The reporter learned from the Changsha GAC Toyota dealer that recently, the 2022 GAC Toyota Ralink has arrived at the store and is now fully on sale.
It is understood that the 2022 Leiling model that arrived at the store has undergone a comprehensive upgrade, including intelligent configuration and further advancement, sports model expansion of optional power, body color expansion of optional range, dual engine version fuel consumption further reduced and so on. At present, the Leiling family has a total of 2 styles, 3 major powers, a total of 13 model classes, and a price range of 113,800-152,800 yuan, providing consumers with a TNGA high-value car experience at their fingertips.
It is reported that the 2022 Leiling all series of vehicle networking carrying rate reached 100%, and according to user needs, further reduce the entry threshold of intelligent configuration: in the 127,800 and above versions of the new remote start air conditioning, users can easily achieve remote air conditioning control through the Fengyun Xing APP on the mobile phone. In addition, in the TNGA1.5L leading version and dual-engine aggressive version, the new CarPlay and HiCar functions added in the leading version, together with the current CarLife functions of other versions*1, users can connect with the mobile phone through the vehicle, making it more convenient and more entertaining in the process of using the car.
In the face of the changing car needs of different types of users, the Leiling family continues to expand the model level version to meet consumers' car purchase preferences for different power and different shapes, and to give back to consumers' love and recognition with more diversified and personalized choices. The 2022 Leiling model expands the optional power of the sports version of the model, adding the TNGA 1.5L sport version, so that young consumers who pursue "cost performance" can get the double satisfaction of "intelligent" car and "sporty" modeling. In addition, in terms of body color, the Skyline White Car color, which is widely loved by young people, has been added as a full range of optional.
At present, the Leiling family has 2 kinds of shapes, 9 kinds of body colors, and TNGA 1.5L, 185T, 1.8L dual engine three kinds of power rich choices, to meet the more diverse collocation preferences of young consumer groups.
Online, Leiling relies on the official community "Enjoy Club" forum to normalize user interaction and continue to carry out a variety of car owner topic interaction. Offline, Leiling organizes various interesting exchange activities according to the recent trend and the preferences of car owners. For example, the recent linkage local auto show, the "Love Leiling, Wisdom Fun Party" series of car owners camping activities carried out in 6 major cities across the country, through the recently popular Glamping (exquisite camping) form, in a pleasant activity atmosphere, together with car owners and prospective car owners to personally exchange Leiling's maintenance experience and share life anecdotes. Adhering to the concept of "one day Leiling, lifelong friend", with a cooler and smarter car experience, through Leiling, young users with common hobbies will be linked together to build a "Leiling family circle of friends".
The data shows that in 2021, in the sales volume of GAC Toyota from January to November, the sales volume of "Hybrid Shijia" 154875 units. Among them, The Sales volume of Leiling Dual Engine from January to November was 66,563 units, accounting for 43% of the "Hybrid Family" of Guangfeng, and it was the first selling twin engine model of GAC Toyota. In the total sales of GAC Toyota's 729477 vehicles from January to November, the Leiling model also accounted for 27.5% of the sales performance, which is enough to see the popularity of the model in the market.
Xiaoxiang Morning News reporter Zhang Yi
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