Lexus firmly believes that Chinese trust Japanese brands, especially imported Japanese cars, it is said that the price may fall in the future. Therefore, even if Lexus goes to India to build a factory, he is not willing to come to China.

Lexus sells 200,000 yuan a year in China, but hard to build a factory in India! Nissan: China is important to me

Conversely, another car brand is also a Japanese car, but the company's approach is very different from Lexus. It has a considerable number of automobile plants in China, and has set China as the most important automobile sales and production base, and this Japanese car company is Nissan.

Nissan's matrix in China is very rich, and most of the models are in a state of simultaneous release with foreign countries. Of course, Nissan is also a fierce character, and sales are not comparable to Lexus. Its Xuanyi bicycle sales can sell more than 50,000 yuan per month. Nissan and Lexus are two very different approaches, and it is estimated that the effects will become more and more apparent in ten years.

Lexus sells 200,000 yuan a year in China, but hard to build a factory in India! Nissan: China is important to me

The competition in the current domestic automobile market is very fierce, not only the joint venture brand volume is very serious, but also the independent brand has begun to launch a comprehensive attack. To cope with this situation, in addition to pushing more new cars, I am afraid that domestic production is the best choice, but Lexus is not aware of it at all.

On the other hand, Nissan Is really doing a very good job, not only has imported models, but also has a lot of domestic cars. Not long ago, it was launched with X-Trail Honor, which is a global model. In 2019, The single sales volume of Qijun exceeded 880,000 vehicles, which was deeply liked by consumers around the world. This time Nissan upgraded X-Trail to X-Trail Glory, how cost-effective has it become? Let's take a look.

In December of this year, X-Trail Honor officially struck, and nissan tried its own knife and launched two models with different configurations. The manufacturer's guidance price is 189,300 yuan and 192,800 yuan, the price gap between the two models is not large, the appearance and interior design are basically the same, mainly in the configuration part there are some deviations.

Lexus sells 200,000 yuan a year in China, but hard to build a factory in India! Nissan: China is important to me

From the perspective of appearance design, the overall design of X-Trail Glory is very atmospheric, without the design of dragging mud and water. The family-style V-shaped intake net is integrated with the blade-shaped headlights, which is a typical Nissan family-style design, which is very family recognizable. In addition, X-Trail Honor is also equipped with an L-shaped fog lamp design, which matches the LED near and far headlights, and the practical performance is very good.

Lexus sells 200,000 yuan a year in China, but hard to build a factory in India! Nissan: China is important to me

From the side, the design of the body is more coordinated, and the design is deepened at the wheel arch to create a good texture. X-Trail Glory also has a silver roof rack embellishment, which works better. In the body data section, X-Gun Honor is positioned as a compact SUV with a length, width and height of 4675*1820*1722mm, and wheelbase of 2706mm.

Lexus sells 200,000 yuan a year in China, but hard to build a factory in India! Nissan: China is important to me

The tail design of the new car is also relatively classic, the tail light area is larger, the safety performance can be effectively improved, and the long-distance brake can be clearly seen. In addition, the new car has a sharp tail line, as well as a black diffuser, and its exhaust pipes are hidden.

The interior of the new car adopts a symmetrical design, and the main and co-drivers have a little curvature on both sides, creating a good sense of surround vision. In the central control part, it is equipped with a nine-inch embedded large screen, with a Bluetooth phone, a car networking system, and a USB charging function.

Lexus sells 200,000 yuan a year in China, but hard to build a factory in India! Nissan: China is important to me

The seats of X-Trail Honor are all leather design, and the main co-driver has electric adjustment, the comfort is very good, and the Nissan seat design has always been relatively soft and comfortable. New car Xiaobai or friends who drive at night, I personally think that X-Trail Glory this model is also more suitable, it is equipped with Avm panoramic intelligent monitoring, safety configuration can take the initiative to discharge risks, and provide uphill assistance functions when going uphill.

Lexus sells 200,000 yuan a year in China, but hard to build a factory in India! Nissan: China is important to me

Some people say that the safety factor of Japanese cars is very general, is this really the case? In fact, the overall frame design of X-Trail Honor is very safe, and it is also called "fortress-level protection" by industry insiders, in addition, X-Trail Honor has also won the title of the best safety certification on three continents. The safety performance is relatively good, and the small partners do not need to worry about this.

Lexus sells 200,000 yuan a year in China, but hard to build a factory in India! Nissan: China is important to me

Looking at the powertrain of a new car. Nowadays, electric vehicles, turbocharging is too popular, but to be honest, to mention the real reliability, it must be a naturally aspirated model, after all, the internal combustion engine has been invented for more than a hundred years. Therefore, X-Jun Glory this model is equipped with a 2.0L naturally aspirated engine, the maximum power of 151 horsepower, the peak torque of 194N·m, the use of cylinder direct injection technology, matching is a simulated 1400 kinds of transmission mode of intelligent stepless cvt transmission, so its 100 km fuel consumption is only 6.2 liters, good fuel economy. And this X-Trail Glory can take you to more places, how can this be said? Because the ground clearance of X-Trail Honor reached 208mm.

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