On December 23, at Huawei's winter flagship new product launch conference, AITO (Chinese "Aotu") brand model Q&Ao Jie M5 was officially released, the car launched a total of 3 configuration models, the pre-price after subsidies is 25-32 million yuan, the new car will be listed in February next year, delivered after the Spring Festival.
It is understood that AITO is a new high-end new energy brand cooperated by Huawei and car companies, and the M5 is the first model equipped with Huawei's Hongmeng system, and the new car is positioned as a smart luxury medium-sized SUV. Yu Chengdong, CEO of Huawei's consumer business and CEO of Smart Vehicle Solution BU, said at the press conference that the arrival of aito Q&A M5 marks a historic transformation of the car from a means of transportation to a smart ecosystem, and is also a key part of Huawei's "building a multi-an-everything ecosystem."
As a new brand model, the M5 adopts a new design in appearance, with a larger size trapezoidal mesh on the front face and a number of horizontal chrome decorative strips embellished inside. The headlight group adopts a full LED light source, which supports adaptive near and far light switching and automatic headlight function. From the side, the new car adopts a hidden door handle, with a new shape of large-size rims, the overall is relatively simple. In the rear part of the car, the M5 adopts a penetrating taillight design, and the English LOGO of AITO is located in the center of the taillights. In terms of body size, the new car has a length, width and height of 4770/1930/1625mm, and a wheelbase of 2880mm.
In the interior part, the new car adopts the layout of the T-type center console, and adopts the wrap-around cockpit design, with a 10.4-inch full LCD dashboard and a 15.6-inch floating central control screen, creating a certain scientific and technological atmosphere. It is worth mentioning that the car's multimedia system will be equipped with Huawei's Harmony OS system, which is a distributed operating system for all scenarios and has outstanding advantages in the application ecology of the intelligent connection of all things.
In terms of power, the M5 is based on the pure electric drive range extender platform DE-i, and the extender hybrid system is composed of a 1.5T four-cylinder engine and a drive motor, of which the maximum power of the engine is 92kw, and the maximum power of the front and rear drive motors is 165kw and 150kw, respectively. The new car has a battery capacity of 40 kWh, a pure electric WTLC range of 150 km, and a CLTC cruising range of 1242 km when fully charged.
At the press conference, Yu Chengdong mentioned many times that "the M5 is comparable to a million luxury cars". At the beginning of the press conference, Yu Chengdong was very excited to say, "For the design of the M5, my requirements for the team are that according to the standards of the Million Luxury Car, the appearance, interior, performance, experience and quality requirements of the Million Luxury Car are built to create our car, and the chassis of our car is very high-end, the chassis of the Million Luxury Car." ”
So how to reflect the high-end of the M5? At the press conference, Yu Chengdong compared the power system of the Q&I M5 with a variety of traditional luxury cars, including Porsche Macan, Mercedes-Benz GLC, Audi Q5L, BMW X3 and other models, and also compared tesla Model Y, so that the M5 has obvious advantages over traditional luxury cars or mainstream electric vehicles. Yu Chengdong said, "The battery life kills a lot of pure trams."
In the comments on the endurance of the M5, in addition to comparing with traditional luxury cars and mainstream electric vehicles, Yu Chengdong also ridiculed the phenomenon of pure trams charging for one hour and queuing for four hours on the highway during the National Day. Yu Chengdong said that at present, there are more and more consumers who buy new energy vehicles, but there are also many consumers who are worried about the poor endurance of electric vehicles, fast battery decay, charging inconvenience and other issues, and the M5 can flexibly adapt to various working conditions, support pure electricity priority, automatic mode and fuel priority three energy consumption modes, whether it is daily commuting or outdoor off-road, anytime, anywhere can travel with confidence. It is worth mentioning that Yu Chengdong said in the introduction of the power system of the M5 that the three-cylinder model will shake, the experience is not good, and the number of cylinders to buy a car is even.
At the press conference, Yu Chengdong once again stressed that Huawei has done every core component of the car, but we only do the components, not the car, we will help the car company to build a good car. Not only to build a good car, but also to sell a good car. This is the eighth time in more than three years that Huawei has announced that it will not build cars.
AITO is the latest brand released by Xilis and is the second cooperation between Xilis and Huawei. On the eve of this year's Shanghai Auto Show, Cyrus and Huawei jointly launched the Cyrus Huawei Smart SF5, which not only went live and booked online in the Huawei Experience Store and Huawei Mall, in addition to the Cyrus Experience Center and the official APP, and entered the Huawei flagship store. It is understood that the Xilis SF5 has launched two models, of which the two-wheel drive version is priced at 216,800 yuan and the four-wheel drive version is priced at 246,800 yuan. Huawei has said that it will make Huawei's smart car sales reach 300,000 in 2022.
However, from the perspective of sales volume, it obviously did not meet expectations. According to the sales inquiry of the automotive industry, the sales volume of the Huawei Smart Choice SF5 in the past year was 7142 units, which is far from yu Chengdong's goal of selling 300,000 new cars next year. Based on this background, Xilix and Huawei released the high-end brand AITO, deeply binding Huawei technologies and seeking more far-reaching development.
As the first model of a new high-end brand, AITO asked what is the evaluation of the M5 in the market? From the perspective of netizens' evaluations, because it has not yet opened for test driving, it is temporarily impossible to experience many intelligent and technological functions of the Q&C M5, but from the perspective of the video release of the real car, it is not optimistic about the design of this car.
As for Huawei, although it has reiterated many times that it will not build cars, it has not been idle in the layout of the automobile market for a moment, in addition to cooperating with Xilisi, it has also cooperated with BAIC Jihu, Changan Automobile, and Guangzhou Automobile Group. For the above car companies, Huawei's participation has promoted brand influence, as a Fortune 500 company, Huawei's technical strength is still obvious to all. For Xilis, its brand awareness is average, but thanks to the addition of Huawei, its stock price and sales volume are better in the short term, and many consumers value Huawei's technology more. However, relying on Huawei for a long time is not the way, and Xilis must also improve the product line, supplement the positioning of high-end products, and continue to promote brand development to have a way out.
It is understood that AITO has planned three products, in addition to the Q&I M5, which also includes a medium-sized luxury pure electric SUV and a medium-sized luxury SUV, focusing on range extenders and pure electric products. Officials said that it plans to become the world's top 3 brand of new energy vehicles within 5 years.
It is worth mentioning that the high-profile release of the first model of the high-end brand AITO of Xilis does not seem to be optimistic in the secondary market. On December 23, the share price of Xiaokang, a listed company in Xilis, plummeted by 7.82%. On December 24, the stock price of Xiaokang shares fell to a halt and closed at 63.19 yuan. However, since the announcement of the cooperation with Huawei, since March this year, the stock price of Xiaokang shares has risen by more than 200%.
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