When it comes to MPV, for today's consumers, it is no longer just linked to business reception, but more to consider home and business. Compared with the previous situation of few models and high prices, today's MPV market is not a hundred flowers, but it can also be said to be a dispute between various companies.
Starting from May 2021, the MPV Value Spread Index (AVSI) jointly released by the Autonomous Automotive Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network is officially released on the 25th of each month, aiming to objectively present the value dissemination of brands and models through the exposure of MPV in various media platforms in the month, and provide relevant reference for consumers and enterprises.
The monthly sales of MPV ranked in the top ten relatively stable
Judging from the November MPV rankings released by the Association, Wuling Hongguang, Buick GL8, Trumpchi M8 and October list are still in the top three positions. GAC Trumpchi M6 sales increased slightly, up one place to fifth place.
Judging from the ranking of the top ten sales in November, there is basically no big change, but the Chase G50, which ranked eleventh in October, replaced Ruifeng to the ninth place.
From the perspective of the proportion of autonomy and joint venture, the latter accounts for a slightly higher proportion than the former. However, it is worth affirming that the MPV models of independent brands do not blindly take the low-cost route, but compete with joint venture cars in the high-end market with high cost performance.
Why did Kustu list it?
Compared with the October MPV value communication index rankings, GUANGQI Honda's Odyssey ranked first in the November AVSI list, followed by Buick GL8, Trumpchi M6 and Trumpchi M8.
As a model that replaces N models, Odyssey has a relatively stable reputation and sales in China. Compared with the position of the Odyssey in the AVSI index in October and November, it jumped from the sixth place to the first place, but its growth rate dropped from 16.61% to 4.67%. It also explains that the reason why this car can rank first in the AVSI index in November is related to its year-end promotions and price cuts.
In November's MPV Value Communication Index list, Beijing Hyundai's Kustu ranked ninth. As a new car newly listed in September, it has squeezed into the top ten of the AVSI index list for the first time, which has a great relationship with its product pricing. In the current mainstream MPV market, the joint venture brand models are basically more than 200,000 yuan, while the independent brands have more prices in the range of 100,000-200,000 yuan, and the price of Custu is more than 100,000 yuan, and once it enters the game, it competes with the same price point of the independent model, and the first-mover advantage of the brand is still more obvious in a short period of time.
summary:
The overall volume of the MPV market is not large, but as a car company, MPV models can drive sales and overall reputation of other models under the brand. Like Gac Honda, SAIC-GM Buick, GAC Passenger Car, Dongfeng Honda and other brands in this month's MPV list, their cars or SUVs also have a good performance in the market. Therefore, the layout in the MPV market is worthy of car companies' attention in terms of products and its driving effect.
illustrate:
In terms of data sources, the AVSI index collects 10-word titles and content keywords of > through the media platform of news clients (today's headlines, a little information, etc.), news homepages (Sohu, Sina, Autonomous Auto Network, Tencent, Netease, Phoenix, etc.), celebrity Microblogs, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, Sosou Q&Q, Wukong, etc.), and forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.). Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.