Text / Zilan
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After the release of huawei P50 Pocket treasure box mobile phone, wrist ECG blood pressure recorder, the first Hongmeng smart glasses, notebooks and other electronic products in "Folding Vientiane", Yu Chengdong, CEO of Huawei's consumer business, came to the front of the stage again to release the first CAR OFO brand M5.
Huawei's heavyweight (managing director) has another identity - THE CEO of Huawei's intelligent car solution BU, and AITO also appeared as the first to carry the HarmonyOS smart cockpit at the Shenzhen Winter Flagship New Product Launch Conference shortly after its advent and released the pre-price.
"We are helping companies build good cars, but we want to make the core components of the car better, build better cars, and also sell the car well..." Yu Chengdong once again stated that Huawei continues to cooperate with Chongqing Xiaokang Company to build cars with "auto parts", and for the first car, Xilis Huawei smartly selected SF5, Yu Chengdong personally said that Huawei is less involved in the design.
The first AITO brand car released this time, the M5, is the first car of the AITO brand to be equipped with HarmonyOS, and although the body is roughly displayed as the wheel hub of Huawei's smart SF5, Yu Chengdong said that Huawei's industrial design team is involved in a lot. Relatively speaking, the Q&I M5 is "more Huawei".
The whole process was held by Yu Chengdong and another Huawei consumer business COO to participate in the conference, smart electronic products won fans screaming, on the AITO to ask the M5 car itself, in addition to the rear of the car also hung with the "Cyrus" chart, the front of the car, the wheel hub are replaced with a new LOGO.
Huawei and Xilis cooperation focus on the "core" components, as well as intelligent systems, the first car Huawei Smart SF5 performance is not so good, in the electric vehicle high-end brand continues to appear, the market consumption continues to upgrade the trend, it is not difficult to imagine the upgrade of their cooperation - AITO birth.
It is clear that Huawei is increasing the weight of car building with partners and deliberately upgrading products and brands, which makes people imagine the idea behind the naming of "Asking Boundaries".
Speaking of Huawei's connection with cars, in addition to the repeated questions of "Huawei made cars" and "when will Huawei build cars", Huawei has continuously expanded the car-making cooperation circle to eliminate or prove that it only does "core" components such as intelligent systems, and now many companies have used Huawei's intelligent software, and in-depth cooperation include BAIC Polar Fox, Changan Avita and so on.
The emergence of AITO lies in the desire of Huawei and Xiaokang to upgrade the existing products of Xilis, and is also an upgrade of Huawei's concept of helping enterprises build a good car, and the pre-price of 3 cars was announced this time: after comprehensive subsidies, the pre-price of the AITO M5 after-drive standard version was 250,000 yuan, the pre-price of the four-wheel drive performance version was 280,000 yuan, and the pre-price of the four-wheel drive flagship version was 320,000 yuan.
Obviously, compared with the highest price of 246,800 yuan for huawei smart SF5 on sale, AITO Q&I M5 has reached 320,000 yuan, and this 80,000 yuan upgrade is not only the result of AITU's new brand, but also a major upgrade of Huawei technology in the car.
The electric vehicle revolution driven by automatic driving, intelligence and three electric technologies is surging up, and the appearance is that enterprises, especially start-ups, continue to increase the application of high technology on it, and use this to raise the price of products, increase the added value of products, and achieve brand curves.
The first AITO brand M5 equipped with HarmonyOS' latest smart cockpit has made full preparations for this round of electric technology upgrade trend.
Although Yu Chengdong repeatedly used exaggerated words such as "crushing" when it was released, this product was indeed "armed in place" in science and technology.
First of all, AITO Inquisition M5 is equipped with HUAWEI DriveONE pure electric drive range extender platform and HarmonyOS intelligent cockpit, the 1.5T four-cylinder range extender 3.0 liter of oil can generate 3.2 kWh of electricity, and the vehicle can achieve CLTC working life of 1242 kilometers when fully charged. Using the intelligent four-wheel drive composed of the front asynchronous AC motor + the rear permanent magnet synchronous motor, the combined peak power can reach 365kW, the vehicle accelerates by 4.4 seconds from 100 kilometers (four-wheel drive flagship version), the four-wheel drive performance version has a peak power of 315kW, and the rear-drive standard version accelerates by 4.8 seconds.
5 driving modes, 3 range increment modes, and 4 levels of recovery force can be adjusted freely to meet the pursuit of different users for the driving control details experience. All-aluminum alloy chassis with front double wishbones, rear multi-link independent suspension... It can be said that the power performance and endurance are not under the same level of SUVs on the market.
Secondly, the AITO M5 is also a wide and comfortable SUV with a wheelbase of 2880mm and a wind resistance of 0.32Cd. It adopts 10.4-inch curved full LCD instrument panel, 15.6-inch 2K HDR intelligent central control large screen, wireless charging area and other designs.
Moreover, as shown above, aito Q&I M5 is equipped with a new HarmonyOS smart cockpit for the first time, breaking the information gap between different devices, a super terminal that can seamlessly circulate with people, mobile phones, smart homes, smart watches, etc. Voice interaction, intelligent Xiaoyi suggestions, excellent navigation experience of car map Petal Maps, all-round digital car keys and many other black technologies, which indeed reflect the intelligent strength of Hongmeng system.
At the same time, the new car is equipped with HUAWEI SOUND sound system, with Huawei music and Huawei video high-quality multi-channel audio and video content. Huawei Application Market powered by AITO is an application market built by Huawei for smart vehicle scenarios, and the open Hongmeng ecosystem will continue to bring users fun and interesting latest applications, and users can download more third-party applications through the Huawei Application Market.
Although Huawei still takes the "car-making route" of "helping enterprises build good cars", AITO has undoubtedly deepened Huawei's "weight" for electric vehicles.