December 23 is a special day for Huawei. On this day, at huawei's winter flagship new product launch, the AITO invitation M5, the first to build a new Harmony OS intelligent cockpit system, was officially released.
At the beginning of the release of the new automotive product, Yu Chengdong, managing director of Huawei, CEO of consumer BG, and CEO of smart car solution BU, first emphasized the argument that Huawei has always adhered to: Huawei does not build cars. So what does Huawei make?
It is all the core components required by the car in the era of intelligence, networking and electrification, as well as the soul of the intelligent car - the main control operating system.
Huawei does not build cars
Yu Chengdong said that Huawei's dream is not only to bring the digital world to everyone and every family, but also to every car. Huawei focuses on helping car companies "build and sell good cars."
Having said that, it is easy to find out from the details that this smart luxury SUV jointly created by Huawei, Xiaokang and Xilis teams - AITO Q&I M5 is actually fully dominated by Huawei.
In this car, from the appearance, interior, chassis, pure electric range platform to the intelligent cockpit system, it is designed by Huawei itself, and even the sound system, home charging pile, etc. are Huawei's own products.
Yu Chengdong has repeatedly stressed that this new car is designed according to the standard of "comparable to or even surpassing the Million Luxury Car".
In his speech, he said bluntly that the Cyrus SF5 adopted a chassis similar to the AITO M5, but "the texture is a little softer". At his request, the M5 chassis has been tuned, with moderate softness and hardness, a better sense of handling and use.
The Cyrus SF5 is the first electric drive coupe SUV jointly built by Cyrus and Huawei. Although the Xilis SF5 also uses the components and technologies of the HUAWEI DriveONE pure electric drive range extender platform, because the vehicle is not designed by Huawei, Yu Chengdong has no mercy under his mouth.
"Huawei can do better." Compared with the Celis Huawei Smart SF5, this "better" is fully reflected in the AITO Q&A M5. It is reported that the AITO M5 is designed by Huawei's consumer business department and built by the industrial design, software, and user experience teams of Huawei mobile phones.
Referring to the attitude of not building cars that was once emphasized, Huawei seems to be a little too serious this time.
Yu Chengdong said that this is conducive to proving the technical advantages and experience advantages of Huawei's auto parts, thus forming large-scale sales. Even so, it still causes speculation in the industry: whether Huawei will build a car in the end.
To say that Huawei does not want to build a car, probably no one will believe it. At the beginning, Xiaomi founder Lei Jun also said bluntly, "Internet car manufacturing is almost equal to fraudsters." But in the end, Xiaomi made a car, and the actions of investment, factory construction and settlement were completed in one go.
Compared with Xiaomi, Huawei is better with its technical advantages in the ICT field.
Whether Huawei will make the same choice is still difficult to say. However, through AITO to ask the M5, huawei's ambition in the field of intelligent cars can be clarified - to be the designer of the car soul.
The man who masters the soul of the car
In the process of new product release, Huawei put the Harmony OS intelligent cockpit system on the back of the PPT, just like at this flagship new product launch, AITO Q&I M5 is in the final position, which fully reflects Huawei's thinking and layout.
In the era of intelligence, networking and electrification, the automobile, as the largest intelligent terminal, is full of opportunities in its market.
From the current point of view, Huawei seems to be only one production qualification away from building cars. But before that, it is still necessary to return to the purpose of Huawei's launch of the Hongmeng operating system: to build a smart and interconnected world of all things. For an electric vehicle, the level of intelligence is becoming particularly critical.
On the AITO Q&A M5, voice interaction based on the Harmony OS intelligent cockpit system, Xiaoyi suggestions, car map Petal Maps, all-round digital car keys and many other black technologies have raised the intelligence of cars to a new height.
The "2030 Analysis of the Development Prospects of China's Automotive Electronics Industry" report pointed out that under the background of the gradual maturity of the three-electric system technology, new energy vehicle products tend to homogenize competition in terms of endurance and power performance, and the level of intelligence will be the key to the breakthrough of China's new energy vehicle enterprises to form differentiated advantages.
Just like the AITO brand, it means "Adding Intelligence to Auto", that is, the introduction of intelligence on the basis of the car (AUTO). And for a smart car, what is the first element?
Analogous to the development of smart phones, the answer is undoubtedly ecology. Without ecology, all intelligent design loses its meaning. Compared with being an upstream automotive electronics supplier, Huawei is looking at the entire ecosystem of smart cars, and now this goal is gradually starting from AITO to M5.
And when Huawei fully builds its technical advantages in the field of smart cars, who can assert that Huawei will not build cars?